發(fā)布時間：2018-06-23 00:36

  本文選題：蜜月旅游 + 閩南文化　； 參考：《華僑大學》2012年碩士論文

【摘要】：隨著我國大批80、90年代出生的人口相繼進入婚戀期，蜜月旅游市場發(fā)展態(tài)勢良好，日趨火爆。然而在此背景下，，國內關于蜜月旅游的研究卻顯得頗為冷清。國內對蜜月旅游的專題研究較少，且起步較晚。就目前的研究情況來看，仍存在如稱謂不統(tǒng)一，研究方法少，缺少研究理論等問題。面對國內蜜月旅游研究的缺乏，本文在研究國內外文獻的基礎上，對先前有關蜜月旅游的研究進行了整理和總結，同時對閩南文化研究做了資料的整理，并將閩南文化研究首次同蜜月旅游研究相結合，對基于閩南文化的蜜月旅游產品的開發(fā)進行了探討。 本文旨在結合閩南文化和蜜月市場需求特點，對閩南地區(qū)開發(fā)什么樣的蜜月旅游產品、怎樣開發(fā)蜜月旅游進行了探討，主要涉及蜜月旅游市場細分和定位、蜜月旅游產品設計、蜜月旅游產品營銷等內容，以期對閩南地區(qū)蜜月旅游產品開發(fā)和推廣提供參考。 文章結構主要分為八部分。其中一二部分為前言部分，主要是問題的提出和文獻綜述研究。三四部分對閩南文化資源做了簡要的概括和評價，指出閩南文化與蜜月旅游之間的互動機制，并且運用SWOT分析法對閩南地區(qū)開發(fā)蜜月旅游產品的優(yōu)勢、弱點、機會、威脅進行了具體分析。五六部分為本文重點部分。第五部分研究了蜜月旅游市場的特點，根據市場需求和旅游者的消費特點進行了蜜月旅游市場細分，并從功能、區(qū)域兩個方面對蜜月旅游市場進行了定位。第六部分對閩南文化蜜月旅游產品開發(fā)進行了設計構想，分核心產品、重點產品和特色產品三個方面，形成閩南文化蜜月旅游產品體系。第七部分針對蜜月旅游產品的營銷提出創(chuàng)新的具體的建議。第八部分是結語和展望，對文章進行了總結。
[Abstract]:With a large number of people born in the 1980s and 1990s in China, the honeymoon tourism market is developing well and becoming more and more popular. However, in this context, the domestic research on honeymoon tourism seems rather desolate. The domestic honeymoon traveling special topic research is less, and starts later. According to the current research situation, there are still some problems such as disunity of appellation, lack of research methods and lack of research theory. In the face of the lack of research on honeymoon tourism in China, based on the study of domestic and foreign literature, this paper collates and summarizes the previous studies on honeymoon tourism, and at the same time makes a review of the cultural research in South Fujian. The development of honeymoon tourism products based on Minnan culture is discussed by combining the study of Minnan culture with the study of honeymoon tourism for the first time. Based on the characteristics of Minnan culture and honeymoon market demand, this paper discusses what honeymoon tourism products and how to develop honeymoon tourism in the south of Fujian, mainly involving the segmentation and positioning of honeymoon tourism market, and the design of honeymoon tourism products. The content of honeymoon tourism product marketing is expected to provide a reference for the development and promotion of honeymoon tourism products in South Fujian. The structure of the article is divided into eight parts. The first and second parts are the preface, mainly the question raising and the literature review research. The third and fourth parts briefly summarize and evaluate the cultural resources of South Fujian, point out the interactive mechanism between the culture of Minnan and honeymoon tourism, and use SWOT analysis method to analyze the advantages, weaknesses and opportunities of developing honeymoon tourism products in South Fujian. The threat is analyzed in detail. Five or six parts are the key parts of this paper. The fifth part studies the characteristics of honeymoon tourism market, according to the market demand and tourist consumption characteristics of honeymoon tourism market segmentation, and from the function, regional two aspects of honeymoon tourism market positioning. The sixth part has carried on the design conception to the Minnan culture honeymoon tourism product development, divides into the core product, the key product and the characteristic product three aspects, forms the Fujian cultural honeymoon tourism product system. The seventh part puts forward some innovative suggestions for the marketing of honeymoon tourism products. The eighth part is the conclusion and outlook, the article has carried on the summary.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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本文編號：2054934