本文選題：旅游偏好 + 旅游決策行為　； 參考：《天津財經(jīng)大學》2016年碩士論文

【摘要】：隨著經(jīng)濟社會的不斷發(fā)展,我國國內(nèi)旅游已經(jīng)成為大眾普遍的消費方式,而女性在旅游中發(fā)揮的作用也逐漸增大。新時代的女性,學歷越來越高,工作越來越好,收入也越來越高,她們的出游需求也在不斷擴大。如今,大多數(shù)的女性都在閑暇時外出旅游,不僅僅是看看外面的世界,增長見識,更多的是緩解平時工作上的壓力。此外,數(shù)據(jù)顯示,外出的女性人數(shù)很多,并且還在增長。相對于男性旅游人數(shù)的增長速度來說,女性旅游的增長速度是非�？斓摹Ｈ欢�,旅游業(yè)界針對女性的旅游產(chǎn)品十分稀缺,旅游界對其研究成果也較少。因此,文章以天津市的女性居民為研究對象,采用問卷調(diào)查法,從旅游態(tài)度,旅游動機,旅游決策行為,旅游消費行為進行調(diào)查并采用統(tǒng)計分析方法進行分析,歸納出天津市女性居民旅游偏好與特點,并為旅游相關企業(yè)部門提出開發(fā)女性旅游市場的幾點建議,從而促進女性旅游的快速健康發(fā)展。論文共分為五部分,第一部分為緒論,主要介紹文章選題的背景及研究意義,介紹國內(nèi)外的學者的研究成果,研究方法與思路,研究內(nèi)容等。第二部分介紹相關概念,主要包括旅游偏好,旅游動機,旅游決策行為,旅游消費行為。第三部分為調(diào)查方案與問卷設計,主要包括調(diào)查目的,調(diào)查對象,調(diào)查方式,調(diào)查時間,分析方法等。第四部分為實證分析,根據(jù)問卷調(diào)查后收集的數(shù)據(jù),先對人口統(tǒng)計結構特征進行描述,再從旅游態(tài)度,旅游動機,旅游決策行為,旅游消費行為對天津市女性居民旅游偏好進行數(shù)據(jù)分析。第五部分為結論與建議,通過對天津市女性居民旅游偏好進行歸納總結,提出開發(fā)女性旅游產(chǎn)品的具體建議。
[Abstract]:With the development of economy and society, domestic tourism has become a popular consumption mode in China, and the role of women in tourism has gradually increased. Women in the new age have higher academic qualifications, better jobs, higher incomes and greater demand for travel. Today, most women travel in their spare time, not just to see the outside world, to gain insight, but also to ease the stress at work. In addition, the figures show that the number of women going out is high and growing. Female tourism is growing at a very fast rate relative to the number of men traveling. However, tourism industry for women's tourism products are very scarce, tourism industry to its research results are also less. Therefore, the article takes the female residents of Tianjin as the research object, adopts the questionnaire method, carries on the investigation from the tourism attitude, the tourism motive, the tourism decision-making behavior, the tourism consumption behavior, and uses the statistical analysis method to carry on the analysis. This paper sums up the tourism preference and characteristics of Tianjin female residents and puts forward some suggestions for the tourism related enterprises to develop the female tourism market so as to promote the rapid and healthy development of female tourism. The paper is divided into five parts. The first part is the introduction. It mainly introduces the background and significance of the selected topic, the research results of scholars at home and abroad, the research methods and ideas, the research content and so on. The second part introduces the related concepts, including tourism preference, tourism motivation, tourism decision-making behavior, tourism consumption behavior. The third part is the design of the survey plan and questionnaire, including the purpose, the object, the way, the time, the analysis method and so on. The fourth part is the empirical analysis, according to the data collected after the questionnaire survey, firstly describes the demographic structure characteristics, then from the tourism attitude, tourism motivation, tourism decision-making behavior. Tourism consumption behavior is used to analyze the tourism preference of female residents in Tianjin. The fifth part is the conclusion and the suggestion, through the summary to the Tianjin female inhabitant's tourism preference, puts forward the concrete suggestion to develop the female tourism product.
【學位授予單位】：天津財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F592.7;C913.68;C912.6

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