【摘要】：新古典經(jīng)濟(jì)學(xué)將經(jīng)濟(jì)活動(dòng)的最基本單元——人假定為一個(gè)理性經(jīng)濟(jì)人,將人的欲望作為一個(gè)給定條件來處理,因而在此基礎(chǔ)上發(fā)展起來的消費(fèi)理論無法解釋充滿不確定性的現(xiàn)實(shí)經(jīng)濟(jì)世界。本文在現(xiàn)代流通關(guān)于人的欲望的理解基礎(chǔ)上,闡釋了作為文化現(xiàn)象的消費(fèi)新概念,并探討了在流通過程中商家實(shí)施文化戰(zhàn)略的問題。
[Abstract]:Neo-classical economics assumes the most basic unit of economic activity, that is, human beings as a rational economic person, and treats human desires as a given condition. Therefore, the consumption theory developed on this basis cannot explain the uncertain real economic world. Based on the understanding of human desire in modern circulation, this paper expounds the new concept of consumption as a cultural phenomenon, and probes into the problem of implementing cultural strategy in the process of circulation.
【作者單位】： 中國人民大學(xué)商學(xué)院;淮海工學(xué)院;
【基金】：國家社科基金重點(diǎn)項(xiàng)目(11AJY001) 江蘇省高�！扒嗨{(lán)工程”資助項(xiàng)目
【分類號】：F014.5
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本文編號：2281702