本文選題：農(nóng)村居民 + 旅游��； 參考：《湘潭大學(xué)》2012年碩士論文

【摘要】：近年來(lái)，旅游業(yè)已發(fā)展成為我國(guó)第三產(chǎn)業(yè)中最具活力與潛力的新興產(chǎn)業(yè)，就在我國(guó)最終消費(fèi)率和居民消費(fèi)率不斷下降的趨勢(shì)下，旅游業(yè)當(dāng)中的旅游消費(fèi)被譽(yù)為我國(guó)經(jīng)濟(jì)發(fā)展中新的消費(fèi)增長(zhǎng)點(diǎn)和消費(fèi)亮點(diǎn)，因此，發(fā)展旅游消費(fèi)是大勢(shì)所趨。我國(guó)作為農(nóng)業(yè)人口大國(guó)，農(nóng)村居民的旅游消費(fèi)潛力巨大，并且相關(guān)統(tǒng)計(jì)數(shù)據(jù)表明，近年來(lái)我國(guó)農(nóng)村居民出游人次要高于城鎮(zhèn)居民出游人次，但農(nóng)村居民的旅游花費(fèi)卻明顯要比城鎮(zhèn)居民低，因此，深入分析影響我國(guó)農(nóng)村居民旅游消費(fèi)的因素，并針對(duì)具體原因提出相關(guān)可行的對(duì)策建議，對(duì)擴(kuò)大內(nèi)需、促使我國(guó)農(nóng)村居民旅游消費(fèi)的持續(xù)健康發(fā)展具有重要意義。 本文以旅游經(jīng)濟(jì)學(xué)、消費(fèi)經(jīng)濟(jì)學(xué)等相關(guān)理論為基礎(chǔ)，具體分析了我國(guó)農(nóng)村居民旅游消費(fèi)的現(xiàn)狀，闡述了發(fā)展農(nóng)村居民旅游消費(fèi)的意義，并根據(jù)旅游消費(fèi)的構(gòu)成要素，從旅游消費(fèi)主體、旅游消費(fèi)客體以及旅游消費(fèi)環(huán)境三個(gè)方面結(jié)合我國(guó)實(shí)際情況定性分析了阻礙其發(fā)展的因素。依據(jù)消費(fèi)需求理論以及相關(guān)數(shù)據(jù)的可得性，本文通過(guò)構(gòu)建模型，定量分析了農(nóng)村居民收入水平、旅游消費(fèi)習(xí)慣、城鎮(zhèn)居民的旅游消費(fèi)水平以及旅游產(chǎn)品價(jià)格這幾個(gè)因素對(duì)我國(guó)農(nóng)村居民旅游消費(fèi)的影響強(qiáng)度。經(jīng)實(shí)證研究表明，農(nóng)村居民旅游消費(fèi)對(duì)旅游產(chǎn)品價(jià)格變化敏感，農(nóng)村居民收入水平是制約旅游消費(fèi)的重要因素。另外，農(nóng)村居民自身的旅游消費(fèi)習(xí)慣和城鎮(zhèn)居民的旅游消費(fèi)水平對(duì)其旅游消費(fèi)也有較明顯的正向促進(jìn)作用。最后，，針對(duì)前文對(duì)農(nóng)村居民旅游消費(fèi)影響因素的具體分析，提出了一些切實(shí)可行的對(duì)策建議，如全力提高農(nóng)村居民收入，穩(wěn)定農(nóng)村居民對(duì)未來(lái)收支的預(yù)期；轉(zhuǎn)變農(nóng)村居民傳統(tǒng)的消費(fèi)觀念，培養(yǎng)農(nóng)村居民良好的旅游消費(fèi)習(xí)慣；積極開(kāi)發(fā)適合農(nóng)村居民旅游消費(fèi)的旅游產(chǎn)品、合理制定旅游產(chǎn)品價(jià)格以及營(yíng)造良好的旅游消費(fèi)環(huán)境，增強(qiáng)農(nóng)村居民旅游消費(fèi)信心等。希望這些對(duì)策建議能夠很好地釋放農(nóng)村居民的旅游消費(fèi)潛能，增加農(nóng)村居民旅游消費(fèi)，促使我國(guó)經(jīng)濟(jì)長(zhǎng)遠(yuǎn)健康可持續(xù)發(fā)展。
[Abstract]:In recent years, tourism has developed into the most dynamic and potential emerging industry in China's tertiary industry. Tourism consumption is regarded as the new consumption growth point and bright spot in the economic development of our country. Therefore, the development of tourism consumption is the trend of the times. As a country with large agricultural population, the tourism consumption potential of rural residents in China is huge, and the related statistics show that in recent years, the number of travel trips of rural residents in China is higher than that of urban residents. However, the tourism cost of the rural residents is obviously lower than that of the urban residents. Therefore, the factors that affect the tourism consumption of the rural residents in our country are analyzed in depth, and the relevant feasible countermeasures and suggestions are put forward to expand the domestic demand. It is of great significance to promote the sustainable and healthy development of rural residents' tourism consumption. Based on the related theories of tourism economics and consumption economics, this paper analyzes the present situation of tourism consumption of rural residents in China, expounds the significance of developing tourism consumption of rural residents, and according to the constituent elements of tourism consumption, In this paper, the author qualitatively analyzes the factors hindering the development of tourism consumption from three aspects: tourism consumption subject, tourism consumption object and tourism consumption environment. Based on the theory of consumption demand and the availability of relevant data, this paper establishes a model to quantitatively analyze the income level and tourism consumption habits of rural residents. The influence of the tourism consumption level of urban residents and the price of tourism products on the tourism consumption of rural residents in China. The empirical study shows that the tourism consumption of rural residents is sensitive to the price change of tourism products, and the income level of rural residents is an important factor restricting tourism consumption. In addition, the rural residents' own tourism consumption habits and the level of urban residents' tourism consumption also have obvious positive promoting effect on their tourism consumption. Finally, according to the previous analysis of the factors affecting rural residents' tourism consumption, some practical suggestions are put forward, such as increasing rural residents' income and stabilizing rural residents' expectation of future income and expenditure. Changing the traditional consumption concept of rural residents, cultivating good tourist consumption habits of rural residents, actively developing tourism products suitable for rural residents' tourism consumption, rationally setting the price of tourism products and creating a good environment for tourism consumption, Strengthen rural residents' confidence in tourism consumption. It is hoped that these countermeasures and suggestions can release the tourism consumption potential of rural residents, increase the tourism consumption of rural residents, and promote the long-term healthy and sustainable development of our economy.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F126.1;F592.6

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