本文關(guān)鍵詞： 旅游 旅游供應(yīng)鏈 CPFR 協(xié)同 景區(qū)　出處：《燕山大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游業(yè)作為21世紀(jì)最具發(fā)展活力和潛力的行業(yè)之一，，在其飛速發(fā)展的過程中也伴隨著一系列問題的出現(xiàn)：旅游企業(yè)的服務(wù)接待能力與旅游者的旅游需求嚴(yán)重不匹配，特別是在旅游旺季，景區(qū)人流異常擁擠，各旅游接待企業(yè)均出現(xiàn)供不應(yīng)求的現(xiàn)象，旅游者的滿意度也普遍不高。供應(yīng)鏈協(xié)同作為一種先進(jìn)的管理模式，強(qiáng)調(diào)通過成員間的合作實(shí)現(xiàn)信息共享和運(yùn)作協(xié)同。本文試圖從供應(yīng)鏈協(xié)同的視角研究旅游業(yè)的服務(wù)運(yùn)作問題，將CPFR(Collaborative Planning, Forecasting and Replenishment)即協(xié)同計(jì)劃、預(yù)測(cè)與補(bǔ)給模型創(chuàng)新的應(yīng)用于以景區(qū)為核心的旅游供應(yīng)鏈模式的運(yùn)作過程，為旅游業(yè)走向健康、有序的發(fā)展道路提供了新的思路。 首先，本文在回顧供應(yīng)鏈相關(guān)概念與特點(diǎn)的基礎(chǔ)上，對(duì)供應(yīng)鏈的主要管理模式進(jìn)行了逐一比較，分析CPFR模型成功運(yùn)作的關(guān)鍵因素，同時(shí)對(duì)旅游供應(yīng)鏈概念的界定和特點(diǎn)進(jìn)行了統(tǒng)一梳理。 其次，在對(duì)傳統(tǒng)以旅行社為核心的旅游供應(yīng)鏈結(jié)構(gòu)現(xiàn)狀進(jìn)行剖析的基礎(chǔ)上，總結(jié)出傳統(tǒng)旅游供應(yīng)鏈存在的問題，并對(duì)以景區(qū)作為旅游供應(yīng)鏈核心企業(yè)的必要性和可行性進(jìn)行了理論分析。 再次，提出以旅游者滿意為中心、以景區(qū)為核心企業(yè)的旅游供應(yīng)鏈新模式，并運(yùn)用CPFR模型對(duì)其運(yùn)作模式進(jìn)行創(chuàng)新性架構(gòu)，構(gòu)建出基于CPFR的旅游供應(yīng)鏈協(xié)同模式。運(yùn)用博弈論對(duì)協(xié)同機(jī)制的建立進(jìn)行定量與定性分析，并從協(xié)同計(jì)劃、預(yù)測(cè)與調(diào)節(jié)供需平衡三方面闡述協(xié)同模式的運(yùn)作重點(diǎn)，力求實(shí)現(xiàn)旅游服務(wù)接待能力和需求的最優(yōu)匹配，最大限度地降低旅游供應(yīng)鏈的不確定性，提高旅游者的滿意度。 最后，為保障旅游供應(yīng)鏈協(xié)同模式的良好運(yùn)作，分別從政府監(jiān)管、旅游行業(yè)組織的協(xié)調(diào)、建立景區(qū)自律公約、節(jié)點(diǎn)企業(yè)深化合作機(jī)制等幾個(gè)方面提出了相應(yīng)的保障措施，為實(shí)現(xiàn)基于CPFR的旅游供應(yīng)鏈協(xié)同模式的良好運(yùn)作提供了有力保證。
[Abstract]:In 21th century, tourism, as one of the most dynamic and potential industries, has been accompanied by a series of problems in the process of its rapid development: the service reception capacity of tourism enterprises and the tourism needs of tourists are seriously mismatched. Especially in the peak tourism season, the scenic spots are extremely crowded, the tourist reception enterprises are in short supply, and the satisfaction of tourists is generally not high. Supply chain coordination is an advanced management mode. This paper attempts to study the service operation of tourism industry from the perspective of supply chain collaboration, and the CPFR(Collaborative planning (Forecasting and replenishment) is called collaborative planning. The innovation of forecasting and supply model is applied to the operation process of tourism supply chain mode with scenic spot as the core, which provides a new way for the tourism industry to develop healthily and orderly. Firstly, on the basis of reviewing the related concepts and characteristics of supply chain, this paper compares the main management modes of supply chain one by one, and analyzes the key factors of successful operation of CPFR model. At the same time, the definition and characteristics of tourism supply chain are unified. Secondly, on the basis of analyzing the present situation of the traditional tourism supply chain with travel agency as the core, the paper summarizes the problems existing in the traditional tourism supply chain. The necessity and feasibility of taking scenic spot as the core enterprise of tourism supply chain are analyzed theoretically. Thirdly, the paper puts forward a new model of tourism supply chain with tourist satisfaction as the center and scenic spot as the core enterprise, and uses the CPFR model to carry on the innovative structure to its operation mode. This paper constructs a cooperative model of tourism supply chain based on CPFR, analyzes quantitatively and qualitatively on the establishment of cooperative mechanism by using game theory, and expounds the key points of operation of cooperative mode from three aspects: coordination planning, forecasting and regulating the balance of supply and demand. The author tries to achieve the optimal matching between the reception capacity and the demand of tourism service, reduce the uncertainty of tourism supply chain to the maximum extent, and improve the satisfaction of tourists. Finally, in order to ensure the good operation of tourism supply chain cooperation mode, the corresponding safeguard measures are put forward from several aspects, such as government supervision, coordination of tourism industry organizations, establishment of scenic spot self-discipline convention, deepening cooperation mechanism of node enterprises, etc. It provides a strong guarantee for the cooperation mode of tourism supply chain based on CPFR.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F590

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