本文關(guān)鍵詞：E商社亞麻產(chǎn)業(yè)商業(yè)模式創(chuàng)新研究　出處：《東華大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：商業(yè)模式已逐漸成為當(dāng)前學(xué)術(shù)界和商界關(guān)注的焦點(diǎn)。隨著全球經(jīng)濟(jì)一體化日趨明朗,技術(shù)更新日新月異,商業(yè)競(jìng)爭(zhēng)更加白熱化,人們已經(jīng)意識(shí)到,商業(yè)模式對(duì)于當(dāng)今企業(yè)的發(fā)展具有舉足輕重的意義。著名的管理大師德魯克曾經(jīng)說(shuō)過(guò):“當(dāng)今企業(yè)的競(jìng)爭(zhēng),不是產(chǎn)品之間的競(jìng)爭(zhēng),而是商業(yè)模式之間的競(jìng)爭(zhēng)�！比绻f(shuō)企業(yè)戰(zhàn)略解決了企業(yè)的定位問(wèn)題,商業(yè)模式則解決了如何實(shí)現(xiàn)企業(yè)定位、如何創(chuàng)造價(jià)值并傳遞價(jià)值等問(wèn)題。本文首先在前人研究成果的基礎(chǔ)上主要介紹了商業(yè)模式的定義、構(gòu)成因素、創(chuàng)新動(dòng)力以及創(chuàng)新途徑等相關(guān)理論,同時(shí)提煉出個(gè)人對(duì)上述概念的理解和界定.本文隨后從介紹當(dāng)前亞麻產(chǎn)業(yè)國(guó)內(nèi)外現(xiàn)狀入手,詳細(xì)分析了E商社結(jié)合其商社和亞麻產(chǎn)業(yè)雙重因素的特點(diǎn),在其亞麻產(chǎn)業(yè)進(jìn)行商業(yè)模式創(chuàng)新的成功案例;并結(jié)合當(dāng)前國(guó)內(nèi)其它知名優(yōu)秀亞麻企業(yè)的不同商業(yè)模式的對(duì)比和分析,指出中國(guó)眾多亞麻企業(yè)商業(yè)模式創(chuàng)新已迫在眉睫,我們應(yīng)該借鑒E商社以及知名亞麻企業(yè)的不同商業(yè)模式,并結(jié)合自我企業(yè)的特點(diǎn),走出一條有自我特色的模式創(chuàng)新之路,讓中國(guó)成為名副其實(shí)的亞麻大國(guó)和強(qiáng)國(guó)。本文通過(guò)對(duì)國(guó)內(nèi)外相關(guān)研究文獻(xiàn)進(jìn)行梳理和研究,對(duì)E商社亞麻商業(yè)模式創(chuàng)新進(jìn)行分析。同時(shí)通過(guò)問(wèn)卷調(diào)查方法對(duì)亞麻產(chǎn)業(yè)商業(yè)模式創(chuàng)新關(guān)鍵因素關(guān)注度進(jìn)行調(diào)研;這樣,在理論研究的基礎(chǔ)上,結(jié)合問(wèn)卷調(diào)查獲取的第一手資料,并通過(guò)相關(guān)軟件對(duì)數(shù)據(jù)進(jìn)行分析處理,得出相關(guān)結(jié)論。然后,對(duì)E商社亞麻產(chǎn)業(yè)現(xiàn)狀進(jìn)行SWOT分析,為后續(xù)分析其獨(dú)特的商業(yè)模式創(chuàng)新之處奠定基礎(chǔ)。文獻(xiàn)和實(shí)例相結(jié)合,從而使本文的研究結(jié)果真正具有比較強(qiáng)的理論意義和實(shí)踐意義
[Abstract]:The business model has gradually become the focus of academic and business concerns. With the global economic integration is becoming increasingly clear that technology change rapidly, business competition is more intense, people have realized that the business model has important significance for the development of the enterprise. The famous management guru Drucker once said: "today's business competition, not the competition between products, but competition between business models." if the strategic solution to the problem of corporate positioning, business model is to solve how to achieve enterprise positioning, how to create value and transfer value. Firstly, on the basis of previous research results mainly introduces the definition, business model innovation factors the dynamic and innovative approach and other related theories, at the same time to extract the individual understanding and definition. This paper introduces the current from then Present situation of flax industry at home and abroad, a detailed analysis of the E trading company and combined with the characteristic of flax industry dual factors, successful business model innovation in the flax industry; combined with the comparison and analysis of different business models of the current domestic well-known outstanding flax enterprises, points out the innovative business model of many enterprises China flax are imminent. We should learn from the E company and the well-known linen enterprises of different business models, combined with the characteristics of self enterprise, out of a pattern of self innovation characteristics and let Chinese become a veritable linen power and power. This thesis analyzes and studies the relevant research literature at home and abroad, the company E linen business model the innovation is analyzed. At the same time through the questionnaire on the key factors of flax industry business model innovation attention research; thus, in theory On the basis of the study, combined with questionnaire survey to obtain first-hand information, and the data were analyzed by software, and draw relevant conclusions. Then, SWOT analysis on the status quo of the flax industry E company, which lays the foundation for further analysis of its unique business model innovation. The combination of literature and examples, so this study it really has a relatively strong theoretical and practical significance

【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.12

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本文編號(hào)：1364329