本文選題：蜜月旅游 + 閩南文化��； 參考：《華僑大學(xué)》2012年碩士論文

【摘要】：隨著我國(guó)大批80、90年代出生的人口相繼進(jìn)入婚戀期，蜜月旅游市場(chǎng)發(fā)展態(tài)勢(shì)良好，日趨火爆。然而在此背景下，，國(guó)內(nèi)關(guān)于蜜月旅游的研究卻顯得頗為冷清。國(guó)內(nèi)對(duì)蜜月旅游的專題研究較少，且起步較晚。就目前的研究情況來(lái)看，仍存在如稱謂不統(tǒng)一，研究方法少，缺少研究理論等問(wèn)題。面對(duì)國(guó)內(nèi)蜜月旅游研究的缺乏，本文在研究國(guó)內(nèi)外文獻(xiàn)的基礎(chǔ)上，對(duì)先前有關(guān)蜜月旅游的研究進(jìn)行了整理和總結(jié)，同時(shí)對(duì)閩南文化研究做了資料的整理，并將閩南文化研究首次同蜜月旅游研究相結(jié)合，對(duì)基于閩南文化的蜜月旅游產(chǎn)品的開(kāi)發(fā)進(jìn)行了探討。 本文旨在結(jié)合閩南文化和蜜月市場(chǎng)需求特點(diǎn)，對(duì)閩南地區(qū)開(kāi)發(fā)什么樣的蜜月旅游產(chǎn)品、怎樣開(kāi)發(fā)蜜月旅游進(jìn)行了探討，主要涉及蜜月旅游市場(chǎng)細(xì)分和定位、蜜月旅游產(chǎn)品設(shè)計(jì)、蜜月旅游產(chǎn)品營(yíng)銷等內(nèi)容，以期對(duì)閩南地區(qū)蜜月旅游產(chǎn)品開(kāi)發(fā)和推廣提供參考。 文章結(jié)構(gòu)主要分為八部分。其中一二部分為前言部分，主要是問(wèn)題的提出和文獻(xiàn)綜述研究。三四部分對(duì)閩南文化資源做了簡(jiǎn)要的概括和評(píng)價(jià)，指出閩南文化與蜜月旅游之間的互動(dòng)機(jī)制，并且運(yùn)用SWOT分析法對(duì)閩南地區(qū)開(kāi)發(fā)蜜月旅游產(chǎn)品的優(yōu)勢(shì)、弱點(diǎn)、機(jī)會(huì)、威脅進(jìn)行了具體分析。五六部分為本文重點(diǎn)部分。第五部分研究了蜜月旅游市場(chǎng)的特點(diǎn)，根據(jù)市場(chǎng)需求和旅游者的消費(fèi)特點(diǎn)進(jìn)行了蜜月旅游市場(chǎng)細(xì)分，并從功能、區(qū)域兩個(gè)方面對(duì)蜜月旅游市場(chǎng)進(jìn)行了定位。第六部分對(duì)閩南文化蜜月旅游產(chǎn)品開(kāi)發(fā)進(jìn)行了設(shè)計(jì)構(gòu)想，分核心產(chǎn)品、重點(diǎn)產(chǎn)品和特色產(chǎn)品三個(gè)方面，形成閩南文化蜜月旅游產(chǎn)品體系。第七部分針對(duì)蜜月旅游產(chǎn)品的營(yíng)銷提出創(chuàng)新的具體的建議。第八部分是結(jié)語(yǔ)和展望，對(duì)文章進(jìn)行了總結(jié)。
[Abstract]:With a large number of people born in the 1980s and 1990s in China, the honeymoon tourism market is developing well and becoming more and more popular. However, in this context, the domestic research on honeymoon tourism seems rather desolate. The domestic honeymoon traveling special topic research is less, and starts later. According to the current research situation, there are still some problems such as disunity of appellation, lack of research methods and lack of research theory. In the face of the lack of research on honeymoon tourism in China, based on the study of domestic and foreign literature, this paper collates and summarizes the previous studies on honeymoon tourism, and at the same time makes a review of the cultural research in South Fujian. The development of honeymoon tourism products based on Minnan culture is discussed by combining the study of Minnan culture with the study of honeymoon tourism for the first time. Based on the characteristics of Minnan culture and honeymoon market demand, this paper discusses what honeymoon tourism products and how to develop honeymoon tourism in the south of Fujian, mainly involving the segmentation and positioning of honeymoon tourism market, and the design of honeymoon tourism products. The content of honeymoon tourism product marketing is expected to provide a reference for the development and promotion of honeymoon tourism products in South Fujian. The structure of the article is divided into eight parts. The first and second parts are the preface, mainly the question raising and the literature review research. The third and fourth parts briefly summarize and evaluate the cultural resources of South Fujian, point out the interactive mechanism between the culture of Minnan and honeymoon tourism, and use SWOT analysis method to analyze the advantages, weaknesses and opportunities of developing honeymoon tourism products in South Fujian. The threat is analyzed in detail. Five or six parts are the key parts of this paper. The fifth part studies the characteristics of honeymoon tourism market, according to the market demand and tourist consumption characteristics of honeymoon tourism market segmentation, and from the function, regional two aspects of honeymoon tourism market positioning. The sixth part has carried on the design conception to the Minnan culture honeymoon tourism product development, divides into the core product, the key product and the characteristic product three aspects, forms the Fujian cultural honeymoon tourism product system. The seventh part puts forward some innovative suggestions for the marketing of honeymoon tourism products. The eighth part is the conclusion and outlook, the article has carried on the summary.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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