本文選題：體驗(yàn)經(jīng)濟(jì)　切入點(diǎn)：民俗文化類旅游景區(qū)　出處：《經(jīng)濟(jì)管理》2013年05期

【摘要】：在體驗(yàn)經(jīng)濟(jì)時(shí)代,顧客對(duì)旅游產(chǎn)品的文化特質(zhì)和文化內(nèi)涵體驗(yàn)的追求給旅游景區(qū)的發(fā)展帶來(lái)了新的理念和變化,民俗文化旅游將成為未來(lái)旅游的主流。而目前專門針對(duì)民俗文化類旅游景區(qū)顧客體驗(yàn)影響因素的研究幾乎沒(méi)有。本文以北京、湖南部分民俗文化旅游景區(qū)的調(diào)查數(shù)據(jù)為依據(jù),對(duì)民俗文化類旅游景區(qū)顧客體驗(yàn)影響因素進(jìn)行了實(shí)證研究。實(shí)證研究發(fā)現(xiàn),顧客體驗(yàn)影響因素分為體驗(yàn)主體因素、體驗(yàn)客體因素兩大類。按照對(duì)顧客體驗(yàn)影響的重要程度,體驗(yàn)客體因素從大到小依次排列是:項(xiàng)目活動(dòng)因子、服務(wù)管理因子、基礎(chǔ)設(shè)施因子、環(huán)境主題因子、飲食購(gòu)物因子。這一排列順序凸顯了民俗文化類景區(qū)顧客體驗(yàn)影響因素的獨(dú)特性。體驗(yàn)主體因素包括顧客的學(xué)歷、過(guò)去的旅行經(jīng)歷、本次旅游的期望、對(duì)景區(qū)的了解情況等都會(huì)影響顧客的體驗(yàn)。基于此,本文根據(jù)顧客體驗(yàn)的IPA分析,提出了民俗文化類旅游景區(qū)提高經(jīng)營(yíng)管理水平的建議。
[Abstract]:In the era of experience economy, the customers' pursuit of cultural characteristics and cultural connotations of tourism products has brought new ideas and changes to the development of tourist attractions. Folk culture tourism will become the mainstream of tourism in the future.At present, there is almost no research on the influencing factors of customer experience in folk culture scenic spots.Based on the investigation data of some folklore cultural scenic spots in Beijing and Hunan, this paper makes an empirical study on the influencing factors of customer experience in folklore cultural scenic spots.Empirical study found that customer experience factors can be divided into two categories: experience subject factor and experience object factor.According to the important degree of influence on customer experience, the order of experience object factors is: project activity factor, service management factor, infrastructure factor, environmental theme factor, food shopping factor.This order highlights the uniqueness of the influencing factors of customer experience in folk culture scenic spots.The main factors of experience include the customer's education, the past travel experience, the expectation of the tour, the understanding of the scenic spot and so on.Based on this, according to the IPA analysis of customer experience, this paper puts forward some suggestions on how to improve the management level of folk-custom tourism scenic spots.
【作者單位】： 中央財(cái)經(jīng)大學(xué)商學(xué)院;
【分類號(hào)】：F592.7;G127

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 劉德光;徐守s，

本文編號(hào)：1719925