本文選題：民營快遞 + PEST分析　； 參考：《長安大學(xué)》2014年碩士論文

【摘要】：快遞業(yè)屬于現(xiàn)代化的服務(wù)業(yè),具有生產(chǎn)性和消費性并存的特點。隨著經(jīng)濟的快速發(fā)展以及顧客市場需求的多樣化，快遞市場將獲得更大的發(fā)展空間�，F(xiàn)今，中國的物流市場已經(jīng)全面對外開放，作為物流業(yè)重要部分的快遞業(yè)，在繁榮發(fā)展的同時也出現(xiàn)了白熱化的競爭格局。外資快遞巨頭和國有快遞企業(yè)正積極拼搶中國快遞市場這塊需求巨大、利潤豐厚的“蛋糕”，羽翼未豐的民營快遞業(yè)想在激烈的市場競爭環(huán)境中脫穎而出必須加強其企業(yè)競爭力，建立競爭優(yōu)勢。新《郵政法》的出臺，使民營快遞業(yè)法律化程度提高，但其對郵政行業(yè)的扶植力度也給民營快遞帶來巨大壓力。如何應(yīng)對國有和外資快遞企業(yè)的兩面夾擊和《郵政法》中郵政專營的條款，以及建立規(guī)范的民營快遞市場，是民營快遞業(yè)亟需解決的問題。 本文首先闡述了民營快遞企業(yè)的研究背景，介紹了其相關(guān)理論，分析了目前快遞市場的格局，并用PEST分析法從政策環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境和技術(shù)環(huán)境四個方面分析了我國快遞市場的情況，然后采用SWOT法，，分析了民營快遞企業(yè)的內(nèi)部優(yōu)勢、內(nèi)部劣勢、外部機會、以及外部劣勢。再次，本文構(gòu)建了一套完整的民營快遞企業(yè)競爭力評價指標(biāo)體系，包括價格水平、市場規(guī)模、服務(wù)質(zhì)量、安全水平、快遞的時效性、服務(wù)質(zhì)量、信息化水平，外部協(xié)調(diào)水平和潛在發(fā)展能力8項一級指標(biāo)和22項二級指標(biāo)，運用層次分析法計算各指標(biāo)的權(quán)重，以量化的形式將影響民營快遞企業(yè)競爭力的各項指標(biāo)更加直觀地表現(xiàn)出來，并以順豐、圓通等5家民營快遞企業(yè)為樣本進行實證分析，通過問卷調(diào)查和專家評分搜集原始數(shù)據(jù)，運用模糊綜合評價法計算出這5家民營快遞企業(yè)競爭力的綜合得分，從而深入分析影響快遞企業(yè)競爭力的關(guān)鍵要素。最后得出結(jié)論，增強我國民營快遞企業(yè)的綜合競爭力應(yīng)該從加大投入、改善經(jīng)營觀念和模式、加強網(wǎng)點建設(shè)和樹立品牌等幾個方面來研究。
[Abstract]:Express delivery industry is a modern service industry with the characteristics of production and consumption. With the rapid development of economy and the diversification of customer market demand, express delivery market will get more development space. Nowadays, China's logistics market has been fully open to the outside world. As an important part of the logistics industry, express delivery industry has also emerged a fierce competition pattern in the process of prosperity and development. Foreign-funded express delivery giants and state-owned express companies are actively fighting for the huge demand and lucrative "cake" of China's express delivery market. In order to stand out in the fierce market competition, the fledgling private express delivery industry must strengthen its competitiveness and establish its competitive advantage. The introduction of the new Postal Law has increased the legalization of the private express delivery industry, but its support for the postal industry has also brought great pressure to the private express service. How to deal with the two-sided attack of state-owned and foreign-funded express delivery enterprises and the articles of postal monopoly in "Postal Law", as well as how to establish a standard private express market, are the urgent problems for the private express industry to solve. This paper first describes the research background of private express enterprises, introduces the relevant theories, analyzes the current situation of express market, and analyzes the policy environment and economic environment by pest analysis. This paper analyzes the situation of express delivery market in our country from four aspects: social environment and technical environment, and then analyzes the internal advantages, internal weaknesses, external opportunities and external weaknesses of private express delivery enterprises by using SWOT method. Third, this paper constructs a complete set of private express enterprises competitiveness evaluation index system, including price level, market size, service quality, safety level, delivery timeliness, service quality, information level. The external coordination level and potential development ability of 8 first-level indicators and 22 second-level indicators are calculated by using AHP to calculate the weight of each index, and the indexes that affect the competitiveness of private express delivery enterprises are more intuitively displayed in the form of quantification. Taking 5 private express delivery enterprises such as Shunfeng and Yuantong as samples for empirical analysis, collecting original data through questionnaire survey and expert score, and using fuzzy comprehensive evaluation method to calculate the comprehensive scores of competitiveness of these five private express delivery enterprises. Thus in-depth analysis of the key factors affecting the competitiveness of express delivery enterprises. Finally, it is concluded that to strengthen the comprehensive competitiveness of private express delivery enterprises in China should be studied from several aspects, such as increasing investment, improving management concept and mode, strengthening network construction and establishing brand.
【學(xué)位授予單位】：長安大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F259.23;F276.5

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