論民族旅游與跨文化交流
[Abstract]:Since 1995, the state issued a call to vigorously develop ethnic tourism, ethnic tourism has made great progress. Ethnic tourism is an industry with the connotation of economic shell culture. As a kind of cross-ethnic and cross-cultural social behavior, the influence of cultural interaction on the social culture in ethnic areas has become increasingly prominent. The study of ethnic tourism from the perspective of cross-culture is a new trend in recent years, but most of the studies are limited to the perspective of "cultural communication". There is no special article to make a systematic and in-depth discussion on the interaction between ethnic cultures. Starting from cross-cultural communication, this paper discusses the relationship between ethnic tourism and cross-cultural communication on the basis of the related theories of cross-cultural communication, and sums up the characteristics of cross-cultural communication of ethnic tourism. Through the discussion of participating in the category of cross-cultural communication, the content and mode of cross-cultural communication of ethnic tourism, and the obstacles affecting cross-cultural communication of ethnic tourism, this paper explains and analyzes the process of cross-cultural communication of ethnic tourism. This paper analyzes on the positive and negative effects of cross-cultural communication of ethnic tourism, and puts forward some measures for the adjustment and management of cross-cultural communication of ethnic tourism from the perspective of cross-cultural tourists and the two-way subject of ethnic tourism day. Finally, through the case study of cross-cultural exchange of ethnic tourism, the corresponding suggestions are put forward. The conclusions of this study are as follows: (1) there is a natural coupling relationship between ethnic tourism and cross-cultural communication, and the cross-cultural communication of ethnic tourism has the characteristics of direct experience, flexible autonomy and surface understanding. (2) the success of cross-cultural communication of ethnic tourism is mainly affected by cultural differences, but tourists such as stereotyping and prejudice, the personality psychological factors of ethnocentrism and the communication situation between the two sides are also important factors. (3) Cross-cultural exchanges of ethnic tourism, on the one hand, give rise to foreign exchanges such as promoting the destination of ethnic tourism and provide options for the development of national culture, To promote the "self-awakening" of national culture and to expand the living space of national culture, at the same time, On the other hand, it also leads to the psychology of national inferiority or exclusion, as well as the negative influence of national culture becoming a "cultural island" due to the disappearance of the situational field. (4) to improve the cultural adaptability and self-control of cross-cultural tourists, as well as to strengthen cultural care for tourists in ethnic tourism destinations, and to actively develop ethnic cultural tourism, Strengthening the inheritance and protection of national culture is an effective measure for the smooth realization of cross-cultural exchanges of ethnic tourism.
【學(xué)位授予單位】:新疆大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F592.7
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