【摘要】：經(jīng)濟一體化進程的加快發(fā)展,世界經(jīng)濟聯(lián)系越來越緊密,我國企業(yè)加大了對海外市場的投資,部分公司產(chǎn)品已延伸至國外。面對著海外市場的激烈競爭,公司簡介,作為公司和客戶交流的重要媒介,在吸引客戶方面起著極其重要的角色。然而,國內(nèi)外許多學者主要從語言,翻譯和跨文化的角度對公司簡介進行研究,但對公司簡介體裁的宏觀結(jié)構(gòu)和人際意義構(gòu)建的研究仍然很少。本文選取2015年財富世界500強公司簡介中的50篇,建立一個小型語料庫。作者依據(jù)Bhatia(1993)的Promotion Letters analysis Model和Martin(2005)評價理論中的態(tài)度資源理論分析語料庫中的50篇文章。首先對這50篇英文簡介語步進行劃分,并統(tǒng)計語步在簡介中的出現(xiàn)頻率。然后將統(tǒng)計公司簡介每個語步中態(tài)度資源的出現(xiàn)次數(shù),并分析態(tài)度資源在各語步中的實現(xiàn)方式。本研究回答了三個主要問題:(1)英文公司簡介的體裁結(jié)構(gòu)是什么?(2)英文公司簡介中的態(tài)度資源有哪些?(3)這些態(tài)度資源在英文公司簡介的各語步中是怎樣分布的呢?研究發(fā)現(xiàn),在宏觀層面,公司簡介體裁結(jié)構(gòu)中共出現(xiàn)六個語步,其中語步一Introducing Background Information和語步二Offering Products or Services是必要語步。在選擇性語步中,語步三Establishing Credibility的出現(xiàn)頻率遠遠高于語步四Social Responsibilities(40%)和語步五Company Values(48%)。而語步六Soliciting Further Contact出現(xiàn)頻率最少,僅為20%。在微觀層面,態(tài)度資源的出現(xiàn)次數(shù)為417,其中“判定”和“鑒賞”子系統(tǒng)的出現(xiàn)頻率分別為245和103,遠高于情感資源的69。在語步二Offering Products or Services和語步三的兩個步驟Capacity Description和Achievements Introduction中,判定資源和鑒賞資源使用次數(shù)較多,這說明公司簡介在介紹產(chǎn)品和建立信譽是更傾向于使用判定和鑒賞資源,以期吸引客戶。本研究,依據(jù)體裁分析和態(tài)度資源理論,仔細分析了公司簡介宏觀和微觀層面的特點,擴大了評價理論的使用范圍,對于公司簡介理解與寫作具有啟發(fā)意義。
[Abstract]:With the rapid development of economic integration, the world economy has become more and more closely connected. Chinese enterprises have increased their investment in overseas markets, and some of their products have been extended to foreign countries. Facing the fierce competition in the overseas market, the company profile, as an important medium of communication between the company and customers, plays an extremely important role in attracting customers. However, many scholars at home and abroad mainly study corporate profiles from the perspectives of language, translation and cross-culture, but there are still few studies on the macro-structure and interpersonal meaning construction of corporate profiles. In this paper, 50 profiles of Fortune 500 companies in 2015 are selected to establish a small corpus. Based on the Promotion Letters analysis Model and Martin (2005) evaluation theory of Bhatia (1993), the author analyzes 50 articles in the corpus. First of all, this paper divides the 50 English introduction steps, and statistics the frequency of the language steps in the introduction. Then, the paper introduces the number of times that attitude resources appear in each language step, and analyzes the realization of attitude resources in each language step. This study answers three main questions: (1) what is the stylistic structure of English company profiles? (2) what are the attitude resources in English company profiles? (3) the language steps of these attitude resources in English company profiles. What is the distribution of Chinese? It is found that at the macro level, there are six language steps in the structure of company profile genre, among which one Introducing Background Information and two Offering Products or Services are necessary steps. In the selective step, the frequency of Establishing Credibility in step 3 was much higher than that in step 4 (40% Social Responsibilities () and in step 5 (48% Company Values (). The frequency of step 6 Soliciting Further Contact was the least, only 20%. At the microcosmic level, the frequency of appearance of attitude resources is 417, in which the frequency of "judgment" and "appreciation" are 245 and 103 respectively, which is much higher than 69 of emotional resources. In step 2, Offering Products or Services, and step 3, two steps, Capacity Description and Achievements Introduction, the use of judgment resources and appreciation resources is more frequent, indicating that company profiles are more inclined to use judgment and appreciation resources in introducing products and building reputation. In order to attract customers. Based on genre analysis and attitude resource theory, this study analyzes the characteristics of company profile at macro and micro levels, and expands the scope of use of evaluation theory, which is instructive to the understanding and writing of company profile.
【學位授予單位】：重慶大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：H315

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1 魏惠子;英文公司簡介的體裁結(jié)構(gòu)和態(tài)度資源研究[D];重慶大學;2016年

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本文編號：2438239