本文選題：食品安全　切入點：食品可追溯系統(tǒng)的應(yīng)用　出處：《哈爾濱工業(yè)大學(xué)》2014年碩士論文

【摘要】：食品安全是世界各國面臨的新興問題，食品可追溯系統(tǒng)為解決這個問題提供可能。研究食品可追溯系統(tǒng)的應(yīng)用對消費者食品安全信心的影響，在理論上是對消費者食品安全信心影響因素的一次拓展，在實踐上，政府及食品生產(chǎn)商可據(jù)此針對消費者心理特點，制定重振消費者食品安全信心策略及合理改進現(xiàn)有食品可追溯系統(tǒng)。在食品可追溯系統(tǒng)的應(yīng)用對消費者食品安全信心的影響研究過程中，區(qū)分信心為樂觀維度與悲觀維度不容忽視，食品可追溯系統(tǒng)的應(yīng)用對消費者食品安全信心的不同緯度影響存在差異，區(qū)別研究尤為重要。 本文應(yīng)用結(jié)構(gòu)方程模型及實證研究相結(jié)合的方法，進行食品可追溯系統(tǒng)的應(yīng)用對消費者食品安全信心的影響研究，從信任與感知風(fēng)險視角解釋其作用過程，并進行消費者關(guān)于食品安全感知風(fēng)險在二者影響關(guān)系上的中介作用研究。在相關(guān)理論研究基礎(chǔ)之上，提出本文的消費者食品安全信心影響模型，并提出兩類假設(shè)：顯著性假設(shè)和中介效應(yīng)假設(shè)。然后設(shè)計問卷，，數(shù)據(jù)收集，對所提模型進行驗證，最終得出本文研究結(jié)論。 研究發(fā)現(xiàn)：（1）降低消費者關(guān)于食品安全的感知風(fēng)險或增強食品生產(chǎn)商的信任時，消費者食品安全信心就會增強，即信心的樂觀維度增強，悲觀維度降低（2）食品可追溯系統(tǒng)的應(yīng)用對消費者關(guān)于食品安全的感知風(fēng)險具有顯著負向影響作用，但對于消費者對食品生產(chǎn)商的信任沒有顯著影響（3）消費者關(guān)于食品安全的感知風(fēng)險在食品可追溯系統(tǒng)的應(yīng)用對消費者食品安全信心悲觀維度的影響關(guān)系上起著完全中介的作用。
[Abstract]:Food safety is an emerging problem facing countries around the world, and food traceability systems offer the possibility to solve this problem. Study the impact of the application of food traceability systems on consumer food safety confidence. In theory, it is an expansion of the factors affecting consumers' confidence in food safety. In practice, the government and food manufacturers can aim at the psychological characteristics of consumers. Develop strategies to reinvigorate consumer food safety confidence and reasonably improve existing food traceability systems. In the course of research on the impact of food traceability systems on consumer food safety confidence, The difference between optimistic dimension and pessimistic dimension can not be ignored. The application of food traceability system has different effects on consumer food safety confidence in different latitudes. In this paper, the influence of food traceability system on consumer food safety confidence is studied by using structural equation model and empirical research, and the process is explained from the perspective of trust and perceived risk. On the basis of relevant theoretical research, this paper puts forward the consumer food safety confidence impact model. Two kinds of hypotheses are put forward: significant hypothesis and intermediary effect hypothesis. Then the questionnaire is designed and the data is collected to verify the proposed model. Finally the conclusion of this paper is drawn. The study found that when the consumer reduces the perceived risk of food safety or increases the trust of food producers, consumer confidence in food safety increases, that is, the optimistic dimension of confidence. (2) the application of food traceability system has a significant negative effect on consumers' perceived risk of food safety. However, there is no significant effect on consumer trust in food producers. (3) consumers' perceived risk of food safety plays a role as a complete intermediary in the relationship between the application of food traceability system and the pessimistic dimension of consumer food safety confidence.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F713.55;F203

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