本文選題：旅游企業(yè) + 標準化構建��； 參考：《中國海洋大學》2014年碩士論文

【摘要】：旅游業(yè)已經成為青島市亮麗的城市名片。但發(fā)展的同時也要清醒地看到，管理不到位、服務不規(guī)范，旅游產品層次較低、精品較少，旅游企業(yè)綜合實力不強等，仍是長期困擾旅游企業(yè)發(fā)展的突出問題。這些問題表明，青島市旅游企業(yè)發(fā)展到今天，實際上已處在一個瓶頸制約期。 要在更高平臺上實現(xiàn)更大突破，關鍵是抓住標準化打造這一機遇，旅游標準化體系的構建，可以說是城市旅游業(yè)發(fā)展的生命線，它能更加有效的引領著旅游城市的發(fā)展走向否科學化、規(guī)范化和國際化。標準化也是提高旅游企業(yè)質量層次的必由之路。加強旅游標準化建設，能夠有力推動旅游企業(yè)轉型升級。從國際整個旅游經濟發(fā)展的大方向來看，統(tǒng)一各種服務和接待的標準，建立一套通用的標準化服務體是未來旅游經濟發(fā)展的大趨勢，這樣才能從根源上有效的推動各國旅游接待服務質量的提高。而作為旅游產業(yè)重要的一個組成部分--旅游企業(yè)，從企業(yè)根源的服務體系抓起，切實理順企業(yè)發(fā)展的管理標準、服務標準、操作流程等具體運作環(huán)節(jié)，對企業(yè)全方位的提升經濟效益和社會效益有著積極的促進作用，這同樣也是現(xiàn)代市場體制下全面推動旅游企業(yè)改革升級，增強旅游業(yè)在新一輪經濟飛躍和國際競爭的重要手段。所以，相關旅游企業(yè)一定要結合自身發(fā)展的實際情況，客觀的分析自己的優(yōu)劣勢，努力塑造自己的企業(yè)形象，打造自己的企業(yè)品牌，不僅注重企業(yè)硬件的打造上，更應注重內部“軟件”的培育上，明確標準化建設的方向，把創(chuàng)建全國旅游標準化示范城市，與創(chuàng)建全國文明城市、加強城市精細化管理等工作有機結合起來，依靠標準來整合旅游資源、規(guī)范自身企業(yè)經營行為、提升旅游管理服務水平。只有各個旅游企業(yè)發(fā)展運作的標準體系建立起來，才能從基礎層面主推整個城市旅游基礎設施和服務功能的完善，配合基礎的旅游服務設施---旅游交通、金融服務機構、旅游商品配套生產商、信息咨詢等的發(fā)展和完善，從而全面促進城市旅游產業(yè)完善升級、效益增加，城市綜合服務能力以及旅游環(huán)境的承載力，同時，也有效改善城市旅游發(fā)展的軟環(huán)境，為了實現(xiàn)青島市政府提出的“藍色休閑之都、世界宜居城市”的旅游目標穩(wěn)步前進，實現(xiàn)旅游業(yè)更好更快的發(fā)展。 本文通過國內外文獻的研究總結，進一步強調標準化工作是旅游企業(yè)的基礎性工作，更是旅游業(yè)發(fā)展的大勢所趨，并針對青島市兩年多來推行旅游標準化工作的歷程，在當前各國、各地全面推行旅游標準化運作的前提下，對青島市旅游企業(yè)發(fā)展趨勢做了全面而充分的論證和展望，針對試點企業(yè)出現(xiàn)的問題，將具體的標準化理論知識應用到實際問題中進行分析，總結經驗，研究對策，探討相應對策，構建一種新的可行的管理體系。為青島市旅游企業(yè)全面推推進標準化建設，全方位提升旅游企業(yè)的管理水平和服務質量，，增強企業(yè)的競爭優(yōu)勢，盡快與世界接軌，增強企業(yè)的國際競爭實力，提供一定的應用參考價值。并對青島市創(chuàng)建全國旅游標準化示范城市，將旅游業(yè)打造成我市經濟的支柱性產業(yè)具有指導性意義。目前青島市在這方面的研究還缺乏系統(tǒng)化，因此通過本文可為青島市旅游企業(yè)全面推行旅游標準化工作提供理論借鑒。
[Abstract]:Tourism has become a bright city card in Qingdao, but it should be clearly seen at the same time that the management is not in place, the service is not standard, the level of tourism products is low, the quality of the products is less, and the comprehensive strength of the tourism enterprise is not strong. It is still a prominent problem that has plagued the development of tourism enterprises for a long time. These problems show that the tourism enterprises in Qingdao have developed to the city. Today, it's actually in a bottleneck period.
In order to achieve a greater breakthrough on a higher platform, the key is to seize the opportunity to standardize the tourism standardization system, which can be said to be the lifeline of the development of urban tourism. It can be more effective to lead the development of tourism cities to be scientific, standardized and international. Standardization is also to improve the quality of tourism enterprises. The only way is to strengthen the construction of tourism standardization, which can effectively promote the transformation and upgrading of tourism enterprises. From the big direction of the development of the international tourism economy, the unification of various services and reception standards and the establishment of a universal standard service body are the major trend of the development of the future tourism economy, so as to promote the effective promotion of each of the tourism economy. As an important part of the tourism industry, the tourism enterprise, the tourism enterprise, the service system from the enterprise root, the management standard of the enterprise development, the service standard, the operation process and so on, has a positive promotion to the all-round promotion of the economic and social benefits of the enterprise. It is also an important means to promote the reform and upgrade of tourism enterprises in the modern market system and enhance the tourism industry in a new round of economic leap and international competition. Therefore, the related tourism enterprises must combine the actual situation of their own development, analyze their own advantages and disadvantages objectively, make efforts to shape their own corporate image and build themselves. The enterprise brand not only pays attention to the building of the enterprise hardware, but also pays more attention to the cultivation of the internal "software", clear the direction of the standardization of the construction, the establishment of the National Tourism Standardization Demonstration City, the establishment of the national civilized city, the strengthening of the fine management of the city, and the integration of the tourism resources by the standard to standardize its own resources. In order to improve the service level of tourism management, only the standard system of the development and operation of various tourism enterprises can be established to promote the improvement of the basic facilities and service functions of the whole city from the basic level, and to cooperate with the basic tourism service facilities - tourism transportation, financial service institutions, tourist commodity supporting producers, and information. The development and perfection of consultation and so on, thus comprehensively promoting the improvement and upgrading of the urban tourism industry, increasing the benefit, the capacity of urban comprehensive service and the carrying capacity of the tourism environment, and also effectively improving the soft environment for the development of urban tourism. In order to achieve the "blue leisure capital of the world, the world is livable city", the tourism goal of Qingdao municipal government is steady. Move forward to realize the better and faster development of the tourism industry.
Through the study of the literature at home and abroad, this paper further emphasizes that standardization work is the basic work of tourism enterprises, the trend of the development of tourism industry, and the course of promoting the standardization of tourism for more than two years in Qingdao, and on the premise of the comprehensive implementation of the standardized operation of tourism in all countries, the tourism of Qingdao is on the premise of all the countries. The development trend of the enterprise has been fully and fully demonstrated and prospected. Aiming at the problems arising from the pilot enterprises, the specific standardization theory knowledge is applied to the actual problems to be analyzed, the experience is summarized, the countermeasures are studied, the corresponding countermeasures are discussed, and a new and feasible management system is constructed. The construction of the standardized construction for the tourism enterprises in Qingdao is promoted. Set up, improve the management level and service quality of tourism enterprises in all directions, strengthen the competitive advantage of enterprises, connect with the world as soon as possible, strengthen the international competitive strength of the enterprises, provide certain reference value, and guide the establishment of the National Tourism Standardization Demonstration City in Qingdao and the pillar industry of our city's economy. At present, the research of Qingdao in this area is still lack of systematization, so through this paper, it can provide a theoretical reference for the comprehensive implementation of Tourism Standardization in Qingdao tourism enterprises.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.6;F203

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