本文選題：生態(tài)文明　切入點：使用價值的異化　出處：《湖南大學(xué)》2011年碩士論文

【摘要】：根據(jù)鮑德里亞的經(jīng)濟哲學(xué)理論,商品的使用價值可分為實用價值和符號價值兩類,論文分別對二者的內(nèi)涵進行了分析,同時對二者的聯(lián)系與區(qū)別也做了詳細的論述。在此基礎(chǔ)上指出,由于商品的逐利性,使得商品的使用價值發(fā)生了異化,具體表現(xiàn)在：商品的逐利性在商品的符號價值中植入了炫耀性消費文化,通過商品包裝、品牌符號和大眾傳媒,在商品中形成炫耀性因素,使得商品的符號價值變?yōu)楸碚魃鐣匚坏闹饕笳�。同時又通過商場豐盛的商品陳列方式和具有節(jié)慶氣氛的購物環(huán)境,表明這種能表征社會地位的符號價值是可以接近無限復(fù)制的,似乎是取之不盡,用之不竭的,而且是時常更新的,從而進一步刺激了消費者的占有欲望和攀比心理。此時的消費者已不能簡單地通過一種或幾種有限的符號價值來表征自己的社會地位,消費者只有通過奢侈的、甚至是刻意浪費的炫耀性消費方式,才足以真正彰顯自己的社會地位。人的存在方式也相應(yīng)發(fā)生了異化,人們必須通過不斷的外向性占有才能確證自身的存在價值。商品已不僅僅是生存和發(fā)展的手段,更重要的是演化為生存和發(fā)展的目的。商品的本質(zhì)由手段變?yōu)槟康?實用價值被擱置,實用價值與符號價值的最初的虛實相生、相互交融的關(guān)系已不復(fù)存在,實用價值與符號價值發(fā)生了分離。論文接著對商品使用價值的異化對生態(tài)環(huán)境的影響進行了進一步的說明,指出,由于使用價值的異化導(dǎo)致了人的消費方式和存在方式的變化,而這種變化加劇了人類對自然資源能源的無限制掠奪和生態(tài)失衡。 為了克服商品使用價值的異化及其對生態(tài)環(huán)境的影響,論文以生態(tài)文明為宏觀背景,基于當(dāng)今的“綠色食品”、“節(jié)能燈”和“環(huán)保餐具”等節(jié)能環(huán)保產(chǎn)品的不斷涌現(xiàn),提出構(gòu)建商品的生態(tài)價值的理論必要性。論文對商品生態(tài)價值的內(nèi)涵進行了初步的探討,并從自然生態(tài)系統(tǒng)的產(chǎn)品和社會生態(tài)系統(tǒng)的商品的比較分析中得出商品具備生態(tài)價值的衡量標(biāo)準。在此基礎(chǔ)上,論文對商品的使用價值系統(tǒng)的“三元結(jié)構(gòu)”及其對使用價值異化的克服進行了理論上的闡述,最后就商品構(gòu)建生態(tài)價值的具體運作方式——商品生產(chǎn)和消解循環(huán)系統(tǒng)進行了初步的介紹,以做拋磚引玉之用。
[Abstract]:According to Baudrillard's theory of economic philosophy, the use value of commodities can be divided into two categories: practical value and symbolic value.On this basis, it is pointed out that the use value of commodities is alienated because of the profit-driven nature of commodities, which is embodied in: the conspicuous consumption culture is embedded in the symbolic value of commodities, and the packaging of commodities is adopted.Brand symbols and mass media form conspicuous factors in commodities, which make the symbolic value of commodities become the main symbol of social status.At the same time, through the abundant display of goods in the shopping mall and the shopping environment with a festive atmosphere, it shows that the symbolic value which can represent the social status can be nearly infinitely copied, seems to be inexhaustible and inexhaustible.And is often updated, thus further stimulating consumer desire to occupy and compare psychology.At this time, consumers can no longer simply express their social status through one or more limited symbolic values. Consumers can only display their social status through extravagant, or even deliberately wasteful, conspicuous consumption patterns.To really show their social status.The way of human existence is also alienated, people must constantly extroverted possession in order to confirm the value of their existence.Commodities are not only the means of survival and development, but also the purpose of survival and development.The essence of commodity has changed from means to ends, practical value has been shelved, practical value and symbolic value have been born together, the relationship between practical value and symbolic value has ceased to exist, and the practical value and symbolic value have been separated.The paper further explains the influence of the alienation of commodity use value on the ecological environment, and points out that the alienation of use value leads to the change of human consumption mode and existence mode.But this kind of change has aggravated the mankind to the natural resources energy unlimited predation and the ecology imbalance.In order to overcome the alienation of commodity use value and its influence on ecological environment, the paper takes ecological civilization as the macro background, and based on the emergence of energy-saving and environmental protection products such as "green food", "energy saving lamp" and "environmental protection tableware", etc.The theoretical necessity of constructing the ecological value of commodities is put forward.In this paper, the connotation of commodity ecological value is discussed, and the criterion of commodity ecological value is obtained from the comparative analysis of products of natural ecosystem and commodity of social ecosystem.On this basis, the paper expounds the "ternary structure" of the use value system of commodities and the overcoming of the alienation of the use value in theory.Finally, the concrete operation mode of constructing ecological value of commodity-commodity production and decontamination circulatory system are introduced preliminarily.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：F014.3

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本文編號：1704550