本文選題：項(xiàng)目決策管理 + CC項(xiàng)目��； 參考：《山東大學(xué)》2014年碩士論文

【摘要】：“十二五”時(shí)期中國(guó)政府加大了對(duì)農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)發(fā)展的戰(zhàn)略要求,保證糧食產(chǎn)區(qū)的農(nóng)用耕地的高效利用,相關(guān)農(nóng)業(yè)作物的整體產(chǎn)量穩(wěn)中增長(zhǎng),對(duì)經(jīng)濟(jì)作物的種植面積要大力發(fā)展,關(guān)注農(nóng)民收入的大幅增長(zhǎng),加速新時(shí)期社會(huì)主義新農(nóng)村的建設(shè)步伐,按計(jì)劃完成對(duì)現(xiàn)現(xiàn)代化農(nóng)業(yè)的發(fā)展目標(biāo),最終實(shí)現(xiàn)城鄉(xiāng)統(tǒng)籌協(xié)調(diào)發(fā)展的發(fā)展戰(zhàn)略,快速推進(jìn)中國(guó)城鎮(zhèn)化進(jìn)程。自古以來(lái),中國(guó)就是一個(gè)農(nóng)業(yè)大國(guó),新時(shí)期對(duì)我們的農(nóng)業(yè)發(fā)展突出新的要求,加快農(nóng)業(yè)整體經(jīng)濟(jì)的快速穩(wěn)健發(fā)展的戰(zhàn)略要求必然帶動(dòng)農(nóng)用化學(xué)品產(chǎn)業(yè)的迅速發(fā)展,特別是農(nóng)藥產(chǎn)品在農(nóng)業(yè)生產(chǎn)中扮演著十分重要的作用。 作為我國(guó)三嗪類農(nóng)藥除草劑生產(chǎn)企業(yè)重要的原材料生產(chǎn)企業(yè)(EDSY公司)也駛?cè)肓丝焖侔l(fā)展的快車道。EDSY公司經(jīng)過(guò)二十年的發(fā)展,已經(jīng)成為我國(guó)三嗪類農(nóng)藥原材料的主要供應(yīng)商,其主導(dǎo)產(chǎn)品CC已經(jīng)成為亞洲以及全球市場(chǎng)的領(lǐng)導(dǎo)者,如何保持行業(yè)市場(chǎng)的領(lǐng)導(dǎo)者地位是EDSY公司未來(lái)發(fā)展的方向和任務(wù)。由于受地理位置的限制,EDSY公司必須走出去,尋找更靠近客戶市場(chǎng)的地方,能解決原材料長(zhǎng)期穩(wěn)定供應(yīng)難題的地方建立新生產(chǎn)基地,如何選擇新的投資項(xiàng)目是EDSY公司所要解決的問(wèn)題。 企業(yè)如何有效地認(rèn)準(zhǔn)市場(chǎng)的需求動(dòng)向,把準(zhǔn)時(shí)機(jī)地把產(chǎn)品推向市場(chǎng),如何在擴(kuò)大產(chǎn)品的生產(chǎn)能力,如何選定合適的產(chǎn)品生產(chǎn)地址,不斷增強(qiáng)企業(yè)核心能力是企業(yè)長(zhǎng)遠(yuǎn)發(fā)展的源動(dòng)力。企業(yè)發(fā)展所必需的項(xiàng)目投資的正確決策和執(zhí)行是的企業(yè)穩(wěn)步健康發(fā)展的至關(guān)重要,對(duì)企業(yè)的管理者來(lái)說(shuō),如何在投資項(xiàng)目的決策階段運(yùn)用項(xiàng)目管理的理論知識(shí)和方法做出正確的論證和決策是值得深思熟慮的問(wèn)題。科學(xué)的項(xiàng)目管理正在發(fā)展成為一門(mén)新興的學(xué)科與專業(yè)化的管理方法,對(duì)項(xiàng)目管理的認(rèn)識(shí)程度正在逐步提高,同時(shí)其優(yōu)勢(shì)也被廣大的項(xiàng)目管理團(tuán)隊(duì)所認(rèn)可,尤其在投資項(xiàng)目的可行性研究階段,如何有效地運(yùn)用項(xiàng)目管理決策理論對(duì)項(xiàng)目的可行性進(jìn)行分析并得出科學(xué)的結(jié)論是項(xiàng)目的成功地關(guān)鍵。 本論文以分析EDSY公司CC投資項(xiàng)目的可行性研究作為基礎(chǔ),并結(jié)合當(dāng)前企業(yè)所在行業(yè)目前的發(fā)展現(xiàn)狀和潛在機(jī)遇,將現(xiàn)代項(xiàng)目管理理論方法運(yùn)用到企業(yè)項(xiàng)目投資決策管理中,來(lái)更好地解決企業(yè)項(xiàng)目投資決策管理所面臨的實(shí)際問(wèn)題。根據(jù)項(xiàng)目管理生命周期理論,可以把項(xiàng)目管理分為幾個(gè)獨(dú)立的階段,其中項(xiàng)目的可行性研究決策階段是對(duì)整個(gè)項(xiàng)目的影響是最大的階段,所以如何做好項(xiàng)目的可行性研究和項(xiàng)目決策是所有項(xiàng)目投資者和業(yè)主所關(guān)心的問(wèn)題。 本論文通過(guò)對(duì)項(xiàng)目管理生命周期理論和項(xiàng)目決策管理理論的研究,大量查找國(guó)內(nèi)外同類項(xiàng)目的項(xiàng)目可行性研究和決策評(píng)估方法及實(shí)際案例,解決EDSY公司為了企業(yè)長(zhǎng)遠(yuǎn)發(fā)展而提出的CC項(xiàng)目所面臨的項(xiàng)目可行性決策問(wèn)題。詳細(xì)地論證了CC項(xiàng)目的產(chǎn)品技術(shù)方案、選址方案的可行性,并對(duì)CC項(xiàng)目的財(cái)務(wù)可行性,公司整體效益,社會(huì)效益進(jìn)行了分析,同時(shí)也對(duì)不確定性風(fēng)險(xiǎn)進(jìn)行了評(píng)估,最終得出CC項(xiàng)目是否可行的結(jié)論,供公司管理層決定。 本論文將項(xiàng)目管理和項(xiàng)目決策理論運(yùn)用到企業(yè)投資項(xiàng)目的可行性研究的具體實(shí)施過(guò)程之中,著重提升了企業(yè)在發(fā)展過(guò)程的項(xiàng)目決策管理的科學(xué)性與規(guī)范性,也為企業(yè)的未來(lái)項(xiàng)目投資的可行性研究積累經(jīng)驗(yàn)。
[Abstract]:During the 12th Five - Year Plan period , the Chinese government increased the strategic demand for agricultural and rural economic development , guaranteed the high - efficiency utilization of agricultural land in the grain production area , increased the overall yield of relevant agricultural crops , promoted the development goal of the new socialist countryside in the new period , and finally realized the development strategy of coordinated development of the rural and rural areas . The strategy of accelerating the rapid and steady development of the whole economy of agriculture must drive the rapid development of the agricultural chemicals industry , especially the role of pesticide products in agricultural production .

EDSY has become the leading supplier of triazine pesticide raw materials in our country , and its leading product CC has become the leader of our country ' s triazine pesticide raw materials . The leading product CC has become the leader in Asia and the global market . How to keep the leader of the industry market is the direction and task of EDSY ' s future development . As a result of the geographic location , EDSY must go out to find a place closer to the customer market and solve the problem of long - term stable supply of raw materials . How to choose a new investment project is the problem to be solved by EDSY .

How to effectively recognize the demand of the market , to push the product to the market , how to select the appropriate production address of the product , and to continuously enhance the core ability of the enterprise is the source power of the long - term development of the enterprise . The correct decision and decision of the project investment necessary for the development of the enterprise is the source power of the long - term development of the enterprise . The scientific project management is developing into a new discipline and professional management method .

Based on the feasibility study of the CC investment project of EDSY Company , and combining the current development situation and potential opportunity of the current enterprise , this paper applies the modern project management theory method to the enterprise project investment decision - making management to better solve the practical problems faced by the enterprise project investment decision - making management . According to the project management life cycle theory , the project management can be divided into several independent stages . The feasibility study and project decision - making of the project is the concern of all project investors and owners .

Based on the research of project management lifecycle theory and project decision - making management theory , this paper finds out the feasibility of project feasibility study and decision - making evaluation method and practical case of the same kind of projects at home and abroad , and solves the project feasibility decision - making problem of the CC project proposed by EDSY for the long - term development of the enterprise . The feasibility of CC project is discussed in detail . The financial viability of CC project , the overall benefit and social benefit of the company are analyzed , meanwhile , the uncertainty risk is evaluated . Finally , it is concluded that CC project is feasible and can be decided by the management of the company .

This paper focuses on the implementation of project management and project decision theory to the feasibility study of enterprise investment project , and focuses on improving the scientific nature and standardization of the project decision - making management in the development process , and also accumulating experience for the feasibility study of the future project investment of the enterprise .
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F406.7;F426.72

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本文編號(hào)：2105357