【摘要】：隨著21世紀(jì)生物技術(shù)的迅速發(fā)展,轉(zhuǎn)基因技術(shù)已經(jīng)廣泛應(yīng)用到人類生產(chǎn)生活的各個(gè)領(lǐng)域。從世界上首例轉(zhuǎn)基因食品誕生的那刻起,人們對(duì)轉(zhuǎn)基因食品安全性的爭(zhēng)論就沒(méi)有停止過(guò)。轉(zhuǎn)基因作物的不斷增加和發(fā)展,在給人類帶來(lái)巨大利益的同時(shí),其安全性也是一個(gè)備受關(guān)注和爭(zhēng)議的問(wèn)題。民以食為天,在人類生活水平的日益提高的同時(shí),人們對(duì)食用安全越來(lái)越重視。消費(fèi)者在市場(chǎng)經(jīng)濟(jì)的發(fā)展起到?jīng)Q定性的作用。其偏好和選擇不僅關(guān)系著政府對(duì)于轉(zhuǎn)基因食品的決策,而且也對(duì)轉(zhuǎn)基因食品的發(fā)展有著重要作用。因此,對(duì)消費(fèi)者展開(kāi)認(rèn)知程度的調(diào)查,不僅為轉(zhuǎn)基因食品的發(fā)展方向提供依據(jù),同時(shí)也為政府部門(mén)科學(xué)制定各項(xiàng)措施提供參考。本文通過(guò)探析邯鄲市消費(fèi)者對(duì)轉(zhuǎn)基因食品的認(rèn)知情況,分析總結(jié)影響認(rèn)知的因素,結(jié)合消費(fèi)者行為理論,運(yùn)用計(jì)量和統(tǒng)計(jì)模型對(duì)所得數(shù)據(jù)加以描述性的說(shuō)明和驗(yàn)證,從某種程度上能夠顯示出我國(guó)一些中小城市消費(fèi)者對(duì)轉(zhuǎn)基因食品的認(rèn)知情況和消費(fèi)態(tài)度,對(duì)轉(zhuǎn)基因食品市場(chǎng)的發(fā)展及政府監(jiān)管提出積極的建議。本研究在邯鄲市區(qū)抽取25個(gè)不同的超市,隨機(jī)發(fā)放1000份調(diào)查問(wèn)卷作為研究樣本,通過(guò)調(diào)查問(wèn)卷設(shè)計(jì)的33個(gè)不同方向的問(wèn)題,對(duì)不同人群的消費(fèi)心理、了解情況和認(rèn)知情況進(jìn)行統(tǒng)計(jì)匯總,找出影響消費(fèi)者認(rèn)知的原因和規(guī)律,利用SPSS軟件建立數(shù)據(jù)模型,通過(guò)有序分類Logistic回歸模型科學(xué)系統(tǒng)地驗(yàn)證規(guī)律的準(zhǔn)確性和可用性。調(diào)查結(jié)果顯示,消費(fèi)者的性別、年齡、職業(yè)、收入水平、文化程度等個(gè)體特征是影響認(rèn)知的重要因素,年齡和收入水平、文化程度表現(xiàn)出強(qiáng)烈的正相關(guān)性,職業(yè)對(duì)認(rèn)知也有一定的影響。認(rèn)知水平與消費(fèi)者的購(gòu)買(mǎi)意愿有很大關(guān)系,消費(fèi)者的認(rèn)知根據(jù)食品種類的不同有著或大或小的影響,消費(fèi)者自身需求也影響著消費(fèi)者的認(rèn)知。植物類轉(zhuǎn)基因食品因其進(jìn)入大眾視野早和政府宣傳力度大等原因被接受程度最高,對(duì)微生物類轉(zhuǎn)基因食品抵觸心理不強(qiáng),對(duì)動(dòng)物類轉(zhuǎn)基因食品還持有懷疑態(tài)度。轉(zhuǎn)基因食品的食用安全性和營(yíng)養(yǎng)價(jià)值是消費(fèi)者主要關(guān)心的問(wèn)題,食品的價(jià)格和品牌知名度也在一定程度上影響著消費(fèi)者的選擇。消費(fèi)者多是通過(guò)大眾媒體網(wǎng)絡(luò)獲取相關(guān)信息,說(shuō)明媒體在影響消費(fèi)者認(rèn)知中占據(jù)重要地位。政府和企業(yè)在轉(zhuǎn)基因食品的監(jiān)管和宣傳力度上還有待加強(qiáng),切實(shí)保障消費(fèi)者的合法權(quán)益。消費(fèi)者對(duì)轉(zhuǎn)基因食品認(rèn)可程度最高的是轉(zhuǎn)基因技術(shù)帶來(lái)的經(jīng)濟(jì)效益,轉(zhuǎn)基因食品市場(chǎng)日后發(fā)展的潛力很大。
[Abstract]:With the rapid development of biotechnology in the 21st century, transgenic technology has been widely used in various fields of human production and life. Since the birth of the first genetically modified food in the world, the debate about the safety of genetically modified food has not stopped. With the increasing and development of genetically modified crops (GMOs), the safety of genetically modified crops (GMOs) is also a subject of great concern and controversy while it brings great benefits to human beings. With the improvement of human living standards, people pay more and more attention to food safety. Consumers play a decisive role in the development of market economy. Its preference and choice not only affect the government's decision-making on GM food, but also play an important role in the development of GM food. Therefore, the investigation of consumers' cognition will not only provide the basis for the development direction of genetically modified food, but also provide reference for government departments to formulate scientific measures. Based on the analysis of consumers' cognition of genetically modified food in Handan city, this paper analyzes and summarizes the factors that influence the cognition, combines the theory of consumer behavior, describes and validates the data obtained by using the econometric and statistical models. To some extent, it can show the cognition and consumption attitude of consumers to GM food in some small and medium-sized cities of our country, and put forward some positive suggestions on the development of GM food market and government supervision. In this study, 25 different supermarkets were selected from Handan city, and 1000 questionnaires were randomly distributed as research samples. Through the 33 questions of different directions designed by the questionnaire, the consumption psychology of different people was investigated. In order to find out the reasons and rules that affect consumers' cognition, the data model is established by SPSS software, and the accuracy and availability of the law are systematically verified by the ordered classification of Logistic regression model. The results show that the individual characteristics of consumers, such as gender, age, occupation, income level, educational level, are the important factors that influence cognition, age and income level, and educational level show strong positive correlation, and there is a strong positive correlation between age and income level, education level, and so on. Occupation also has a certain impact on cognition. The cognitive level has a great relationship with the consumers' willingness to buy. According to the different kinds of food, the cognition of consumers has a large or small impact, and the consumers' own needs also affect the consumers' cognition. Plant genetically modified food (GMF) has been accepted the highest because of its early entry into the public field of vision and strong government propaganda. It is not strong in resistance to genetically modified food of microorganism, but also has a skeptical attitude towards genetically modified food of animal type. The food safety and nutritional value of genetically modified food (GMF) is the main concern of consumers, and the price and brand popularity of GMF also affect the choice of consumers to a certain extent. Most consumers obtain relevant information through the mass media network, which shows that the media plays an important role in influencing consumers' cognition. The government and enterprises still need to strengthen the supervision and propaganda of GM food to protect the legitimate rights and interests of consumers. The highest degree of consumer recognition of GM food is the economic benefits brought by GM technology, which has great potential for future development of GM food market.
【學(xué)位授予單位】：河北工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.55

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本文編號(hào)：2435771