本文選題：旅游購物業(yè) + 發(fā)展水平��； 參考：《首都師范大學》2013年碩士論文

【摘要】：旅游購物在旅游總消費中所占比重大小一直被旅游界視為是衡量旅游消費水平層次高低的重要尺度,旅游購物業(yè)的發(fā)展程度也是一個國家或地區(qū)旅游業(yè)發(fā)展深度和廣度的重要標志。鑒于此,國內外學者在旅游商品概念、旅游商品開發(fā)基礎理論、旅游購物市場特征、旅游購物市場管理和旅游購物產業(yè)研究等方面作出了眾多有益的探索并取得了豐碩的研究成果,但目前尚未看到關于旅游購物業(yè)發(fā)展水平評價方面的研究文獻,給整體旅游購物業(yè)研究進展帶來了不利影響。因此,本文利用層次分析模型,在借鑒已有研究成果的基礎上,對旅游購物業(yè)發(fā)展水平做了系統(tǒng)的分析和評價。 根據(jù)旅游購物業(yè)的層次性特點,本文選用層次分析法系統(tǒng)構建了旅游購物業(yè)發(fā)展水平測量的理論模型,基于對旅游商品的需求水平、購買市場供給情況及環(huán)境保障情況的歸納,從產業(yè)鏈條中供需鏈的維度入手,選取了需求水平、供給水平、環(huán)境保障水平3個層次9個因子參數(shù),利用層次分析法和德爾菲法確定因子權重系數(shù),構建數(shù)學測量模型,為驗證模型能夠全面而且客觀地衡量旅游購物產業(yè)的發(fā)展水平和質量,本文從時空差異的角度對測量模型進行驗證,選取了北京市2005—2011年以及2011年華北地區(qū)五個城市為研究對象,對城市旅游購物業(yè)的發(fā)展水平進行評價,通過時空差異研究驗證數(shù)學模型具有科學性和可操作性。 在分析旅游購物業(yè)在縱向上的變化趨勢、變化程度和在橫向上的差異對比的基礎上,尋找到影響城市旅游購物業(yè)發(fā)展的關鍵因子,深入地剖析了其對旅游購物業(yè)發(fā)展水平的影響程度和貢獻率。針對關鍵因子進行潛力挖掘,本文提出了一系列優(yōu)化和提升旅游購物業(yè)的措施,主要有以加強旅游品牌宣傳、舉辦節(jié)事活動、樹立旅游商品品牌為重點的吸引力提升措施,以挖掘獨特性旅游商品、建立產研機制、優(yōu)化服務品質和市場秩序的供給力優(yōu)化措施,以優(yōu)化產業(yè)發(fā)展環(huán)境、加強知識產權保護、加大市場監(jiān)督調管的保障力增強措施。所研究城市可根據(jù)自身存在問題,采納相應的對策和建議,提升旅游購物業(yè)發(fā)展能力和水平。 在借鑒國內外學者對產業(yè)發(fā)展?jié)摿�、競爭力和發(fā)展水平的評價方法和產業(yè)鏈基本原理指導下,本文設計構建了旅游購物業(yè)發(fā)展水平的綜合評價體系,并從橫向和縱向對體系進行驗證。通過測量模型構建以及案例驗證,可知模型穩(wěn)定,計算結果可靠；并進一步證實旅游購物業(yè)發(fā)展水平評價對提高旅游購物業(yè)競爭力、挖掘旅游購物業(yè)發(fā)展?jié)摿哂泻芎玫闹甘咀饔?對旅游購物業(yè)可持續(xù)發(fā)展和旅游業(yè)發(fā)展具有指導意義。
[Abstract]:The proportion of tourism shopping in total tourism consumption has always been regarded by the tourism industry as an important measure of the level of tourism consumption. The development of tourism shopping industry is also an important symbol of the depth and breadth of tourism development in a country or region. In view of this, scholars at home and abroad have studied the concept of tourism commodities, the basic theory of tourism commodity development, the characteristics of tourism shopping market, Tourism shopping market management and tourism shopping industry research have made a number of useful exploration and achieved fruitful research results, but at present has not seen the tourism shopping industry development level evaluation research literature. To the overall tourism shopping industry research progress has brought the adverse impact. Therefore, this paper makes a systematic analysis and evaluation on the development level of tourism shopping industry on the basis of using the analytic hierarchy process model for reference. According to the hierarchical characteristics of the tourism shopping industry, this paper uses the Analytic hierarchy process system to construct the theoretical model of tourism shopping industry development level measurement, based on the level of demand for tourism commodities, purchasing market supply and environmental protection. Starting from the dimension of supply and demand chain in the industrial chain, 9 factor parameters of three levels, demand level, supply level and environmental security level, are selected, and the weight coefficients of factors are determined by AHP and Delphi method, and the mathematical measurement model is constructed. In order to verify that the model can comprehensively and objectively measure the development level and quality of tourism shopping industry, this paper verifies the measurement model from the angle of space-time difference. Five cities in Beijing from 2005 to 2011 were selected as research objects to evaluate the development level of urban tourism and shopping industry. The mathematical model was verified to be scientific and operable by space-time difference research. On the basis of analyzing the trend, degree of change and horizontal difference of tourism shopping industry, the paper finds out the key factors that affect the development of urban tourism shopping industry. It deeply analyzes its influence on the development level of tourism shopping industry and its contribution rate. In view of the potential mining of key factors, this paper puts forward a series of measures to optimize and promote the tourism shopping industry, which mainly focus on strengthening the publicity of tourism brands, holding festival activities, and setting up tourism commodity brands as the focus of the promotion of attraction. In order to excavate the unique tourism commodity, establish the mechanism of industry research, optimize the supply force of service quality and market order, optimize the environment of industry development, strengthen the protection of intellectual property, and strengthen the safeguard of market supervision and regulation. According to the existing problems, the cities studied can adopt corresponding countermeasures and suggestions to improve the development ability and level of tourism shopping industry. Under the guidance of domestic and foreign scholars' evaluation methods of industry development potential, competitiveness and development level and the basic principles of industrial chain, this paper designs and constructs a comprehensive evaluation system of tourism and shopping industry development level. The system is verified both horizontally and longitudinally. Through the measurement model construction and the case verification, we can know that the model is stable, the calculation result is reliable, and further confirms the tourism shopping industry development level evaluation to enhance the tourism shopping industry competitiveness, Mining the potential of tourism shopping industry has a good indicative role, and has a guiding significance for the sustainable development of tourism shopping industry and tourism development.
【學位授予單位】：首都師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.6

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