【摘要】：隨著改革開放，我國經(jīng)濟(jì)迅速發(fā)展，，旅游產(chǎn)業(yè)也開始與世界接軌。為了適應(yīng)大環(huán)境的發(fā)展我國各級政府及相關(guān)部門也都為此做了大量努力，特別是全國旅游發(fā)展水平相對落后的吉林省政府。為了改變吉林省旅游業(yè)當(dāng)前的落后面貌，近些年我省投入大量人力、物力、財(cái)力到旅游相關(guān)產(chǎn)業(yè)上，使我省旅游產(chǎn)業(yè)發(fā)展明顯提高。 但隨著人們生活水平的提高，人們對旅游的要求已經(jīng)不僅僅是對相關(guān)設(shè)施的要求，逐步轉(zhuǎn)變成對相關(guān)服務(wù)的要求上了。人們對服務(wù)要求不斷攀升，全國各地針對服務(wù)出現(xiàn)了很多新的問題，特別是我省在舊問題還沒解決的情況下，新問題又涌現(xiàn)出來，體現(xiàn)在導(dǎo)游服務(wù)上的弊端和不足尤為明顯。為了改善這些不足，我省各地對導(dǎo)游管理模式也做了積極的調(diào)整，這些管理模式最終通過我省導(dǎo)游職業(yè)的現(xiàn)狀反應(yīng)出來：導(dǎo)游從業(yè)人員缺乏、職業(yè)社會(huì)認(rèn)可度低、從業(yè)人員合理的權(quán)力利益得不到保障、沒有相關(guān)的升級培訓(xùn)、旅行商之間的不良競爭導(dǎo)致工作成本增加等。導(dǎo)游職業(yè)的現(xiàn)狀導(dǎo)致導(dǎo)游在工作中缺少安全感、工作壓力增大、服務(wù)質(zhì)量降低。這些不良因素的出現(xiàn)導(dǎo)致針對導(dǎo)游服務(wù)的投訴增加。制約了我省旅游產(chǎn)業(yè)的發(fā)展，影響了吉林省旅游產(chǎn)業(yè)的聲譽(yù)。為此，改善我省導(dǎo)游職業(yè)的待遇刻不容緩。而提高我省導(dǎo)游職業(yè)待遇需要通過完善我省導(dǎo)游管理模式來取得。在政府層面應(yīng)該利用其權(quán)威性宣傳導(dǎo)游職業(yè)，制定規(guī)章制度、保障導(dǎo)游合法權(quán)利并加強(qiáng)旅游產(chǎn)業(yè)的監(jiān)管制度保障旅游市場的規(guī)范；企業(yè)層面應(yīng)該鼓勵(lì)旅行社根據(jù)自身企業(yè)情況多種模式管理導(dǎo)游、根據(jù)企業(yè)發(fā)展需求制定培訓(xùn)計(jì)劃和內(nèi)容；導(dǎo)游服務(wù)中心應(yīng)該提高服務(wù)意識、完善信息資料、隨時(shí)更新并為導(dǎo)游從業(yè)人員提供維權(quán)服務(wù)�？傊�，只有提高我省導(dǎo)游職業(yè)待遇，完善我省導(dǎo)游管理模式，才能從根本上保障吉林省旅游產(chǎn)業(yè)的發(fā)展，為我省經(jīng)濟(jì)做出貢獻(xiàn)。
[Abstract]:With the reform and opening up, China's rapid economic development, tourism industry has also begun to connect with the world. In order to adapt to the development of the environment, all levels of government and related departments have also made great efforts to this end, especially the Jilin Provincial Government, which has a relatively backward level of tourism development in the whole country. In order to change the backward features of tourism in Jilin Province, in recent years, our province has invested a lot of manpower, material resources and financial resources to tourism related industries, so that the development of tourism industry in our province is obviously improved. However, with the improvement of people's living standard, people's demand for tourism is not only for related facilities, but also for related services. The demand for service has been rising, and many new problems have appeared all over the country, especially when the old problems have not been solved in our province, which is reflected in the shortcomings and shortcomings of the tour guide service. In order to improve these deficiencies, various places in our province have also made positive adjustments to the tour guide management model. These management models finally reflect through the current situation of tour guide profession in our province: the lack of tour guide practitioners, the low social recognition of the profession, The reasonable rights and interests of the employees are not guaranteed, there is no related upgrading and training, and the bad competition among the traveling salesman leads to the increase of the work cost and so on. The present situation of tour guide occupation leads to the lack of sense of security in the tour guide's work, the increase of work pressure and the decrease of service quality. The emergence of these adverse factors led to an increase in complaints against tour guides. It restricts the development of tourism industry in Jilin Province and affects the reputation of tourism industry in Jilin Province. Therefore, it is urgent to improve the treatment of tour guides in our province. To improve the professional treatment of tour guides in our province, we need to improve our tour guide management mode to achieve. At the government level, we should make use of its authority to propagate tour guide profession, formulate rules and regulations, guarantee tour guide's legal right and strengthen the supervision system of tourism industry to ensure the norm of tourism market. At the enterprise level, travel agencies should be encouraged to manage tour guides according to their own enterprise conditions, and to formulate training plans and contents according to the needs of enterprises. Tour guide service centers should enhance service awareness and improve information and materials. Update and provide rights protection service for tour guide staff at any time. In a word, only by improving the professional treatment of tour guides and perfecting the management mode of tour guides in our province, can the tourism industry of Jilin Province be guaranteed fundamentally and contribute to the economy of our province.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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