【摘要】：作為旅游文化資源大市的古城保定，近年來(lái)不斷放大其作為中國(guó)歷史文化名城的地位，對(duì)各類旅游文化資源也進(jìn)行了一些有效的保護(hù)。保定市擁有豐富的旅游文化資源，但是對(duì)外傳播上，卻沒(méi)有同步跟上，導(dǎo)致保定市的旅游品牌優(yōu)勢(shì)沒(méi)有同步跟上。從傳播學(xué)的角度上看，旅游文化屬于傳播內(nèi)容；網(wǎng)民、旅游局相關(guān)部門、媒體人等均可作為傳播主體；媒介通道可以是四大傳統(tǒng)媒體，也可以是網(wǎng)絡(luò)、手機(jī)終端等新型媒體。在保定市，目前能夠?qū)υ撌新糜挝幕M(jìn)行深度傳播的主流媒體主要還是報(bào)紙，在報(bào)紙上又主要是以《燕趙都市報(bào)》和《保定晚報(bào)》為主�！堆嘹w都市報(bào)》作為河北省級(jí)媒體，在傳播范圍和策劃力上略強(qiáng)于《保定晚報(bào)》，本文正是選擇了前者作為研究范本。保定市旅游文化的傳播涉及方方面面，本文在研究點(diǎn)是通過(guò)媒體的旅游報(bào)道策劃來(lái)側(cè)面反映保定市旅游文化傳播的現(xiàn)狀及所出現(xiàn)的問(wèn)題。 在內(nèi)容的選擇上，筆者以保定市的古跡旅游文化、民俗旅游文化和紅色旅游文化三方面作為研究對(duì)象。通過(guò)媒體對(duì)保定市這三方面旅游文化內(nèi)容的傳播，來(lái)研究媒體對(duì)旅游文化傳播的重點(diǎn)，同時(shí)，根據(jù)以往的媒體報(bào)道，提出一些建議，如加強(qiáng)保定市加強(qiáng)紅色旅游文化傳播的整體形象設(shè)計(jì)、加強(qiáng)對(duì)古跡旅游文化的深度傳播、依托信息優(yōu)勢(shì)推動(dòng)民俗文化的比較傳播等。目前，保定市區(qū)完成“蓮池后三景”復(fù)建，，再現(xiàn)“蓮池十二景”；以總督署、古蓮池、大慈閣、鐘樓等歷史文化景點(diǎn)為核心，配套餐飲、商購(gòu)、文化娛樂(lè)、居住等相關(guān)產(chǎn)業(yè)，將建設(shè)成為全市的旅游龍頭區(qū)域。保定市具有如此優(yōu)良的先天條件，但是在河北省的相關(guān)媒體上，卻沒(méi)有充分做到對(duì)其旅游資源的深入、持續(xù)傳播，甚至表現(xiàn)出旅游新聞就是與旅游相關(guān)的事件傳播，即使是在旅游新聞事件的傳播上，也缺乏應(yīng)有的大型策劃，將旅游文化資源作為背景進(jìn)行全面介紹，導(dǎo)致人們只知有其事，不知其歷史。本文旨在通過(guò)橫向范圍對(duì)比和縱向歷史對(duì)比，對(duì)媒體提出了諸如加強(qiáng)整體旅游文化形象設(shè)計(jì)傳播、對(duì)旅游文化事件進(jìn)行深度傳播和加強(qiáng)旅游文化與臨城的對(duì)比傳播等建議。
[Abstract]:Baoding, an ancient city of great tourist and cultural resources, has continuously enlarged its status as a famous historical and cultural city in China in recent years, and has also carried on some effective protection to all kinds of tourist cultural resources. Baoding City has abundant tourism cultural resources, but it has not kept pace with the external communication, which leads to Baoding's tourism brand advantage not keeping pace with it. From the perspective of communication, tourism culture belongs to the content of communication; Internet users, tourism bureau departments, media people and so on can be taken as the main body of communication; the media channel can be four traditional media, also can be the network, mobile phone terminal and other new media. In Baoding, the mainstream media that can spread the tourist culture in the city at present are mainly newspapers, and in the newspapers they are mainly "Yanzhao Metropolis Daily" and "Baoding Evening News." Yanzhao Metropolitan Daily "is the Hebei level media. It is better than Baoding Evening News in the scope of communication and planning, so this paper chooses the former as the research model. The communication of tourism culture in Baoding is related to all aspects. The research point of this paper is to reflect the present situation and problems of tourism culture communication in Baoding through the tourism report planning of media. In terms of content selection, the author takes Baoding's historic tourism culture, folklore tourism culture and red tourism culture as the research objects. Through the dissemination of the three aspects of tourism culture in Baoding City by the media, the emphasis of the media on the communication of tourism culture is studied. At the same time, according to the previous media reports, some suggestions are put forward. Such as strengthening Baoding City to strengthen the overall image design of the dissemination of red tourism culture, strengthen the deep dissemination of historic tourism culture, rely on the advantages of information to promote the comparative dissemination of folk culture, and so on. At present, Baoding urban area completed the "lotus pond after the three scenes" reconstruction, the reproduction of "lotus pool 12 scenes;" With the center of the historical and cultural scenic spots such as the Inspector General's Office, Gulianchi, Taci GE, Bell Tower and so on, the related industries such as catering, commercial purchase, cultural entertainment, residence and so on, will be built into the leading tourism areas of the city. Baoding City has such excellent innate conditions, but in the relevant media in Hebei Province, it has not done enough to deepen and continue to spread its tourism resources, even showing that tourism news is the dissemination of tourism-related events. Even in the spread of tourism news events, there is also a lack of large-scale planning, tourism cultural resources as a background for a comprehensive introduction, resulting in people only know things, do not know its history. This paper aims to put forward some suggestions to the media, such as strengthening the design and communication of the overall tourism cultural image, deepening the dissemination of tourism cultural events and strengthening the contrast between tourism culture and the city through horizontal and vertical historical comparison.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G127;F592.7

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