發(fā)布時(shí)間：2018-04-21 09:43

  本文選題：城市旅游形象 + 烏魯木齊　； 參考：《新疆大學(xué)》2013年碩士論文

【摘要】：近年來(lái)，隨著旅游業(yè)的迅速發(fā)展以及旅游業(yè)之間競(jìng)爭(zhēng)的加劇，旅游地形象的設(shè)計(jì)越來(lái)越受到人們的關(guān)注。沒(méi)有一個(gè)鮮明的、具有特色的旅游形象，旅游地就不可能在眾多的競(jìng)爭(zhēng)中脫穎而出，，好的旅游形象能夠指導(dǎo)旅游決策者更好的進(jìn)行旅游規(guī)劃，也能夠吸引更多的旅游者，提高旅游地的知名度，烏魯木齊作為西北的旅游集散地和旅游目的地之一，城市旅游形象還是不夠鮮明。因此，塑造有助于提升市場(chǎng)競(jìng)爭(zhēng)力的旅游形象是亟待解決的問(wèn)題之一。所以，要帶動(dòng)烏魯木齊旅游行業(yè)的發(fā)展，創(chuàng)建一個(gè)突出的旅游形象很有必要。 本文的研究意義在于1.理論意義：本文從居民認(rèn)知和游客認(rèn)知兩個(gè)角度來(lái)研究分析旅游目的地的形象認(rèn)知。2.實(shí)證意義：本文選取烏魯木齊市為研究對(duì)象，設(shè)計(jì)烏魯木齊旅游地形象，讓旅游決策者和旅游者對(duì)當(dāng)?shù)氐穆糜蔚匦蜗蟮馁Y源核心現(xiàn)狀和發(fā)展前有目標(biāo)有更深的了解和認(rèn)識(shí)，便于激發(fā)旅游開(kāi)發(fā)者的創(chuàng)新思路和旅游核心的發(fā)展方向、當(dāng)?shù)鼐用竦姆⻊?wù)意識(shí)，從而吸引更多的客源，客源的充足性直接影響著城市旅游業(yè)的發(fā)展。發(fā)展特色城市旅游形象，增加旅游地形象的知名度，誘發(fā)旅游者的出游動(dòng)機(jī)，使?jié)撛诘挠慰统蔀檎嬲穆糜握撸龠M(jìn)烏魯木齊的旅游經(jīng)濟(jì)大發(fā)展。 本文根據(jù)市場(chǎng)認(rèn)知提取形象認(rèn)知因子，主觀設(shè)計(jì)形象描繪詞匯，采用市場(chǎng)、專家和當(dāng)?shù)鼐用翊蚍值姆绞絹?lái)確定烏魯木齊旅游形象。運(yùn)用CTIS相關(guān)理論，設(shè)計(jì)出適合烏魯木齊未來(lái)發(fā)展的旅游形象設(shè)計(jì)。
[Abstract]:In recent years, with the rapid development of tourism and the intensification of competition between tourism, people pay more and more attention to the design of tourist destination image. Without a distinct and characteristic tourism image, tourist destinations will not be able to stand out in numerous competitions. A good tourism image can guide tourism decision makers to better carry out tourism planning, and can also attract more tourists. Urumqi, as one of the tourist distribution and destination in Northwest China, is not clear enough to improve the visibility of tourist destination. Therefore, it is one of the problems to be solved urgently to mould the tourism image which helps to promote the market competitiveness. Therefore, in order to promote the development of tourism industry in Urumqi, it is necessary to create a prominent tourism image. The significance of this paper lies in 1. Theoretical significance: this paper analyzes the image cognition of tourist destination from the perspective of resident cognition and tourist cognition. Empirical significance: this article selects Urumqi as the research object, designs the Urumqi tourist destination image, lets the tourism decision maker and the tourist have a deeper understanding and the understanding to the local tourist destination image resources core present situation and the goal before the development. It is convenient to stimulate the innovative thinking of tourism developers and the development direction of the core of tourism, and the service consciousness of local residents, so as to attract more tourists, the adequacy of tourist resources directly affects the development of urban tourism. Developing the tourism image of characteristic city, increasing the popularity of tourist destination image, inducing tourists' travel motivation, making potential tourists become real tourists, and promoting Urumqi's tourism economy development. This paper extracts image cognitive factors according to market cognition, subjective design image description vocabulary, and uses market, experts and local residents to score the tourism image of Urumqi. The tourism image design suitable for the future development of Urumqi is designed by using CTIS theory.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7;TU984.2

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