【摘要】：正品牌作為企業(yè)重要的無形資源,是企業(yè)產(chǎn)品質(zhì)量和服務(wù)能力的體現(xiàn)。在消費(fèi)者導(dǎo)向時(shí)代,企業(yè)品牌知名度與企業(yè)的經(jīng)濟(jì)價(jià)值和社會(huì)價(jià)值是相互影響的,一般而言,品牌知名度越高,所產(chǎn)生的經(jīng)濟(jì)價(jià)值與社會(huì)價(jià)值也越高。品牌對(duì)會(huì)計(jì)師事務(wù)所同樣重要,好品牌的會(huì)計(jì)師事務(wù)所市場影響力大,服務(wù)能力強(qiáng),生命周期長,更容易獲得客戶信任。所以,加強(qiáng)會(huì)計(jì)師事務(wù)所的品牌建設(shè),具有十分重要的意義。立信會(huì)計(jì)師事務(wù)所由"中國現(xiàn)代會(huì)計(jì)之父"潘序倫先生于
[Abstract]:As an important intangible resource, positive brand is the embodiment of product quality and service ability. In the consumer-oriented era, the economic and social value of the enterprise brand awareness is mutual influence, generally speaking, the higher the brand awareness, the higher the economic and social value. The brand is equally important to the accounting firm. The good brand accounting firm has great market influence, strong service ability, long life cycle, and easy to gain customer trust. Therefore, it is of great significance to strengthen the brand construction of accounting firms. Li Xin accounting firm is composed of Mr. Pan xulun, father of modern accounting in china
【作者單位】： 立信會(huì)計(jì)師事務(wù)所;
【分類號(hào)】：F233

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本文編號(hào)：2125676