本文選題：汽車經(jīng)銷商 + 融資策略��； 參考：《西北大學(xué)》2014年碩士論文

【摘要】：我國的經(jīng)濟在改革開放后得到了長足的發(fā)展,隨著不斷升級的消費結(jié)構(gòu)和日益提高的國民購買力,我國的汽車市場已經(jīng)成長為世界上最有潛力和最有吸引力的市場。從2009年開始,中國己經(jīng)連續(xù)實現(xiàn)新車銷售世界第一,國內(nèi)龐大的汽車銷售市場,使得國內(nèi)外的汽車生產(chǎn)廠家對我國汽車市場的關(guān)注和投入在不斷的提高。與之而來的,就是市場競爭在不斷加劇。消費者可選擇的范圍擴大了,消費者的態(tài)度也越來越理性,因此各個汽車品牌針對目前的市場,大都采取了降價等方式侵占市場份額。致使新車的售價和毛利率都出現(xiàn)了下滑的趨勢。而作為資金密集型行業(yè)的汽車流通行業(yè),汽車經(jīng)銷商從建設(shè)新店起就需要投入大量的資金,大量的整車庫存和零配件的庫存也是沉淀資金的一個重要部分,與此同時,還需要流動資金來應(yīng)對平時的營運。目前來說,國內(nèi)汽車經(jīng)銷商一般都是自有資金比較少,主要通過銀行借款等方式來進行負債經(jīng)營。在這個時候,如何定制適合自己的,并行之有效的融資策略已經(jīng)成為擺在經(jīng)銷商面前的一個重要課題。 本文針對GF公司,這一單個汽車經(jīng)銷商進行調(diào)查和研究,再根據(jù)一系列相關(guān)國內(nèi)外文獻研究,對GF公司的融資現(xiàn)狀進行分析。首先,由于汽車經(jīng)銷商行業(yè)是高資金占有行業(yè),使大部分像GF公司這樣的汽車經(jīng)銷商的營運資金均以融資方式獲得,特別是從銀行渠道融資獲得。因此,適合GF公司并能行之有效的融資策略就成了經(jīng)營管理上勝出的一個重要指標。但是,目前國內(nèi)的汽車經(jīng)銷商,包括GF公司,都只是關(guān)注新車銷售和售后服務(wù)所帶來的直接受益和如何更多的籌措資金,對融資策略的制定和管理沒有深刻的認識,基本不去進行融資策略的研究和制定,更沒能系統(tǒng)的在整個業(yè)務(wù)流程中進行分析整合。因而經(jīng)常有經(jīng)銷商出現(xiàn)資金短缺、周轉(zhuǎn)困難等問題,甚至有的經(jīng)銷商由于融資不當出現(xiàn)資金鏈斷裂,導(dǎo)致公司破產(chǎn)。因此,本文從GF公司出發(fā),用SWOT分析法分析,得出適合GF公司的融資策略,進而探討出適合某一類型汽車經(jīng)銷商的,能夠制定出適合這一類經(jīng)銷商發(fā)展的融資策略的方法,以促進整個汽車流通行業(yè)的可持續(xù)發(fā)展。而GF公司這樣的汽車經(jīng)銷商作為汽車產(chǎn)業(yè)鏈中的零售窗口,在整個產(chǎn)業(yè)鏈中起著承上啟下的關(guān)鍵作用,需要在防范經(jīng)營風險的前提下,進行企業(yè)經(jīng)營狀況的深入分析,根據(jù)自身的資源和運營現(xiàn)狀,制定出合理的融資策略,科學(xué)的安排資產(chǎn)負債率,選擇資金成本相對較低的籌融資渠道,加快資金周轉(zhuǎn)速度,保持較高的穩(wěn)定的利潤率,才能在市場中處于優(yōu)勢地位。
[Abstract]:The economy of our country has developed rapidly after the reform and opening up. With the increasing consumption structure and the increasing purchasing power of the people, the automobile market of our country has grown into the most potential and attractive market in the world. Since 2009, China has continuously realized the first new car sales in the world, and the huge domestic auto sales market, which makes the domestic and foreign automobile manufacturers pay more attention and investment to our automobile market. What comes with it, is the market competition is continuously intensifying. The range of choices for consumers has been expanded and consumers' attitudes are becoming more and more rational. Therefore, for the current market, most of the automobile brands have taken measures such as price reduction to encroach on market share. As a result, new car prices and gross profit margins have declined. As a capital-intensive automobile circulation industry, car dealers need to invest a lot of money from the beginning of the construction of new stores. A large amount of vehicle inventory and spare parts inventory is also an important part of the precipitation of funds, at the same time, Liquidity is also needed to cope with normal operations. At present, domestic auto dealers generally have less own funds, mainly through bank loans and other ways to debt management. At this time, how to customize their own, and effective financing strategy has become an important issue in front of dealers. This paper investigates and studies GF Company, a single automobile dealer, and then analyzes the financing status of GF Company according to a series of domestic and foreign literature. First, because the auto dealer industry is a high-capitalization industry, most auto dealers like GF obtain working capital through financing, especially from banks. Therefore, a suitable and effective financing strategy for GF has become an important indicator of success in management. However, at present, domestic auto dealers, including GF Company, are only concerned about the direct benefits of new car sales and after-sales service and how to raise more funds. They do not have a profound understanding of the formulation and management of financing strategies. Basically do not carry on the financing strategy research and the formulation, does not have the system in the entire business process carries on the analysis integration. As a result, some dealers often have problems such as shortage of funds, difficulty in turnover, and even some dealers break the chain of funds due to improper financing, which leads to the bankruptcy of the company. Therefore, based on GF Company and SWOT analysis method, the financing strategy suitable for GF Company is obtained, and the method of financing strategy suitable for the development of this kind of dealer is discussed, which is suitable for a certain type of automobile dealer. In order to promote the whole automobile circulation industry sustainable development. As the retail window in the automobile industry chain, the automobile dealers such as GF Company play a key role in the whole industry chain, so we need to carry out the in-depth analysis of the enterprise management situation on the premise of guarding against the operating risks. According to its own resources and operation status, it makes reasonable financing strategy, scientifically arranges the ratio of assets and liabilities, selects the financing channel with relatively low capital cost, speeds up the speed of capital turnover, and maintains a high and stable profit margin. In order to be in a dominant position in the market.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.471;F406.7

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