發(fā)布時間：2018-04-20 14:36

  本文選題：組織結(jié)構(gòu) + 房地產(chǎn)公司�。� 參考：《華南理工大學(xué)》2014年碩士論文

【摘要】：FT集團(tuán)成立于1994年，現(xiàn)已經(jīng)是一家集房地產(chǎn)開發(fā)、設(shè)計、施工、工程監(jiān)理、銷售、物業(yè)管理、房地產(chǎn)中介等業(yè)務(wù)為一體的綜合性公司，擁有國家建設(shè)部頒發(fā)的一級開發(fā)資質(zhì)、甲級設(shè)計資質(zhì)、甲級工程監(jiān)理資質(zhì)、一級物業(yè)管理資質(zhì)及一級房地產(chǎn)中介資質(zhì)，曾一度被譽(yù)為中國綜合實力最強(qiáng)的房地產(chǎn)企業(yè)之一。但FT集團(tuán)經(jīng)過十多年的高速發(fā)展，于2008年的美國次貸危機(jī)后，其發(fā)展勢頭與同行相比明顯減緩。同時，F(xiàn)T集團(tuán)高管們也已意識到隨著集團(tuán)業(yè)務(wù)的擴(kuò)張、規(guī)模的壯大，原先的組織結(jié)構(gòu)已不能適應(yīng)集團(tuán)新戰(zhàn)略發(fā)展的需要，集團(tuán)于2009年底成立了企業(yè)管理中心，專職于集團(tuán)組織結(jié)構(gòu)變革及管理流程的制定、完善工作。經(jīng)過近幾年間的一系列組織結(jié)構(gòu)變革工作，終于取得了成效，集團(tuán)的管理狀況有所改善，業(yè)績也出現(xiàn)明顯回升，并于2013年取得了銷售422億元人民幣的較好成績，實現(xiàn)了“沖上了四”的歷史性突破。 本文結(jié)合作為我國龍頭企業(yè)的房地產(chǎn)業(yè)的發(fā)展現(xiàn)狀，通過對FT集團(tuán)的發(fā)展歷程及其組織結(jié)構(gòu)變革案例進(jìn)行分析和研究，分析FT集團(tuán)十多年來快速成長與發(fā)展的理由，和近年業(yè)績停滯現(xiàn)象的背后原因，以及通過組織結(jié)構(gòu)變革，集團(tuán)的管理狀況得到改善，同時取得較好業(yè)績的情況。本文應(yīng)用組織結(jié)構(gòu)變革相關(guān)理論，，研究FT集團(tuán)成功變革的經(jīng)歷，從中學(xué)習(xí)到組織結(jié)構(gòu)變革的經(jīng)驗、教訓(xùn)及啟示，同時，揭示在我國房地產(chǎn)業(yè)高速發(fā)展的今天，房地產(chǎn)公司普遍存在組織管理上的問題，所以本文對目前我國其它房地產(chǎn)企業(yè)的組織管理也有很好的借鑒作用。
[Abstract]:FT Group was founded in 1994, is now a collection of real estate development, design, construction, engineering supervision, sales, property management, real estate intermediary and other business as an integrated company, with the National Ministry of Construction issued a development qualification. Class A design qualification, Grade A engineering supervision qualification, first class property management qualification and first class real estate intermediary qualification were once praised as one of the most powerful real estate enterprises in China. However, after more than a decade of rapid development, after the subprime mortgage crisis in 2008, the development of FT Group compared with its peers significantly slowed down. At the same time, FT executives have also realized that with the expansion and scale of the Group's business, the original organizational structure can no longer meet the needs of the new strategic development of the Group, and the Group established an Enterprise Management Center at the end of 2009. Full-time in the group organizational structure change and management process formulation, improve the work. After a series of organizational structural changes in recent years, the group has finally achieved results. The management situation of the group has improved somewhat, and its performance has also obviously picked up. In 2013, it achieved a relatively good result of selling 42.2 billion yuan RMB. Has realized the historical breakthrough of "rushed up to the four". Based on the development of the real estate industry as a leading enterprise in China, this paper analyzes and studies the development course of FT Group and the case of its organizational structure reform, and analyzes the reasons for the rapid growth and development of FT Group in the past ten years. And the reasons behind the stagnation of performance in recent years, as well as the improvement of the management situation of the group through the organizational structure change and the better performance at the same time. Based on the relevant theories of organizational structure change, this paper studies the experience of FT Group's successful transformation, and learns the experience, lessons and enlightenment of organizational structure change. At the same time, it reveals the rapid development of China's real estate industry today. Real estate companies generally have organizational management problems, so this paper also has a good reference to other real estate enterprises in our country.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F270;F299.233.4

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本文編號：1778170