【摘要】：本文主要研究了我國電子商務(wù)尤其是B2C以及與電子商務(wù)相關(guān)的快遞業(yè)的現(xiàn)狀、關(guān)系以及大型B2C對快遞業(yè)的前向一體化問題。本文主要采用了文獻研究，梳理了縱向一體化的相關(guān)理論和研究，厘清了電子商務(wù)和物流的相關(guān)概念；結(jié)合縱向一體化的理論、B2C電子商務(wù)在物流中遇到的問題，嘗試著總結(jié)了B2C企業(yè)對快遞業(yè)進行前向一體化的動機和原因；在一系列假定條件下，通過建立一個簡單的數(shù)理決策模型，求解B2C企業(yè)進行前向一體化的臨界條件，給B2C企業(yè)進行前向一體化提供參考。 本文通過以上研究得出以下結(jié)論： （1）我國電子商務(wù)物流配送目前存在的模式有：外包模式、縱向一體化模式、云物流模式。 （2）我國B2C前向一體化的動因有以下幾點：獲得核心競爭力、減少交易成本、消除不確定性、防止機會主義、提高進入壁壘、獲得其他利潤來源。 （3）雖然B2C企業(yè)有進行前向一體化的動因，但并不是所有B2C企業(yè)都適合和應(yīng)該前向一體化。在B2C前向一體化的決策模型中，在一定假設(shè)的前提下，只有當(dāng)B2C企業(yè)具備一定能力，，達到一定的銷售額時，才應(yīng)該考慮是否進行前向一體化。
[Abstract]:This paper mainly studies the current situation, relationship and forward integration of E-commerce, especially B2C and E-commerce related express industry in China. This article mainly adopts the literature research, combs the vertical integration correlation theory and the research, has clarified the electronic commerce and the logistics related concept, unifies the longitudinal integration theory to the B2C electronic commerce in the logistics encountered question, This paper tries to summarize the motive and reason of forward integration of B2C enterprise to express industry, under a series of assumptions, by establishing a simple mathematical decision model, the critical condition of forward integration of B2C enterprise is solved. To provide a reference for forward integration of B 2 C enterprises. This paper draws the following conclusions through the above research: (1) the existing modes of e-commerce logistics distribution in China are: outsourcing mode, vertical integration model, Cloud logistics mode. (2) the motivation of B2C forward integration in China is as follows: obtaining core competitiveness, reducing transaction cost, eliminating uncertainty, preventing opportunism and raising barriers to entry. (3) although B2C enterprises have the motivation of forward integration, not all B2C enterprises are suitable and should be forward integrated. In the decision model of B2C forward integration, only when the B2C enterprise has certain ability to achieve a certain sales volume, should consider whether to carry out forward integration under the premise of certain assumptions.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F724.6;F259.2

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 廖如昭;安溪縣茶葉專業(yè)合作社縱向一體化發(fā)展研究[D];福建農(nóng)林大學(xué);2015年

本文編號：2159413