本文選題：房地產項目 + 風險管理��； 參考：《中國海洋大學》2014年碩士論文

【摘要】：21世紀以來,伴隨國民經濟的迅猛發(fā)展,房地產的開發(fā)的進程也不斷加快,從一線城市發(fā)展到了二三線城市,甚至在城鎮(zhèn)化進程中,鄉(xiāng)鎮(zhèn)也加入了房地產開發(fā)市場的熱潮之中。由于房地產開發(fā)項目一般投資周期長,需要資金大,涉及的領域廣,受國家政策影響較大,加之開發(fā)商主觀上對房地產政策、金融政策的理解、判斷或把握上出現(xiàn)偏差,或者對房地產市場供求形勢掌握信息不全、不準,投資決策過于草率,項目管理者的風險意識淡薄,風險控制能力較差,這些都會給地產業(yè)帶來越來越多的風險�？茖W的風險防范措施可以使房地產開發(fā)企業(yè)合理的回避和化解風險帶來的不利影響,減少經濟方面的損失,給企業(yè)帶來更高的利潤率和持續(xù)的發(fā)展能力。項目風險管理在實踐中的作用越來越重要,因此越來越多的學者和研究人員致力于對各類項目風險的研究和分析,風險以及風險管理都已經成為人們重點研究的課題之一。本文以壽光市卡諾島房地產項目為例,從國際房地產市場的發(fā)展趨勢,到國內市場經濟下的泡沫經濟,以及開發(fā)商對市場供需的調研、壽光市發(fā)展的態(tài)勢以及對此項目的風險預期都做了詳細的分解,通篇全文立足于房地產開發(fā)商的角度,運用風險管理分析法系統(tǒng)對該房地產項目中的風險進行了透析。本文首先闡明了選題的背景和意義,其次,針對房地產項目風險管理的相關概念及卡諾島項目的位置、規(guī)劃設計、項目現(xiàn)狀及建設條件等具體情況,通過對卡諾島項目基本情況的分析,對該項目在不同階段存在的風險進行識別。進一步對卡諾島項目的風險進行評價,在風險評價過程中應用了PEST法、SWOT綜合分析以及項目財務風險分-析等方法進行詳細的分析,最后,在卡諾島項目的風險分析、風險評價基礎上,結合房地產投資風險控制理論,對該項目的風險管理提出一系列可行性建議和風險應對措施,以期提高該項目開發(fā)商的風險管理意識,提高風險識別、風險評估和風險應對能力,最大程度的降低損失,帶動房地產業(yè)良好的循環(huán)發(fā)展。
[Abstract]:Since the 21st century, with the rapid development of the national economy, the process of real estate development has been accelerated, from the first-tier cities to the second-third-tier cities, even in the process of urbanization, villages and towns have joined the upsurge of the real estate development market. Because real estate development projects generally have a long investment cycle, need large funds, involve a wide range of fields, and are greatly influenced by national policies, in addition to the subjective understanding, judgment or grasp of real estate policies and financial policies on the part of developers, Or to the real estate market supply and demand situation grasps the information incomplete, not accurate, the investment decision is too hasty, the project manager's risk consciousness is weak, the risk control ability is poor, all these will bring more risks to the real estate industry. Scientific risk prevention measures can make real estate development enterprises reasonably avoid and resolve the adverse effects of risks, reduce economic losses, and bring higher profit margin and sustainable development ability to enterprises. Project risk management plays a more and more important role in practice, so more and more scholars and researchers devote themselves to the research and analysis of all kinds of project risks. Risk and risk management have become one of the key research topics. This paper takes the real estate project of Shouguang City as an example, from the development trend of the international real estate market to the bubble economy in the domestic market economy, as well as the research on the supply and demand of the market by the developers. The situation of Shouguang city development and the risk expectation of this project are decomposed in detail. The whole article is based on the angle of the real estate developer, using the risk management analysis system to analyze the risk in the real estate project. In this paper, the background and significance of the topic are first expounded. Secondly, the concept of risk management in real estate projects, the location, planning and design of the project, the status quo of the project and the construction conditions are discussed. Based on the analysis of the basic situation of the Cano Island project, the risks in different stages of the project are identified. In the process of risk evaluation, the PEST method is used to analyze the risk of the project, and the method of financial risk analysis is used to analyze the risk of the project. Finally, the risk analysis of the project in Cano Island is carried out. On the basis of risk evaluation, combined with the theory of real estate investment risk control, a series of feasible suggestions and risk countermeasures are put forward for the risk management of the project, in order to improve the risk management awareness and risk identification of the project developer. Risk assessment and risk response ability to minimize the loss, driving the real estate industry a good cycle of development.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TU71;F299.233.4

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