本文選題：貨運(yùn)代理　切入點(diǎn)：物流戰(zhàn)略　出處：《湘潭大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著中國(guó)物流業(yè)日益增長(zhǎng)，貨運(yùn)代理行業(yè)發(fā)展方興未艾，已經(jīng)成為一個(gè)新興物流產(chǎn)業(yè)。國(guó)外實(shí)力雄厚大型物流業(yè)巨頭也紛紛進(jìn)入我國(guó)貨運(yùn)代理市場(chǎng)。同時(shí)中遠(yuǎn)等國(guó)有大型物流企業(yè)也紛紛建立自己貨運(yùn)代理公司，使得我國(guó)貨運(yùn)代理市場(chǎng)競(jìng)爭(zhēng)日益激烈。針對(duì)上述經(jīng)營(yíng)環(huán)境變化、行業(yè)發(fā)展現(xiàn)狀及其背景，瑞燁國(guó)際貨運(yùn)代理有限公司如何確定其物流發(fā)展戰(zhàn)略目標(biāo)，獲取競(jìng)爭(zhēng)優(yōu)勢(shì)，，這無(wú)疑是一個(gè)值得研究的重要課題。 本文對(duì)瑞燁國(guó)際貨運(yùn)代理有限公司發(fā)展戰(zhàn)略進(jìn)行了系統(tǒng)的分析和研究。本文在主要從以下方面：公司主要物流業(yè)務(wù)；公司物流運(yùn)作環(huán)節(jié)；公司物流服務(wù)態(tài)度；物流信息化程度；公司物流管理水平等五個(gè)方面進(jìn)行分析瑞燁國(guó)際貨運(yùn)代理有限公司物流發(fā)展現(xiàn)狀。通過(guò)較詳盡分析瑞燁國(guó)際貨運(yùn)代理有限公司物流現(xiàn)狀及其發(fā)展趨勢(shì)，以及瑞燁國(guó)際貨運(yùn)代理有限公司戰(zhàn)略環(huán)境進(jìn)行了具體深入分析，并結(jié)合瑞燁國(guó)際貨運(yùn)代理有限公司的具體情況，提出了瑞燁國(guó)際貨運(yùn)代理有限公司在新形勢(shì)下發(fā)展的物流發(fā)展戰(zhàn)略目標(biāo)；制定具體公司物流發(fā)展戰(zhàn)略：現(xiàn)代物流企業(yè)一體化戰(zhàn)略；第三方物流服務(wù)模式戰(zhàn)略；物流專業(yè)化經(jīng)營(yíng)發(fā)展戰(zhàn)略；電子商務(wù)的物流發(fā)展戰(zhàn)略；物流服務(wù)差異化發(fā)展戰(zhàn)略。最后，結(jié)合瑞燁國(guó)際貨運(yùn)代理有限公司的實(shí)際情況，為實(shí)現(xiàn)公司發(fā)展戰(zhàn)略，提出了相應(yīng)物流發(fā)展戰(zhàn)略實(shí)施的有效保障措施：發(fā)展公司貨運(yùn)業(yè)務(wù)多元化；大力發(fā)展公司物流多式聯(lián)運(yùn)；提高公司物流信息化水平建設(shè)；努力構(gòu)建公司協(xié)同物流平臺(tái)體系。同時(shí)提出相應(yīng)以下幾個(gè)方面的管理建議：公司物流人力資源管理；公司現(xiàn)代物流企業(yè)文化；公司物流服務(wù)水平管理；公司物流品牌效應(yīng)管理。 本文通過(guò)對(duì)瑞燁國(guó)際貨運(yùn)代理有限公司發(fā)展戰(zhàn)略進(jìn)行詳細(xì)、深入分析和研究，以期為實(shí)現(xiàn)瑞燁國(guó)際貨運(yùn)代理有限公司大發(fā)展提供理論和技術(shù)支持。本研究結(jié)論對(duì)其他同行業(yè)企業(yè)具體一定實(shí)際意義以及借鑒價(jià)值。
[Abstract]:With the growing logistics industry in China, the development of freight forwarding industry is in the ascendant. It has become a new logistics industry. Foreign giants of the large logistics industry have also entered the freight forwarding market in China one after another. At the same time, large state-owned logistics enterprises such as Cosco have also set up their own freight forwarders. The market competition of freight forwarding agent in our country is becoming more and more fierce. In view of the above changes in the operating environment, the present situation of the industry development and its background, how does Ruiye International Freight Agency Co., Ltd. Determine its logistics development strategic goal and obtain the competitive advantage? This is undoubtedly an important subject worth studying. This paper makes a systematic analysis and research on the development strategy of Ruiye International Freight Agency Co., Ltd. The main aspects of this paper are as follows: main logistics business of the company, logistics operation of the company, logistics service attitude of the company; Logistics information level, logistics management level and other five aspects of the analysis of Ruiye International Freight Agency Co., Ltd. Logistics development. Through a more detailed analysis of Ruiye International Freight forwarding Co., Ltd. Logistics status and development trend, As well as the strategic environment of Ruiye International Freight forwarding Co., Ltd., which is analyzed in detail, and combined with the specific situation of Ruiye International Freight forwarding Co., Ltd. This paper puts forward the strategic target of logistics development of Ruiye International Freight Agency Co., Ltd under the new situation, formulates the logistics development strategy of specific company: the integration strategy of modern logistics enterprise, the strategy of service mode of third party logistics; Logistics specialized management development strategy; e-commerce logistics development strategy; logistics service differentiation development strategy. Finally, combined with the actual situation of Ruiye International Freight Agency Co., Ltd., in order to achieve the company development strategy, The effective guarantee measures for the implementation of the corresponding logistics development strategy are put forward: to develop the diversification of the company's freight business, to vigorously develop the company's logistics multimodal transport, to improve the level of logistics informatization of the company; At the same time, the author puts forward the following management suggestions: company logistics human resources management, corporate modern logistics corporate culture, corporate logistics service level management, corporate logistics brand effect management. Through the detailed analysis and research on the development strategy of Ruiye International Freight forwarding Co., Ltd. In order to provide theoretical and technical support for the great development of Ruiye International Freight forwarding Co., Ltd. The conclusion of this study is of practical significance and reference value to other enterprises in the same industry.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.23;F272

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