本文關(guān)鍵詞：祁東縣黃花菜產(chǎn)業(yè)發(fā)展戰(zhàn)略研究　出處：《中南林業(yè)科技大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：黃花菜是祁東的傳統(tǒng)優(yōu)勢(shì)產(chǎn)業(yè),祁東黃花菜產(chǎn)業(yè)在過(guò)去三十多年來(lái)完成了前期的迅速發(fā)展,是祁東三大經(jīng)濟(jì)作物之一,為祁東的經(jīng)濟(jì)發(fā)展做出了巨大的貢獻(xiàn)。本文以祁東黃花菜產(chǎn)業(yè)可持續(xù)發(fā)展戰(zhàn)略為研究對(duì)象,運(yùn)用企業(yè)競(jìng)爭(zhēng)戰(zhàn)略理論,從分析祁東黃花菜產(chǎn)業(yè)發(fā)展的內(nèi)外部環(huán)境,對(duì)黃花菜生產(chǎn)、加工企業(yè)所處的宏觀市場(chǎng)環(huán)境和行業(yè)背景進(jìn)行調(diào)查,主要利用SWOT分析工具總結(jié)優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅,提出來(lái)祁東黃花菜產(chǎn)業(yè)未來(lái)十年的發(fā)展目標(biāo)。研究認(rèn)為祁東黃花菜產(chǎn)業(yè)發(fā)展戰(zhàn)略思想是：整合產(chǎn)業(yè)內(nèi)部外部資源要素,調(diào)整產(chǎn)品結(jié)構(gòu),創(chuàng)新加工技術(shù),提高深加工水準(zhǔn),建立全國(guó)一流,甚至世界一流的黃花菜品牌。該戰(zhàn)略指導(dǎo)思想的出發(fā)點(diǎn)在于系統(tǒng)全面的分析黃花菜生產(chǎn)加工企業(yè)的內(nèi)外部資源條件。順應(yīng)創(chuàng)新發(fā)展的趨勢(shì),在企業(yè)管理理念方面加深對(duì)市場(chǎng)競(jìng)爭(zhēng)的理解,以求實(shí)現(xiàn)企業(yè)可持續(xù)發(fā)展目標(biāo)。戰(zhàn)略目標(biāo)：未來(lái)十年的發(fā)展目標(biāo)包括整合資源,實(shí)現(xiàn)經(jīng)營(yíng)體制改革,運(yùn)用集團(tuán)化經(jīng)營(yíng)模式,增強(qiáng)企業(yè)競(jìng)爭(zhēng)力；以湖南黃花菜市場(chǎng)為據(jù)點(diǎn),積極開(kāi)拓全國(guó)市場(chǎng),加強(qiáng)品牌建設(shè),打造一流祁東黃花菜產(chǎn)業(yè)地域品牌；推動(dòng)技術(shù)創(chuàng)新,改善加工工藝,建立健全行業(yè)質(zhì)量安全監(jiān)管機(jī)制；與黃花菜相關(guān)行業(yè)保持聯(lián)動(dòng),調(diào)整產(chǎn)業(yè)結(jié)構(gòu),逐步形成以黃花菜食品、黃花菜飲料、黃花菜保健品、黃花菜具、黃花菜機(jī)械生產(chǎn)、黃花菜旅游等為發(fā)展方向的多元化產(chǎn)業(yè)發(fā)展格局,打造黃花菜產(chǎn)業(yè)群。總之,本文從戰(zhàn)略思想、戰(zhàn)略目標(biāo)、戰(zhàn)略重點(diǎn)、戰(zhàn)略決策四個(gè)角度對(duì)祁東黃花菜產(chǎn)業(yè)發(fā)展戰(zhàn)略進(jìn)行論述。最后從通過(guò)完善黃花菜產(chǎn)業(yè)價(jià)值鏈,推動(dòng)祁東黃花菜產(chǎn)業(yè)結(jié)構(gòu)升級(jí),形成多元化產(chǎn)業(yè)集群化發(fā)展模式。從企業(yè)文化、人力資源管理、融資策略、技術(shù)創(chuàng)新、市場(chǎng)營(yíng)銷(xiāo)、以及黃花菜文化六大方面論述祁東黃花菜產(chǎn)業(yè)發(fā)展戰(zhàn)略的執(zhí)行保障措施。本文研究的目的希望通過(guò)對(duì)祁東縣黃花菜產(chǎn)業(yè)發(fā)展戰(zhàn)略的研究,以便祁東縣黃花菜產(chǎn)業(yè)發(fā)展過(guò)程中自然條件、發(fā)展基礎(chǔ)、文化資源等優(yōu)勢(shì)條件得到有效利用,為祁東縣黃花菜產(chǎn)業(yè)又好又快的發(fā)展提供一定的支持和借鑒,尤其是為祁東縣黃花菜產(chǎn)業(yè)發(fā)展提供有益的思路,促進(jìn)祁東縣黃花菜產(chǎn)業(yè)實(shí)現(xiàn)新的發(fā)展和突破。通過(guò)構(gòu)建祁東黃花菜產(chǎn)業(yè)發(fā)展戰(zhàn)略體系,以期對(duì)祁東當(dāng)?shù)攸S花菜產(chǎn)業(yè)大規(guī)模綜合開(kāi)發(fā)的可行性以及可持續(xù)發(fā)展提供有益的理論經(jīng)驗(yàn)。
[Abstract]:Yellow lily is a traditional dominant industry in Qidong. In the past 30 years, the industry of yellow lily in Qidong has developed rapidly and is one of the three major cash crops in Qidong. Qidong has made a great contribution to the economic development. This paper takes the sustainable development strategy of Qidong yellow lily industry as the research object, applies the theory of enterprise competition strategy, and analyzes the internal and external environment of the development of Qidong yellow lily industry. To investigate the macroscopical market environment and industry background of the production and processing enterprises of yellow lily, we mainly use SWOT analysis tools to summarize the advantages, disadvantages, opportunities and threats. Put forward the Qidong lily industry development goals in the next ten years. The study thinks that Qidong yellow lily industry development strategy is: integrate the internal and external resource elements of the industry, adjust the product structure, innovative processing technology. Improve the level of deep processing, establish a national first-class. Even the world-class yellow lily brand. The starting point of the strategic guiding ideology is to analyze the internal and external resource conditions of the lily production and processing enterprises in a systematic and comprehensive way, and to conform to the trend of innovation and development. In the aspect of enterprise management, we should deepen the understanding of market competition in order to realize the goal of sustainable development of enterprises. The strategic goal: the development goal of the next ten years includes integrating resources and realizing the reform of management system. To strengthen the competitiveness of enterprises by using the management mode of collectivization; Take Hunan yellow lily market as the stronghold, actively open up the national market, strengthen the brand construction, create the first-class Qidong lily industry regional brand; To promote technological innovation, improve processing technology, and establish and improve the quality and safety supervision mechanism of the industry; Maintain the linkage with the relevant industries, adjust the industrial structure, and gradually form the production of lily food, lily beverage, yellow lily health products, yellow lily utensils, and lily machinery production. Yellow lily tourism for the development of diversified industrial development pattern, to create a yellow lily industry cluster. In short, this paper from the strategic thinking, strategic objectives, strategic focus. From the four angles of strategic decision, the paper discusses the development strategy of the lily industry in Qidong. Finally, it promotes the upgrading of the industrial structure of the yellow lily in Qidong by perfecting the value chain of the industry. Form a diversified industrial cluster development model. From corporate culture, human resources management, financing strategy, technological innovation, marketing. As well as the six aspects of the culture of yellow lily to discuss the implementation of the Qidong lily industry development strategy, the purpose of this study is to study the Qidong County lily industry development strategy. In order to Qidong County yellow lily industry development process of natural conditions, development basis, cultural resources and other advantages of the effective use of Qidong County for the good and rapid development of the lily industry to provide certain support and reference. Especially for the Qidong County yellow lily industry development to provide useful ideas to promote the Qidong County yellow lily industry to achieve new development and breakthrough through the construction of Qidong lily industry development strategy system. In order to provide useful theoretical experience for the feasibility of large-scale comprehensive development and sustainable development of local yellow lily industry in Qidong.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F326.13

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