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偉星房產(chǎn)“青山湖畔”項目成本管理的研究

發(fā)布時間:2018-06-18 21:40

  本文選題:青山湖畔 + 成本管理 ; 參考:《西南交通大學(xué)》2013年碩士論文


【摘要】:成本管理課題的研究一直以來備受關(guān)注,尤其對于房地產(chǎn)開發(fā)項目更是至關(guān)重要。隨著我國社會和經(jīng)濟(jì)的快速發(fā)展,國家對于房地產(chǎn)成本調(diào)控與管理等一系列問題把關(guān)更為嚴(yán)格,管理房地產(chǎn)開發(fā)成本和做好過程控制成為目前眾多房地產(chǎn)企業(yè)特別是大型國有企業(yè)亟需解決的問題。在房地產(chǎn)行業(yè)市場競爭愈發(fā)激烈的情況下,如何促使房地產(chǎn)開發(fā)企業(yè)的利潤和效益能在當(dāng)前的大環(huán)境下也能實(shí)現(xiàn)穩(wěn)步增長,就必須嚴(yán)格做好房地產(chǎn)行業(yè)的成本管理和控制,促使房地產(chǎn)朝著更加健康的方向發(fā)展。 本文是以偉星房地產(chǎn)的投資項目“青山湖畔”為研究案例,首先闡述了房地產(chǎn)開發(fā)項目成本管理研究的選題背景和意義,并對國內(nèi)外的學(xué)者專家的研究進(jìn)行了分析和總結(jié),提出了研究的思路、方式和內(nèi)容。其次,介紹了偉星房地產(chǎn)公司的簡介以及投資項目概況。再次,針對“青山湖畔”項目在實(shí)施過程中成本管理方面存在的問題,研究了房地產(chǎn)項目全過程應(yīng)進(jìn)行的科學(xué)的管理手段。結(jié)合該公司開發(fā)項目的整個工作流程,運(yùn)用科學(xué)的手段,不僅落實(shí)項目決策、設(shè)計、招投標(biāo)的科學(xué)方法,同時,對施工和營銷的環(huán)節(jié)也進(jìn)行了研究,提出了控制房地產(chǎn)開發(fā)項目的有效措施和方法。最后,提出了如何加強(qiáng)和完善偉星房地產(chǎn)投資項目的成本管理的幾點(diǎn)建議:加強(qiáng)管理人員成本控制意識;加大項目成本管理工作監(jiān)控力度;采取適當(dāng)有效的獎懲措施;對技術(shù)和材料進(jìn)行嚴(yán)格選擇和控制;建立標(biāo)準(zhǔn)化,信息化的項目成本控制系統(tǒng)。 希望通過本文對房地產(chǎn)開發(fā)過程中成本方面的分析研究,總結(jié)出一些有效決策與方法來應(yīng)對當(dāng)前我國房地產(chǎn)行業(yè)開發(fā)大環(huán)境中普遍存在的成本管理與控制存在的問題。
[Abstract]:The research of cost management has been paid close attention to, especially to the real estate development project. With the rapid development of our country's society and economy, the state is more strict on a series of issues, such as real estate cost control and management. Management of real estate development cost and process control have become the problems that many real estate enterprises, especially large state-owned enterprises, need to solve. Under the increasingly fierce market competition in the real estate industry, how to promote the profits and benefits of the real estate development enterprises can also achieve steady growth in the current environment, we must strictly do the real estate industry cost management and control. Promote the development of real estate towards a more healthy direction. This paper takes the investment project "Castle Peak Lake" of Weixing Real Estate as a case study, firstly expounds the background and significance of the research on cost management of real estate development project, and analyzes and summarizes the research of scholars and experts at home and abroad. The ideas, methods and contents of the research are put forward. Secondly, the introduction of Wei Xing real estate company and investment project overview. Thirdly, in view of the problems of cost management in the implementation of "Qingshan Lake" project, this paper studies the scientific management means of the whole process of the real estate project. Combined with the whole work flow of the company's development project, not only the scientific methods of project decision, design and bidding are carried out by scientific means, but also the construction and marketing links are studied. The effective measures and methods of controlling the real estate development project are put forward. Finally, some suggestions on how to strengthen and perfect the cost management of Weixing Real Estate Investment Project are put forward: strengthening the cost control consciousness of managers, strengthening the monitoring of project cost management, taking appropriate and effective measures of reward and punishment; Strict selection and control of technology and materials, establishment of standardized, information-based project cost control system. It is hoped that through the analysis and study of the cost in the process of real estate development, some effective decisions and methods can be concluded to deal with the existing problems of cost management and control in the general environment of real estate development in our country.
【學(xué)位授予單位】:西南交通大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F299.233.4;F285

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