UPS國內(nèi)業(yè)務(wù)發(fā)展戰(zhàn)略研究
發(fā)布時(shí)間：2019-05-10 00:59
【摘要】：自中國加入WTO以來,我國逐漸放開了外商獨(dú)資快遞市場,也正是踏著這股改革的春風(fēng),四大快遞相繼獨(dú)資進(jìn)入中國市場,并且迅速占領(lǐng)了70%以上國際市場份額,在我國的國際快遞市場,四大快遞殺的火熱,但是日趨穩(wěn)定的市場分布已經(jīng)逐漸明朗,業(yè)務(wù)量也無非是在幾家之間轉(zhuǎn)來轉(zhuǎn)去。但兩年前的一則消息可謂一石激起千層浪,國家郵政總局為UPS和FedEx頒發(fā)了國內(nèi)快遞營業(yè)執(zhí)照,標(biāo)志著外資進(jìn)入國內(nèi)市場,做中國國內(nèi)快遞業(yè)務(wù)的時(shí)代已經(jīng)來臨,中國國內(nèi)快遞市場定將會面臨新一輪的洗牌。 作為四大國際快遞之一的UPS,對國內(nèi)快遞只能算是個(gè)遲到者,快速發(fā)展的中國國內(nèi)市場吸引著所有人的目光,UPS當(dāng)然也希望可以在拿到首批執(zhí)照的基礎(chǔ)上,一舉奠定其在國內(nèi)市場的地位,為日后全面放開國內(nèi)快遞市場做準(zhǔn)備。再此之前,DHL和FedEx早已經(jīng)涉水中國國內(nèi)快遞,只是之前一個(gè)已經(jīng)宣布退出中國國內(nèi)快遞市場,一個(gè)發(fā)展得并不順暢。如今,UPS決定開展中國國內(nèi)業(yè)務(wù),在兩位先行者的前車之鑒下,該如何選擇戰(zhàn)略方案將是本文重點(diǎn)研究的課題。 本文將會利用SWOT分析法,針對UPS所處的外在及內(nèi)在環(huán)境進(jìn)行深入分析,充分研究UPS在中國國內(nèi)快遞市場的優(yōu)劣勢、機(jī)會和威脅。研究表明,國內(nèi)快遞市場機(jī)會與挑戰(zhàn)并存,希望可以通過研究找出合適的戰(zhàn)略方案,為UPS接下來在中國國內(nèi)快遞的發(fā)展提供參考。
[Abstract]:Since China's entry into WTO, China has gradually liberalized the wholly foreign-owned express delivery market, which is also following the spring breeze of this reform. The four major couriers have entered the Chinese market one after another, and have quickly occupied more than 70% of the international market share. In China's international express market, the four major express delivery hot, but the increasingly stable market distribution has gradually become clear, the volume of business is nothing more than turning around between several. But two years ago, a piece of news can be described as a stone to stir up waves, the State Postal Administration issued domestic express business licenses for UPS and FedEx, marking the time for foreign investment to enter the domestic market and do domestic express business in China. China's domestic express market will face a new round of reshuffle. As one of the four major international couriers, UPS, can only be regarded as a latecomer to domestic express delivery. The rapid development of China's domestic market has attracted the attention of everyone. UPS certainly hopes to be able to get the first batch of licenses on the basis of the first batch of licenses. Establish its position in the domestic market in one fell swoop, in preparation for the full liberalization of the domestic express market in the future. Before that, DHL and FedEx had long been involved in China's domestic couriers, only one had announced that it had withdrawn from the domestic express market, and the development of one had not been smooth. Now, UPS has decided to carry out its domestic business in China. Under the foresight of the two pioneers, how to choose a strategic scheme will be the focus of this paper. In this paper, the SWOT analysis method will be used to analyze the external and internal environment of UPS, and the advantages, disadvantages, opportunities and threats of UPS in China's domestic express market will be fully studied. The research shows that there are both opportunities and challenges in the domestic express delivery market. It is hoped that we can find out the appropriate strategic plan through the research to provide reference for the future development of UPS in China's domestic express delivery.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F259.1;F272
本文編號：2473230
[Abstract]:Since China's entry into WTO, China has gradually liberalized the wholly foreign-owned express delivery market, which is also following the spring breeze of this reform. The four major couriers have entered the Chinese market one after another, and have quickly occupied more than 70% of the international market share. In China's international express market, the four major express delivery hot, but the increasingly stable market distribution has gradually become clear, the volume of business is nothing more than turning around between several. But two years ago, a piece of news can be described as a stone to stir up waves, the State Postal Administration issued domestic express business licenses for UPS and FedEx, marking the time for foreign investment to enter the domestic market and do domestic express business in China. China's domestic express market will face a new round of reshuffle. As one of the four major international couriers, UPS, can only be regarded as a latecomer to domestic express delivery. The rapid development of China's domestic market has attracted the attention of everyone. UPS certainly hopes to be able to get the first batch of licenses on the basis of the first batch of licenses. Establish its position in the domestic market in one fell swoop, in preparation for the full liberalization of the domestic express market in the future. Before that, DHL and FedEx had long been involved in China's domestic couriers, only one had announced that it had withdrawn from the domestic express market, and the development of one had not been smooth. Now, UPS has decided to carry out its domestic business in China. Under the foresight of the two pioneers, how to choose a strategic scheme will be the focus of this paper. In this paper, the SWOT analysis method will be used to analyze the external and internal environment of UPS, and the advantages, disadvantages, opportunities and threats of UPS in China's domestic express market will be fully studied. The research shows that there are both opportunities and challenges in the domestic express delivery market. It is hoped that we can find out the appropriate strategic plan through the research to provide reference for the future development of UPS in China's domestic express delivery.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F259.1;F272
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 山河;快遞市場的政策通道[J];中國市場;2003年01期
，本文編號：2473230
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