【摘要】：隨著現(xiàn)代社會經(jīng)濟(jì)的高速發(fā)展,信用銷售逐漸成為市場經(jīng)濟(jì)的主流銷售模式,并在市場交易中占有很大的比重。然而我國賒銷體系目前還不健全,信用缺失尤其是以企業(yè)為主體的信用缺失問題充斥著各個行業(yè),很多企業(yè)應(yīng)收賬款所占銷售總額的比例高居不下,且缺乏有效的風(fēng)險識別及預(yù)防機(jī)制。本論文選取了視威科技有限公司為研究對象,通過分析其成長過程中賒銷及應(yīng)收賬款管理方面的原因與風(fēng)險,旨在探討出符合該公司經(jīng)營發(fā)展戰(zhàn)略的信用管理體系與方法,促使企業(yè)穩(wěn)健發(fā)展。 視威科技公司是一家已在安防行業(yè)內(nèi)處于穩(wěn)定經(jīng)營狀態(tài)的民營企業(yè),集研發(fā)、生產(chǎn)、銷售于一體的安防設(shè)備生產(chǎn)銷售商、系統(tǒng)解決方案供應(yīng)商。十年經(jīng)營奠定了其行業(yè)地位,但歷史競爭中利用賒銷銷售策略所產(chǎn)生的應(yīng)收賬款、呆壞賬正逐步攀升,公司管理層已意識到此問題的嚴(yán)重性,如何及時調(diào)整賒銷策略,并科學(xué)有效地利用信用銷售手段與信用管理方法給企業(yè)帶來更大經(jīng)濟(jì)效益降低企業(yè)經(jīng)營風(fēng)險,已是迫在眉睫,這對公司未來發(fā)展至關(guān)重要。 論文圍繞視威科技公司現(xiàn)行的銷售策略,結(jié)合信用管理理論與方法,以及借鑒國內(nèi)外相關(guān)研究,制定出一整套適合于視威科技公司經(jīng)營特點(diǎn)的全程信用管理方法與具體實(shí)施細(xì)則。研究結(jié)論不僅能促使視威科技公司更穩(wěn)健發(fā)展,還可對國內(nèi)處于相同發(fā)展期的中小民營企業(yè)信用管理發(fā)展起到一定的指導(dǎo)和借鑒作用。
[Abstract]:With the rapid development of modern society and economy, credit sales has gradually become the mainstream marketing mode of market economy and occupies a large proportion in market transactions. However, the credit sales system of our country is not perfect at present. The lack of credit, especially the lack of credit with the enterprise as the main body, is full of various industries, and many enterprises account for a high proportion of the total sales volume. And lack of effective risk identification and prevention mechanism. In this paper, the author chooses Showway Science and Technology Co., Ltd as the research object, through analyzing the reasons and risks of credit sales and accounts receivable management in the process of its growth, the purpose of this paper is to explore the credit management system and methods that accord with the company's management and development strategy. To promote the steady development of enterprises. Visual technology company is a security industry in a stable state of private enterprises, research and development, production, sales of security equipment production vendors, system solution suppliers. Ten years of operation has established its position in the industry, but in the historical competition, the accounts receivable generated by the credit sales strategy are gradually rising. The management of the company has realized the seriousness of this problem and how to adjust the credit sales strategy in time. It is urgent to make use of the means of credit sale and credit management scientifically and effectively to bring more economic benefits and reduce the risk of enterprise management, which is of great importance to the future development of the company. The thesis revolves around the current sales strategy of Visual Tech Company, combines the theory and method of credit management, and draws lessons from relevant research at home and abroad. To formulate a set of full credit management methods and specific implementation rules suitable for the operating characteristics of Showway Science and Technology Company. The conclusion can not only promote the steady development of the company, but also play a guiding and referential role in the development of credit management of small and medium-sized private enterprises in the same development period.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F234

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