本文選題：房地產(chǎn) + 客戶服務�。� 參考：《天津大學》2014年碩士論文

【摘要】：隨著經(jīng)濟的快速增長和城鎮(zhèn)化步伐的快速前進，我國的房地產(chǎn)業(yè)從1998年開始至今的市場化已走過了10多年的高速發(fā)展，在這10多年的歷程中，整個房地產(chǎn)市場進入到快速發(fā)展的提速階段，并且逐漸從混沌走向成熟，房地產(chǎn)行業(yè)的企業(yè)管理也逐漸從粗放化向精細化轉變；從90年代的信息化啟蒙至現(xiàn)在信息爆炸的時代，在短短10多年間，我國房地產(chǎn)信息化建設已進入全盛時期，涌現(xiàn)出眾多如招商、保利、萬科、金地、龍湖、萬達等房地產(chǎn)標桿企業(yè)，房地產(chǎn)行業(yè)整體規(guī)模與影響能力快速提升。 隨著信息技術的高速發(fā)展和行業(yè)的使用，深化應用信息化管理帶來的便利，進一步開展數(shù)據(jù)利用和挖掘，優(yōu)化決策流程以取代目前粗放式管理，從而提高企業(yè)管理水平和經(jīng)濟效益。 本論文試圖站在房地產(chǎn)企業(yè)的信息技術的提升、大數(shù)據(jù)的應用為出發(fā)點，，作為房地產(chǎn)開發(fā)鏈的全程中的房地產(chǎn)開發(fā)業(yè)務和物業(yè)服務業(yè)務，引進當代最前沿的信息技術，通過建設數(shù)字化社區(qū)這樣一個媒介來實現(xiàn)企業(yè)的新經(jīng)營管理，運用網(wǎng)絡技術平臺來改善企業(yè)的整體業(yè)務流程，對房地產(chǎn)開發(fā)企業(yè)和物業(yè)服務企業(yè)的找到新的經(jīng)濟增長點，但企業(yè)的經(jīng)營效率得到提高，也使得公司服務水平、技術的含金量得到提高。房地產(chǎn)開發(fā)企業(yè)可借助大數(shù)據(jù)的應用來實現(xiàn)傳統(tǒng)房地產(chǎn)開發(fā)企業(yè)向房產(chǎn)綜合服務提供商、現(xiàn)代高科技企業(yè)的成功轉型。
[Abstract]:With the rapid growth of economy and the rapid progress of urbanization, the marketization of real estate industry in our country has gone through more than 10 years of rapid development since 1998, in the course of more than 10 years, The whole real estate market has entered the stage of rapid development, and has gradually moved from chaos to maturity, and the enterprise management of the real estate industry has gradually changed from extensive to refined; from the enlightenment of information technology in the 1990s to the era of information explosion now, In a short period of more than 10 years, the construction of real estate informatization in our country has entered a period of heyday, and a large number of real estate benchmarking enterprises such as Merchants, Poly, Vanke, Jindi, Longhu and Wanda have emerged, and the overall scale and influence ability of the real estate industry have been rapidly improved. With the rapid development of information technology and the use of the industry, deepening the convenience brought by the application of information management, further developing the data utilization and mining, optimizing the decision-making process to replace the current extensive management, So as to improve the level of enterprise management and economic benefits. This paper attempts to stand in the real estate enterprise information technology enhancement, the big data application as the starting point, as the real estate development chain entire process real estate development business and the real estate service business, introduces the contemporary most frontier information technology. Through the construction of digital community as a medium to realize the new management of enterprises, the use of network technology platform to improve the overall business process of enterprises, real estate development enterprises and property service enterprises to find new economic growth, But the management efficiency of the enterprise is improved, also make the service level of the company and the gold content of the technology improved. Real estate development enterprises can use big data to realize the successful transformation from traditional real estate development enterprises to real estate comprehensive service providers and modern high-tech enterprises.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4

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