本文關(guān)鍵詞：需求轉(zhuǎn)型時期江西休閑旅游發(fā)展策略研究　出處：《南昌大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 休閑旅游 旅游資源 ASEB分析法 旅游開發(fā)

【摘要】：休閑旅游這幾年在中國呈現(xiàn)出迅猛的發(fā)展勢態(tài),是當(dāng)前旅游業(yè)的最熱門的方向之一。休閑旅游相較于傳統(tǒng)旅游,更加聚焦游客在整個旅游過程中的體驗(yàn)和旅游感受。休閑旅游一方面成為人們遠(yuǎn)離熟悉環(huán)境、獲得愉悅感受的載體；另一方面由于休閑旅游本身的產(chǎn)品附加值高,有利于改善目的地的自然和人文環(huán)境和基礎(chǔ)設(shè)施條件,對當(dāng)?shù)叵嚓P(guān)產(chǎn)業(yè)有著巨大的連帶提升作用,因此許多地區(qū)近幾年來都在積極發(fā)展休閑旅游業(yè)。江西旅游資源種類十分豐富,休閑旅游資源多種多樣,擁有一批有著較高知名度的休閑旅游景點(diǎn)和旅游項(xiàng)目,有發(fā)展休閑旅游先天資本條件。但目前在發(fā)展過程中出現(xiàn)了一些需要解決的問題。休閑旅游產(chǎn)品之于旅游者,可以滿足旅游者追求個性化的消費(fèi)心理,盡可能提高他們的滿意度,創(chuàng)造高的重游率,又可以促進(jìn)旅游目的地加快基礎(chǔ)設(shè)施的建設(shè),改善當(dāng)?shù)厝司迎h(huán)境,在不需要更多投入的情況下為江西旅游業(yè)的發(fā)展注入新的活力,從而成為江西旅游業(yè)發(fā)展的最佳接續(xù)產(chǎn)品。 本文從休閑及休閑旅游發(fā)展的理論研究入手,在研究和總結(jié)了現(xiàn)階段國內(nèi)外不同學(xué)者對休閑旅游的理論研究的基礎(chǔ)上,引出本文的理論基礎(chǔ),包括休閑基本理論、旅游供需理論及旅游體驗(yàn)理論,并對本文所涉及的休閑休閑旅游產(chǎn)品的概念進(jìn)行了界定。從三個方面對江西休閑旅游業(yè)的發(fā)展現(xiàn)狀進(jìn)行了分析,即江西發(fā)展休閑旅游的宏觀背景,江西休閑旅游資源的類型和分布情況,江西休閑旅游市場發(fā)展現(xiàn)狀,認(rèn)為江西休閑旅游開發(fā)在需求轉(zhuǎn)型過程中存在的主要問題是休閑旅游內(nèi)涵比較單一、休閑旅游產(chǎn)品開發(fā)滯后、軟硬件配套設(shè)施不完善、休閑需求認(rèn)識與需求消費(fèi)不足等,繼而對江西休閑旅游發(fā)展的大方向進(jìn)行了探討,對江西休閑旅游市場與開展休閑旅游的其它地區(qū)間的進(jìn)行博弈分析、休閑旅游經(jīng)營者與消費(fèi)者的進(jìn)行博弈分析,使用ASEB分析法分析了江西休閑旅游產(chǎn)品的開發(fā)前景。文章運(yùn)用產(chǎn)品生命周期理論,構(gòu)建了江西休閑旅游產(chǎn)品開發(fā)體系,將江西休閑旅游產(chǎn)品發(fā)展分為三個層次,并針對各層次產(chǎn)品構(gòu)想了不同的開發(fā)思路。在開發(fā)策略部分,有針對性地提出了江西休閑旅游產(chǎn)品在開發(fā)過程中可以采取的策略。 休閑旅游是現(xiàn)階段旅游發(fā)展的新興力量,也是未來旅游發(fā)展的主導(dǎo)方向之一。本文對江西需求轉(zhuǎn)型時期休閑旅游產(chǎn)品開發(fā)的研究,一定程度會對江西未來旅游產(chǎn)品的開發(fā)和旅游業(yè)的可持續(xù)發(fā)展有積極意義。
[Abstract]:Leisure tourism has been developing rapidly in China in recent years, which is one of the most popular directions in current tourism industry. Compared with traditional tourism, leisure tourism is one of the most popular areas of tourism. On the one hand, leisure tourism has become the carrier for people to be away from the familiar environment and get pleasant feelings. On the other hand, because of the high added value of leisure tourism itself, which is conducive to improve the natural and human environment and infrastructure conditions of the destination, it has a huge joint and several promotion role to the local related industries. Therefore, many areas have been actively developing leisure tourism in recent years. Jiangxi is rich in tourism resources, leisure tourism resources are diverse, have a number of leisure tourism attractions and tourism projects with a high profile. There are inherent capital conditions for the development of leisure tourism. However, some problems need to be solved in the process of development. Leisure tourism products to tourists, can meet the tourists' pursuit of personalized consumer psychology. Increasing their satisfaction as much as possible and creating a high rate of revisiting can also contribute to the acceleration of infrastructure construction and the improvement of the local habitat environment in tourist destinations. Under the condition that no more investment is needed, the development of Jiangxi tourism will be injected with new vitality, thus becoming the best successive product of Jiangxi tourism development. This paper starts with the theoretical research of leisure and leisure tourism, and on the basis of studying and summing up the theoretical research of leisure tourism by different scholars at home and abroad at present, leads to the theoretical basis of this paper. Including the basic theory of leisure, tourism supply and demand theory and tourism experience theory. And the concept of leisure tourism products involved in this paper is defined. From three aspects of the development of leisure tourism in Jiangxi are analyzed, that is, the macro background of the development of leisure tourism in Jiangxi. The types and distribution of the leisure tourism resources in Jiangxi Province, the current situation of the development of Jiangxi leisure tourism market, think that the main problem in Jiangxi leisure tourism development in the process of demand transformation is that the connotation of leisure tourism is relatively simple. Leisure tourism product development lags behind, hardware and software facilities are not perfect, leisure demand awareness and demand consumption is insufficient, and then the development direction of Jiangxi leisure tourism is discussed. Game analysis is carried out between Jiangxi leisure tourism market and other regions where leisure tourism is carried out, and game analysis is carried out between leisure tourism operators and consumers. The development prospect of Jiangxi leisure tourism products is analyzed by using ASEB analysis method, and the development system of Jiangxi leisure tourism products is constructed by using product life cycle theory. The development of Jiangxi leisure tourism products is divided into three levels, and for each level of product development ideas. In the development strategy part. The strategies that can be adopted in the process of development of Jiangxi leisure tourism products are put forward. Leisure tourism is a new force in tourism development at the present stage, and also one of the leading directions of tourism development in the future. This paper studies the development of leisure tourism products during the transition period of Jiangxi demand. To some extent, it will have positive significance for the future development of Jiangxi tourism products and the sustainable development of tourism.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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