【摘要】：大足石刻作為與云岡、龍門、敦煌石窟齊名的世界文化遺產(chǎn)，代表了公元9世紀(jì)～13世紀(jì)世界石窟藝術(shù)的最高水平，是長江流域幾千年文明的有力見證，可以說，它既是我國石窟藝術(shù)的最后一座豐碑，也是人類石窟藝術(shù)史上的巔峰之作。近年來，我國旅游產(chǎn)業(yè)隨著改革開放的深入以及全球經(jīng)濟一體化的推進得到了迅猛發(fā)展，，在這樣的背景形勢下，如何充分利用好大足石刻世遺這個來之不易的寶貴資源，如何把握好世界上人口最多的特大城市里最具國際影響力的文化旅游產(chǎn)品，打造有震撼力的世界級文化旅游精品，對于重慶打造文化旅游品牌、建設(shè)經(jīng)濟和文化高地，最大程度的發(fā)揮大足石刻在文明傳承和文化交流等方面的功能進而啟發(fā)和指導(dǎo)現(xiàn)代人的生活，具有重要意義。然而針對大足石刻旅游開發(fā)的較為系統(tǒng)和深層次的研究卻并不多見，因此本文在借鑒旅游開發(fā)相關(guān)理論的基礎(chǔ)上，對大足石刻的旅游開發(fā)現(xiàn)狀進行了詳盡的調(diào)查研究，發(fā)現(xiàn)它在景區(qū)開發(fā)、市場開發(fā)和可持續(xù)發(fā)展等三方面還存在一定問題，如它的景區(qū)間發(fā)展不平衡、旅游產(chǎn)品開發(fā)單一，基礎(chǔ)設(shè)施建設(shè)相對滯后、交通瓶頸有待解決，管理體制機制不完善、管理水平有待提升，市場推廣手段參差不齊、形象營銷與開發(fā)建設(shè)脫節(jié)，資源定位過于狹窄、供需矛盾較為突出等。 針對以上現(xiàn)狀調(diào)查和問題分析，本文對大足石刻旅游開發(fā)提出了一些設(shè)想。本文認(rèn)為當(dāng)從以提升資源層次和發(fā)展基礎(chǔ)管理建設(shè)促進大足石刻旅游景區(qū)開發(fā)、以動態(tài)化的營銷戰(zhàn)略促進大足石刻旅游市場開發(fā)、以資源新定位和空間功能的合作聯(lián)動促進大足石刻旅游的可持續(xù)發(fā)展等三個方面著手，把大足石刻旅游提高到新的高度，通過大足石刻的旅游開發(fā)從而使得大足經(jīng)濟得以良性發(fā)展，佛都的歷史文化得以廣泛傳承。 此外，作為文化遺產(chǎn)的大足石刻還具有壟斷性、不可替代性和模仿性的特點，這也在提醒人們在對它的旅游開發(fā)之余，應(yīng)有的另外一個態(tài)度，即必須遵循可持續(xù)發(fā)展的目標(biāo)要求和樹立保護性開發(fā)的理念。這樣才能順應(yīng)旅游業(yè)作為國民經(jīng)濟新增長點的歷史潮流，才能在保護人類文化多樣性、復(fù)雜性、獨特性與旅游開發(fā)的平衡發(fā)展中，最大限度的發(fā)揮大足石刻的文化經(jīng)濟價值，實現(xiàn)大足石刻本身與大足區(qū)城市進程的和諧發(fā)展。
[Abstract]:Dazu stone carvings, as a world cultural heritage with the same reputation as Yungang, Longmen and Dunhuang grottoes, represent the highest level of world grottoes art in the 9th and 13th centuries, and are a powerful testimony to thousands of years of civilization in the Yangtze River Basin. It is not only the last monument of Chinese grottoes art, but also the pinnacle of human grottoes art history. In recent years, with the deepening of reform and opening up and the promotion of global economic integration, the tourism industry in China has developed rapidly. Under such a background situation, how to make full use of the precious resource of the Dazu Stone carving Age, which is hard-won, How to make a good grasp of the most internationally influential cultural tourism products in the world's most populous megacities, and how to create the world's most powerful world-class cultural tourism boutique, for Chongqing to build its cultural tourism brand and economic and cultural highlands, It is of great significance to give full play to the functions of Dazu stone carvings in civilization inheritance and cultural exchange and to enlighten and guide the life of modern people. However, there are few systematic and deep researches on the tourism development of Dazu stone carvings. Therefore, based on the relevant theories of tourism development, this paper makes a detailed investigation and study on the present situation of tourism development of Dazu stone carvings. It is found that there are still some problems in the three aspects of scenic area development, market development and sustainable development, such as unbalanced development among scenic spots, single development of tourism products, relatively lagged infrastructure construction, and transportation bottleneck to be solved. The management system mechanism is not perfect, the management level needs to be improved, the market promotion means are not uniform, the image marketing and the development and construction are disjointed, the resource orientation is too narrow, the contradiction between supply and demand is more prominent and so on. In view of the above investigation and analysis of problems, this paper puts forward some tentative ideas for the tourism development of Dazu stone carvings. In this paper, we should promote the development of Dazu stone carvings tourist spot by improving the level of resources and developing the basic management, and promote the development of Dazu stone carvings tourism market by dynamic marketing strategy. To promote the sustainable development of Dazu stone carving tourism with the cooperation of new orientation of resources and space function, and to raise the tourism of Dazu stone carvings to a new height. Through the tourism development of Dazu stone carvings, the economy of Dazu was developed healthily, and the history and culture of the Buddha capital were widely passed on. In addition, Dazu stone carvings, as a cultural heritage, are also characterized by monopoly, irreplaceable and imitative nature. This also reminds people of another attitude they should take in addition to their tourism development. That is, we must follow the goal of sustainable development and establish the concept of protective development. Only in this way can we conform to the historical trend of tourism as a new growth point of the national economy, and in order to maximize the cultural and economic value of Dazu stone carvings in protecting the balanced development of human cultural diversity, complexity, uniqueness and tourism development. Realizing the harmonious development of Dazu stone carving itself and the urban process of Dazu district.
【學(xué)位授予單位】：重慶師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592

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