本文關(guān)鍵詞：古村落旅游經(jīng)營(yíng)戶組織承諾對(duì)旅游組織有效性的影響研究　出處：《浙江大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：作為我國(guó)鄉(xiāng)村旅游的重要類(lèi)型之一,古村落旅游近年來(lái)發(fā)展迅速。常見(jiàn)的古村落旅游開(kāi)發(fā)模式中存在的問(wèn)題使得越來(lái)越多的學(xué)者意識(shí)到古村落旅游可持續(xù)發(fā)展的重要性。建立一個(gè)有效的旅游組織被認(rèn)為是維系村莊旅游可持續(xù)性的重要措施,而怎樣才算是一個(gè)有效的旅游組織,又受到什么因素影響,這些都是學(xué)者們關(guān)注的焦點(diǎn)。正是在這一背景下,本文開(kāi)展了相關(guān)研究。 本文系統(tǒng)探討了古村落旅游經(jīng)營(yíng)戶的組織承諾和旅游組織有效性之間的關(guān)系。首先,對(duì)古村落旅游、組織理論、組織承諾和組織有效性等理論分別加以文獻(xiàn)綜述,闡明研究變量之間的關(guān)系；在此基礎(chǔ)上,提出了本文的研究假設(shè)和研究模型,并據(jù)此設(shè)計(jì)了調(diào)研問(wèn)卷,開(kāi)展預(yù)調(diào)研,對(duì)問(wèn)卷進(jìn)行前測(cè),及時(shí)回收、整理問(wèn)卷,通過(guò)因子分析修正了研究模型和相關(guān)的研究假設(shè)。通過(guò)SPSS18.0軟件的數(shù)據(jù)分析,對(duì)研究模型和假設(shè)進(jìn)行了驗(yàn)證,以單因素方差分析和獨(dú)立樣本T檢驗(yàn)的方式驗(yàn)證旅游經(jīng)營(yíng)戶的個(gè)體屬性對(duì)變量的影響。最后,概括研究結(jié)論,分析古村落旅游經(jīng)營(yíng)戶組織承諾對(duì)古村落旅游組織有效性的作用機(jī)制和實(shí)踐啟示,進(jìn)而提出了研究的局限與展望。 本文研究結(jié)果基本驗(yàn)證了研究構(gòu)思和相關(guān)假設(shè),主要結(jié)論如下：(1)古村落旅游地旅游經(jīng)營(yíng)戶的組織承諾包括三個(gè)維度：情感承諾、繼續(xù)承諾和規(guī)范承諾；(2)古村落旅游組織有效性可以劃分為旅游發(fā)展有效性和社區(qū)服務(wù)有效性兩個(gè)維度；(3)旅游經(jīng)營(yíng)戶的情感承諾和規(guī)范承諾對(duì)旅游組織有效性兩個(gè)維度均有顯著的正向影響,繼續(xù)承諾則對(duì)組織有效性表現(xiàn)出顯著的負(fù)向影響；(4)不同經(jīng)營(yíng)模式下,旅游經(jīng)營(yíng)戶的情感承諾維度和旅游組織發(fā)展有效性維度存在著顯著差異；(5)不同年齡和受教育程度的旅游經(jīng)營(yíng)戶,其組織承諾存在顯著差異；
[Abstract]:As an important type of rural tourism in China. Ancient village tourism has developed rapidly in recent years. The common problems in the ancient village tourism development model make more and more scholars realize the importance of sustainable development of ancient village tourism. It is considered to be an important measure to maintain the sustainability of village tourism. However, how to be an effective tourism organization and what factors affect it are the focus of scholars' attention. It is under this background that this paper has carried out relevant research. This paper systematically discusses the relationship between the organizational commitment and the effectiveness of the ancient village tourism operators. First of all, to the ancient village tourism, the organization theory. The theories of organizational commitment and organizational effectiveness are reviewed to clarify the relationship between variables. On this basis, this paper proposed the research assumptions and research model, and based on the design of a survey questionnaire, pre-survey, questionnaire pre-test, timely recovery, sorting out the questionnaire. The research model and related research hypotheses are revised by factor analysis, and the research model and hypothesis are verified by the data analysis of SPSS18.0 software. Univariate ANOVA and independent sample T-test are used to verify the impact of individual attributes of tourism operators on the variables. Finally, the conclusion of the study is summarized. This paper analyzes the mechanism and practical enlightenment of the commitment of the ancient village tourism operators to the effectiveness of the ancient village tourism organization, and then puts forward the limitations and prospects of the research. The main conclusions are as follows: (1) the organizational commitment of tourism operators in ancient villages includes three dimensions: emotional commitment, continuing commitment and normative commitment; 2) the validity of ancient village tourism organization can be divided into two dimensions: the efficiency of tourism development and the effectiveness of community service; 3) the emotional commitment and normative commitment of tourism operators have a significant positive impact on the effectiveness of tourism organizations, while continuing commitments have a significant negative impact on organizational effectiveness; (4) there are significant differences between the dimensions of emotional commitment of tourism operators and the development effectiveness of tourism organizations under different business models; (5) there are significant differences in organizational commitment among tourism operators of different ages and educational levels;
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

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本文編號(hào)：1393967