本文關(guān)鍵詞：游客對(duì)博物館解說(shuō)員解說(shuō)服務(wù)滿意度研究，由筆耕文化傳播整理發(fā)布。

浙江人學(xué)碩十學(xué)位論文 游客對(duì)博物館解說(shuō)員解說(shuō)服務(wù)滿意度研究 Abstract Withthefactthatculturaltourism museum1Snot the developslastly,modem only of alsoarestlieuwherevisitorscanlearn while knowledge，but palace something fun．Docentsare in musuemswith are having importantcommunicating for and themissionand ofthe responsiblepropagatingrealizing purpose thevisitorswith travel high offering qualityexperience． Basedonthesatisfaction articlestudiesthevisitors’travelin theory,this the theeffectsof museum，analyzes service．By docents’interpretive and of serviceinmuseum reviewingtheory practiceinterpretive on factorsthatinfluence to emphasizessummarizing service．After andfield inChinaNationalSilk interpretive expertconsulting survey Factor todealwith uses datas．Theresultshowsthatvisitors Museum，it Analysis pay attentionto skill，service and arethree interpretive attitude，contentsexpression，there 24comemsintotal． including components ofsubitemsatisfactionandtotal ThroughLogisticRegeressionAnalyses，relationship satisfactionare andlawsof formulated．Meanwhile，characteristics are discussed Statistics，Correlate T usingDescriptive SO to ANOVA，and Test，One-Way estimate serviceinChinaNationalSilkMuseum．Theresult docents’interpretive showsthat takemuch visitors onthedocents’service seriously attitude，and shouldbemore while howtodealwithdifferent patientinterpreting，know moreattentiontothe effectof thattoincrease pay study visitors，，SO satisfaction and the ofmuseumtourism． improvequality words：museum satisfaction Key tourism；interpretiveservice； 浙江大學(xué)碩士學(xué)位論文 游客對(duì)博物館解說(shuō)員解說(shuō)服務(wù)滿意度研究 圖目錄 圖1．1本文研究流程圖……………………………………………………………．8 2 圖2．1博物館功能圖………………………………………………………

  本文關(guān)鍵詞：游客對(duì)博物館解說(shuō)員解說(shuō)服務(wù)滿意度研究，由筆耕文化傳播整理發(fā)布。