陜西省商洛市政府類農(nóng)業(yè)網(wǎng)站調(diào)查分析與構(gòu)建
發(fā)布時間：2018-08-16 10:37
【摘要】：農(nóng)業(yè)網(wǎng)站是農(nóng)業(yè)信息化的重要信息平臺,信息化是農(nóng)業(yè)現(xiàn)代化發(fā)展的制高點,是加快推進(jìn)農(nóng)業(yè)現(xiàn)代化的重要途徑。在快速發(fā)展的信息化時代,只有發(fā)展農(nóng)業(yè)信息化才能使當(dāng)?shù)剞r(nóng)產(chǎn)品在市場競爭中立于不敗之地。本文認(rèn)為構(gòu)建地方政府類農(nóng)業(yè)網(wǎng)站,使互聯(lián)網(wǎng)農(nóng)業(yè)信息平臺不斷適應(yīng)現(xiàn)代農(nóng)業(yè)發(fā)展需求,對于加快商洛市農(nóng)業(yè)信息化進(jìn)程具有望提高農(nóng)業(yè)信息管理效率、促進(jìn)農(nóng)業(yè)綜合服務(wù)信息化等重要意義。圍繞國內(nèi)外政府類農(nóng)業(yè)網(wǎng)站發(fā)展現(xiàn)狀,梳理商業(yè)模式理論,分析典型商業(yè)模式特點,探究地方政府類農(nóng)業(yè)網(wǎng)站在政務(wù)公開、信息服務(wù)等方面的運營機(jī)制,分析了以商洛農(nóng)業(yè)網(wǎng)建設(shè)發(fā)展情況,通過線上線下問卷調(diào)查、面對面詢問、互聯(lián)網(wǎng)數(shù)據(jù)分析等調(diào)查方法,調(diào)查商洛市農(nóng)業(yè)網(wǎng)站的信息體系、形式設(shè)計、用戶滿意度等內(nèi)容,分析得出地方政府類農(nóng)業(yè)網(wǎng)站具有信息網(wǎng)絡(luò)框架完整、管理制度全面、責(zé)任落實、信息覆蓋面全、經(jīng)驗豐富、智力儲備充實等優(yōu)勢,同時存在影響力小、服務(wù)不平衡、信息利用率低、形象缺乏管理等問題。論文綜合商業(yè)模式理論,從地方政府類農(nóng)業(yè)網(wǎng)站構(gòu)建的運營模式定位、信息體系建設(shè)、形象體系建設(shè)三個方面對商洛農(nóng)業(yè)網(wǎng)網(wǎng)站進(jìn)行全方位精細(xì)化構(gòu)建,提出定位、內(nèi)容、形勢三個環(huán)節(jié)。1.定位環(huán)節(jié)包含“兩個關(guān)系”的定位,一是滿足“需求關(guān)系”,查擺組織方和服務(wù)對象網(wǎng)站需求,定位符合價值需求,服務(wù)精準(zhǔn)。二是滿足“權(quán)責(zé)關(guān)系”,確定“ppp”權(quán)責(zé)模式,確保網(wǎng)站可持續(xù)健康運營。2.內(nèi)容環(huán)節(jié)通過商洛農(nóng)業(yè)網(wǎng)通過信息路線、信息流通、信息管理的三方面來進(jìn)行信息體系構(gòu)建。一是在信息路線上構(gòu)建“兩條線”模式,建立信息完善機(jī)制,加強(qiáng)地方特色品牌構(gòu)建和支撐的農(nóng)業(yè)信息服務(wù);二是在信息管理上構(gòu)建“會員制”信息管理模式,建立會員制農(nóng)業(yè)信息資源管理體系,通過實名認(rèn)證會員制商業(yè)模式,圍繞網(wǎng)站品牌建設(shè),開展品牌化推廣、政企信息共享、電商服務(wù)等服務(wù)內(nèi)容,提高網(wǎng)站社會效益,發(fā)掘促進(jìn)特色現(xiàn)代農(nóng)業(yè)、休閑農(nóng)業(yè)發(fā)展經(jīng)濟(jì)效益。三是在信息流通上構(gòu)建共享信息傳播模式,通過建立多平臺資源共享云機(jī)制,使信息服務(wù)平臺體系化,整合商洛市農(nóng)業(yè)參與者信息資源,豐富農(nóng)業(yè)數(shù)據(jù)信息種類,提高信息流通度和資源利用率,指導(dǎo)地方農(nóng)業(yè)信息化發(fā)展,打開制約商洛農(nóng)業(yè)信息服務(wù)的瓶頸。3.形式環(huán)節(jié)通過網(wǎng)站形象體系建設(shè),一是建立高起點的“4維策劃”形象策劃模式,從長、寬、深、時間四個維度進(jìn)行網(wǎng)站形象設(shè)計,提高網(wǎng)站形象品質(zhì);二是構(gòu)建品牌化管理模式,提高網(wǎng)站辨識度和影響力,強(qiáng)化“商洛農(nóng)業(yè)”品牌推廣,促進(jìn)全市農(nóng)產(chǎn)品品牌化建設(shè);三是長效化管理網(wǎng)站形象,實施欄目責(zé)任制,保證網(wǎng)站欄目更新速度和穩(wěn)定性。本文從網(wǎng)站各個角度的全方位分析商洛農(nóng)業(yè)網(wǎng)的內(nèi)容和形式,明晰網(wǎng)站的優(yōu)勢和存在問題。通過借鑒企業(yè)精細(xì)化管理、會員制等商業(yè)模式,革新全市農(nóng)業(yè)參與者信息收錄方式,豐富全市農(nóng)業(yè)數(shù)據(jù)統(tǒng)計種類,提供更權(quán)威、實用、及時信息資源,打開商洛市農(nóng)業(yè)網(wǎng)站發(fā)展瓶頸的突破口。通過多個農(nóng)業(yè)信息平臺同步建設(shè),構(gòu)建商洛市多平臺資源共享云機(jī)制,最大限度提高信息流通度和資源利用率。
[Abstract]:Agricultural website is an important information platform for agricultural informationization, and informationization is the commanding point of agricultural modernization development and an important way to accelerate agricultural modernization.In the rapid development of information age, only by developing agricultural informationization can local agricultural products remain invincible in the market competition. Agricultural websites make the Internet agricultural information platform constantly adapt to the needs of modern agricultural development, which is expected to improve the efficiency of agricultural information management and promote the informatization of agricultural comprehensive services in Shangluo City. The characteristics of business model, explore the operation mechanism of local government agricultural websites in government affairs, information services and other aspects, analysis of Shangluo agricultural network construction and development, through online and offline questionnaires, face-to-face inquiries, Internet data analysis and other survey methods, survey Shangluo agricultural website information system, form design, users Satisfaction and other content, the analysis concluded that local government agricultural websites have the advantages of complete information network framework, comprehensive management system, responsibility implementation, information coverage, rich experience, intellectual reserve and so on. At the same time, there are some problems such as small influence, imbalance of service, low utilization of information, lack of image management and so on. From three aspects of operation mode positioning, information system construction and image system construction of local government agricultural websites, this paper proposes positioning, content and situation three links. The second is to satisfy the "power-responsibility relationship" and determine the "ppp" power-responsibility model to ensure the sustainable and healthy operation of the website. 2. Content links through Shangluo Agricultural Network through information routes, information circulation, information management three aspects to build the information system. To construct the "two-line" model, establish the information perfect mechanism, strengthen the local characteristic brand construction and the support agricultural information service; Second, to construct the "membership" information management model in the information management, establish the membership agricultural information resources management system, through the real-name certification membership business model, around the website brand construction, develop products. Brand promotion, information sharing between government and enterprises, e-commerce services and other services to improve the social benefits of the website, explore and promote the development of modern agriculture with characteristics, leisure agriculture economic benefits. Participants in information resources, enrich the types of agricultural data information, improve the flow of information and resource utilization, guide the development of local agricultural information, open the bottleneck of restricting Shangluo agricultural information services. 3. Formal links through the website image system construction, one is to establish a high starting point of the "four-dimensional planning" image planning model, from long, wide, deep, time Four dimensions of website image design to improve the quality of website image; second, to build a brand management model, improve website identification and influence, strengthen the promotion of "Shangluo Agriculture" brand, promote the city's brand building of agricultural products; third, long-term management of website image, column responsibility system, to ensure that the website column update speed and stability This paper analyzes the content and form of Shangluo Agricultural Network from all aspects of the website, clarifies the advantages and existing problems of the website, innovates the way of collecting information of agricultural participants in Shangluo City, enriches the statistical types of agricultural data in Shangluo City, and provides more authoritative, practical and timely information. Through the simultaneous construction of several agricultural information platforms, a multi-platform resource sharing cloud mechanism in Shangluo City is established to maximize the flow of information and resource utilization.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D63;F327
本文編號：2185730
[Abstract]:Agricultural website is an important information platform for agricultural informationization, and informationization is the commanding point of agricultural modernization development and an important way to accelerate agricultural modernization.In the rapid development of information age, only by developing agricultural informationization can local agricultural products remain invincible in the market competition. Agricultural websites make the Internet agricultural information platform constantly adapt to the needs of modern agricultural development, which is expected to improve the efficiency of agricultural information management and promote the informatization of agricultural comprehensive services in Shangluo City. The characteristics of business model, explore the operation mechanism of local government agricultural websites in government affairs, information services and other aspects, analysis of Shangluo agricultural network construction and development, through online and offline questionnaires, face-to-face inquiries, Internet data analysis and other survey methods, survey Shangluo agricultural website information system, form design, users Satisfaction and other content, the analysis concluded that local government agricultural websites have the advantages of complete information network framework, comprehensive management system, responsibility implementation, information coverage, rich experience, intellectual reserve and so on. At the same time, there are some problems such as small influence, imbalance of service, low utilization of information, lack of image management and so on. From three aspects of operation mode positioning, information system construction and image system construction of local government agricultural websites, this paper proposes positioning, content and situation three links. The second is to satisfy the "power-responsibility relationship" and determine the "ppp" power-responsibility model to ensure the sustainable and healthy operation of the website. 2. Content links through Shangluo Agricultural Network through information routes, information circulation, information management three aspects to build the information system. To construct the "two-line" model, establish the information perfect mechanism, strengthen the local characteristic brand construction and the support agricultural information service; Second, to construct the "membership" information management model in the information management, establish the membership agricultural information resources management system, through the real-name certification membership business model, around the website brand construction, develop products. Brand promotion, information sharing between government and enterprises, e-commerce services and other services to improve the social benefits of the website, explore and promote the development of modern agriculture with characteristics, leisure agriculture economic benefits. Participants in information resources, enrich the types of agricultural data information, improve the flow of information and resource utilization, guide the development of local agricultural information, open the bottleneck of restricting Shangluo agricultural information services. 3. Formal links through the website image system construction, one is to establish a high starting point of the "four-dimensional planning" image planning model, from long, wide, deep, time Four dimensions of website image design to improve the quality of website image; second, to build a brand management model, improve website identification and influence, strengthen the promotion of "Shangluo Agriculture" brand, promote the city's brand building of agricultural products; third, long-term management of website image, column responsibility system, to ensure that the website column update speed and stability This paper analyzes the content and form of Shangluo Agricultural Network from all aspects of the website, clarifies the advantages and existing problems of the website, innovates the way of collecting information of agricultural participants in Shangluo City, enriches the statistical types of agricultural data in Shangluo City, and provides more authoritative, practical and timely information. Through the simultaneous construction of several agricultural information platforms, a multi-platform resource sharing cloud mechanism in Shangluo City is established to maximize the flow of information and resource utilization.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D63;F327
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