本文關(guān)鍵詞：來福士項目風(fēng)險管理研究　出處：《西南財經(jīng)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 房地產(chǎn) 風(fēng)險管理 應(yīng)用 管理措施

【摘要】：房地產(chǎn)是一種特殊的商品,具有不同于普通商品的許多特性。在中國當(dāng)前的經(jīng)濟(jì)發(fā)展形勢下,它非常突出的一個特性是具有消費與投資的雙重屬性,不僅是滿足社會生產(chǎn)和居民生活所需的消費品,也被人們視為具有保值和升值預(yù)期的投資品。房地產(chǎn)開發(fā)經(jīng)營則具有資金投入量大、開發(fā)周期長、涉及面廣、經(jīng)營活動復(fù)雜、受地域及國家政策調(diào)控影響較大等特點,且開發(fā)經(jīng)營的整個過程存在較大的不確定性,風(fēng)險因素多且形式多樣,因而房地產(chǎn)開發(fā)經(jīng)營是一項高投入、高收益、高風(fēng)險的活動。 房地產(chǎn)開發(fā)經(jīng)營的高風(fēng)險性,在很大程度上來源于房地產(chǎn)項目開發(fā)活動中存在的不確定性。房地產(chǎn)開發(fā)是在國家和地方政策法規(guī)、區(qū)域發(fā)展規(guī)劃、消費者購買水平、企業(yè)融資能力和管理水平等約束條件下開展的經(jīng)營活動,涉及面廣、運作環(huán)節(jié)多、社會關(guān)系復(fù)雜、市場競爭激烈,上述任何一項因素的變化,都會引發(fā)房地產(chǎn)市場供求狀況的變化,如果市場供求失衡引起成本增加、資金緊張、銷售不暢等,都會給房地產(chǎn)項目帶來風(fēng)險,直接影響房地產(chǎn)項目的收益和成敗。房地產(chǎn)行業(yè)又是政策性很強的產(chǎn)業(yè),這是因為房地產(chǎn)業(yè)直接關(guān)系到國計民生,并與國民經(jīng)濟(jì)中的許多產(chǎn)業(yè)存在密切的關(guān)系。國家為促進(jìn)房地產(chǎn)業(yè)的持續(xù)健康發(fā)展,通過政策法律等措施對房地產(chǎn)市場進(jìn)行調(diào)控,對房地產(chǎn)開發(fā)經(jīng)營主體及其活動進(jìn)行監(jiān)管,每一次房地產(chǎn)調(diào)控都對房地產(chǎn)開發(fā)經(jīng)營產(chǎn)生了重要的影響。 從目前的形勢來看,風(fēng)險管控能力是國際一流企業(yè)必須具備的核心競爭力之一。如何識別和控制風(fēng)險成為企業(yè)生存與發(fā)展的重要一環(huán),在要采取切實有效的風(fēng)險應(yīng)對措施,提高抵御項目開發(fā)風(fēng)險的能力,才能在變化萬千、競爭激烈的市場中抓住機遇并降低不確定因素發(fā)生的可能性,并盡可能的減少企業(yè)的損失,從而使得企業(yè)的競爭實力得以增強,得以獲得健康成長。 本文以房地產(chǎn)開發(fā)流程中可能面臨的風(fēng)險為切入點,重點梳理了房地產(chǎn)開發(fā)項目在投資決策階段、土地獲取階段、工程建設(shè)階段中可能面臨的風(fēng)險。以凱德置地(中國)投資有限公司在成都開發(fā)的來福士地產(chǎn)項目為研究對象,探討了風(fēng)險管理在房地產(chǎn)開發(fā)中的實現(xiàn)過程,并提出了相應(yīng)的風(fēng)險應(yīng)對措施。在來福士地產(chǎn)項目的開發(fā)過程中,以集團(tuán)化管理作為強大的背景,較為全面的運用了明晰風(fēng)險管理職能職責(zé)、編制風(fēng)險清單建立風(fēng)險信息庫,建立風(fēng)險對照檢查表、流程梳理尋找關(guān)鍵控制點、準(zhǔn)備風(fēng)險應(yīng)對方案和危機處理預(yù)案等各項風(fēng)險管理基本措施。與此同時,在來福士開發(fā)的三個階段(投資決策階段、工程建設(shè)階段、租售階段),根據(jù)風(fēng)險管理理論,使用了適合于各個階段的所獨有的風(fēng)險管理措施,如建立規(guī)范的決策程序,組織各專業(yè)人士對項目進(jìn)行評審、聘請專家咨詢機構(gòu)進(jìn)行風(fēng)險識別和分析,通過以保險轉(zhuǎn)嫁風(fēng)險、以完善的合同設(shè)計規(guī)避風(fēng)險等風(fēng)險管理方法在房地產(chǎn)開發(fā)各個階段應(yīng)用,盡可能完整的展現(xiàn)風(fēng)險管理在一個具體房地產(chǎn)項目的運用。同時,也就該風(fēng)險管理在運用過程中存在的缺憾之處進(jìn)行了反思和總結(jié),并就風(fēng)險管理如何能夠更好的為房地產(chǎn)項目管理服務(wù)提供了建議性的意見和措施。
[Abstract]:Real estate is a special commodity, has many characteristics different from ordinary commodities. In Chinese economic development current situation, a very prominent characteristic of it is the dual attributes of consumption and investment, is not only to meet the needs of social production and living consumer goods, has also been regarded as a value and the expected appreciation of the investment. The real estate development business has a large amount of capital investment, long development cycle, involving a wide range of business activities, the complex characteristics of the affected region, and national policy are large, and the development of the whole process of business in greater uncertainty, risk factors and forms, and real estate business development is a high input, high return, high risk activity.
The high risk of the real estate development business, the source to a great extent on the real estate project development activities. The uncertainty in the real estate development in the national and local policies and regulations, regional development planning, consumer level, enterprise financing ability and management level constraint conditions involving a wide range of business activities, operation, more complex social relations, market competition, changes in any of the above factors, will lead to changes in supply and demand of the real estate market, if the market supply and demand imbalance caused by increased costs, shortage of funds, poor sales, will bring the risk to real estate projects, directly affect the real estate project benefit and success. The real estate industry is a strong policy of the industry, this is because the real estate industry is directly related to the existence of close relationship beneficial to the people's livelihood, many industry and national economy in the country. To promote the sustained and healthy development of the real estate industry, we must regulate the real estate market through policies and laws, supervise the main body and activities of real estate development, and every real estate regulation has a significant impact on the real estate development and operation.
From the current situation, risk control ability is one of the core competitiveness of the international first-class enterprise must have. How to identify and control risks has become the survival and development of enterprises is an important part, and take effective measures in risk, improve the ability to resist the risk of project development, in order to change, the fierce competition in the market to seize the opportunity and possibility to reduce uncertainty factors, and as far as possible to reduce the loss of the enterprise, so that the competitiveness of enterprises is enhanced, to get healthy growth.
In this paper, the risk in the real estate development process may face as the starting point, focus on real estate development projects in the investment decision-making stage, land acquisition phase, the possible risks in the construction stage. By CapitaLand (China) Investment Co. Ltd. in the development of Chengdu Raffles estate project as the research object, discusses the implementation process in the real estate development risk management, and put forward the corresponding risk measures. In the development process of Raffles real estate projects, as a strong background in group management, comprehensive use of clear responsibilities risk management functions, the risk list established risk information database, establish risk control checklist for the carding process the key control points for risk response plan and contingency plans and other basic risk management measures. At the same time, in the three stages of development (laifushi The investment decision stage, construction stage, sales stage), according to the theory of risk management, the use of suitable for the various stages of the unique risk management measures, such as the establishment of a standardized decision-making process, organize the professionals to review the project, hire an expert advisory body of risk identification and analysis, through to the insurance risk transfer, to contract design perfect risk aversion risk management methods at various stages of real estate development, as far as possible to show the full risk management in the use of a specific real estate project. At the same time, it sums up the defects should also exist in the risk management in the process of using, and how to better risk management for the real estate project management services and provide advice and measures and suggestions.

【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272.3;F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 楊海峰,孫志勇,馬新偉,魏廣宏;房地產(chǎn)投資的風(fēng)險及控制風(fēng)險的對策[J];商業(yè)研究;2000年07期

2 陳慧;房地產(chǎn)開發(fā)項目的風(fēng)險管理[J];經(jīng)濟(jì)工作導(dǎo)刊;2003年24期

3 賈楠,劉志才;關(guān)于房地產(chǎn)投資風(fēng)險類型的研究[J];建筑管理現(xiàn)代化;2002年02期

4 賈卓鵬;房地產(chǎn)市場風(fēng)險預(yù)警[J];中國房地產(chǎn)金融;2003年06期

，

本文編號：1363929