本文關(guān)鍵詞：游客對(duì)博物館解說員解說服務(wù)滿意度研究，由筆耕文化傳播整理發(fā)布。

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浙江人學(xué)碩十學(xué)位論文游客對(duì)博物館解說員解說服務(wù)滿意度研究Abst ractWith the fact that cultural tourism develops lastly,modem museum 1S not only thepalace of knowledge,but also a rest lieu where visitors can learn something whilehaving fun.Docents are important municating musuems with visitors.They areresponsible for propagating and realizing the mission and purpose of the museum,andoffering the visitors with high quality travel experience.Based on the satisfaction theory,this article studies the visitors’travel experience inthe museum,analyzes the effects of docents’interpretive service.By systematicallyreviewing theory and practice of interpretive service in museum tourism,itemphasizes on summarizing factors that influence visitors’satisfaction to docents’interpretive service.After expert consulting and field survey in China National SilkMuseum,it uses Factor Analysis to deal with datas.The result shows that visitors payattention to interpretive skill,service attitude,contents and e... 內(nèi)容來自轉(zhuǎn)載請(qǐng)標(biāo)明出處.

  本文關(guān)鍵詞：游客對(duì)博物館解說員解說服務(wù)滿意度研究，，由筆耕文化傳播整理發(fā)布。