本文關鍵詞：E商社亞麻產(chǎn)業(yè)商業(yè)模式創(chuàng)新研究　出處：《東華大學》2017年碩士論文　論文類型：學位論文

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【摘要】：商業(yè)模式已逐漸成為當前學術界和商界關注的焦點。隨著全球經(jīng)濟一體化日趨明朗,技術更新日新月異,商業(yè)競爭更加白熱化,人們已經(jīng)意識到,商業(yè)模式對于當今企業(yè)的發(fā)展具有舉足輕重的意義。著名的管理大師德魯克曾經(jīng)說過:“當今企業(yè)的競爭,不是產(chǎn)品之間的競爭,而是商業(yè)模式之間的競爭�！比绻f企業(yè)戰(zhàn)略解決了企業(yè)的定位問題,商業(yè)模式則解決了如何實現(xiàn)企業(yè)定位、如何創(chuàng)造價值并傳遞價值等問題。本文首先在前人研究成果的基礎上主要介紹了商業(yè)模式的定義、構成因素、創(chuàng)新動力以及創(chuàng)新途徑等相關理論,同時提煉出個人對上述概念的理解和界定.本文隨后從介紹當前亞麻產(chǎn)業(yè)國內外現(xiàn)狀入手,詳細分析了E商社結合其商社和亞麻產(chǎn)業(yè)雙重因素的特點,在其亞麻產(chǎn)業(yè)進行商業(yè)模式創(chuàng)新的成功案例;并結合當前國內其它知名優(yōu)秀亞麻企業(yè)的不同商業(yè)模式的對比和分析,指出中國眾多亞麻企業(yè)商業(yè)模式創(chuàng)新已迫在眉睫,我們應該借鑒E商社以及知名亞麻企業(yè)的不同商業(yè)模式,并結合自我企業(yè)的特點,走出一條有自我特色的模式創(chuàng)新之路,讓中國成為名副其實的亞麻大國和強國。本文通過對國內外相關研究文獻進行梳理和研究,對E商社亞麻商業(yè)模式創(chuàng)新進行分析。同時通過問卷調查方法對亞麻產(chǎn)業(yè)商業(yè)模式創(chuàng)新關鍵因素關注度進行調研;這樣,在理論研究的基礎上,結合問卷調查獲取的第一手資料,并通過相關軟件對數(shù)據(jù)進行分析處理,得出相關結論。然后,對E商社亞麻產(chǎn)業(yè)現(xiàn)狀進行SWOT分析,為后續(xù)分析其獨特的商業(yè)模式創(chuàng)新之處奠定基礎。文獻和實例相結合,從而使本文的研究結果真正具有比較強的理論意義和實踐意義
[Abstract]:The business model has gradually become the focus of academic and business concerns. With the global economic integration is becoming increasingly clear that technology change rapidly, business competition is more intense, people have realized that the business model has important significance for the development of the enterprise. The famous management guru Drucker once said: "today's business competition, not the competition between products, but competition between business models." if the strategic solution to the problem of corporate positioning, business model is to solve how to achieve enterprise positioning, how to create value and transfer value. Firstly, on the basis of previous research results mainly introduces the definition, business model innovation factors the dynamic and innovative approach and other related theories, at the same time to extract the individual understanding and definition. This paper introduces the current from then Present situation of flax industry at home and abroad, a detailed analysis of the E trading company and combined with the characteristic of flax industry dual factors, successful business model innovation in the flax industry; combined with the comparison and analysis of different business models of the current domestic well-known outstanding flax enterprises, points out the innovative business model of many enterprises China flax are imminent. We should learn from the E company and the well-known linen enterprises of different business models, combined with the characteristics of self enterprise, out of a pattern of self innovation characteristics and let Chinese become a veritable linen power and power. This thesis analyzes and studies the relevant research literature at home and abroad, the company E linen business model the innovation is analyzed. At the same time through the questionnaire on the key factors of flax industry business model innovation attention research; thus, in theory On the basis of the study, combined with questionnaire survey to obtain first-hand information, and the data were analyzed by software, and draw relevant conclusions. Then, SWOT analysis on the status quo of the flax industry E company, which lays the foundation for further analysis of its unique business model innovation. The combination of literature and examples, so this study it really has a relatively strong theoretical and practical significance

【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F326.12

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