本文選題：生態(tài) + 體育�。� 參考：《北京體育大學(xué)》2017年碩士論文

【摘要】：生態(tài)四項(xiàng)運(yùn)動(dòng)創(chuàng)立之初將生態(tài)文明建設(shè)融入到體育、體育旅游,用健康產(chǎn)業(yè)促進(jìn)地方經(jīng)濟(jì)發(fā)展,是以生態(tài)體育為主題的運(yùn)動(dòng)項(xiàng)目。2016年生態(tài)四項(xiàng)運(yùn)動(dòng)在原有標(biāo)準(zhǔn)化流程基礎(chǔ)上,將文化創(chuàng)意產(chǎn)業(yè)對(duì)外輸出,并舉辦生態(tài)四項(xiàng)論壇、成立生態(tài)四項(xiàng)聯(lián)盟等,這些改變都會(huì)使生態(tài)四項(xiàng)運(yùn)動(dòng)的發(fā)展成為一次重要的轉(zhuǎn)折。目前,生態(tài)四項(xiàng)運(yùn)動(dòng)項(xiàng)目建設(shè)方面還存在不足,本文對(duì)生態(tài)四項(xiàng)運(yùn)動(dòng)項(xiàng)目建設(shè)方面進(jìn)行研究,通過(guò)專家訪談法、問(wèn)卷調(diào)查法、數(shù)理統(tǒng)計(jì)法和SWOT分析法,篩選出影響生態(tài)四項(xiàng)運(yùn)動(dòng)推廣建設(shè)的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和威脅四方面因素,并進(jìn)行戰(zhàn)略定位研究,以期為生態(tài)四項(xiàng)運(yùn)動(dòng)項(xiàng)目建設(shè)提供理論依據(jù)。本文通過(guò)研究得出的主要結(jié)論如下:1.通過(guò)SWOT戰(zhàn)略分析法,總結(jié)出生態(tài)四項(xiàng)運(yùn)動(dòng)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和挑戰(zhàn),戰(zhàn)略發(fā)展模型為積極調(diào)整型戰(zhàn)略,為生態(tài)四項(xiàng)運(yùn)動(dòng)未來(lái)賽事產(chǎn)品規(guī)范化、市場(chǎng)化運(yùn)作、媒體推廣、新產(chǎn)品研發(fā)提供指導(dǎo)意見(jiàn)。2.根據(jù)SWOT戰(zhàn)略分析法定位,需要通過(guò)積極調(diào)整和利用組織外部?jī)?yōu)勢(shì)機(jī)會(huì),克服組織內(nèi)部劣勢(shì),不斷簡(jiǎn)化劣勢(shì)威脅。完善生態(tài)四項(xiàng)運(yùn)動(dòng)推廣標(biāo)準(zhǔn)化流程,把握政府引導(dǎo)有利時(shí)機(jī)積極開(kāi)展市場(chǎng)化運(yùn)作,在賽程中加入休閑體育體驗(yàn)旅游項(xiàng)目,促進(jìn)生態(tài)四項(xiàng)運(yùn)動(dòng)的長(zhǎng)足發(fā)展。3.生態(tài)四項(xiàng)運(yùn)動(dòng)項(xiàng)目核心為生態(tài)四項(xiàng)比賽,通過(guò)以建立知識(shí)產(chǎn)權(quán)保護(hù)、賽事產(chǎn)品規(guī)范化、市場(chǎng)化招商運(yùn)作機(jī)制等途徑完善生態(tài)四項(xiàng)運(yùn)動(dòng)項(xiàng)目建設(shè),從而實(shí)現(xiàn)不同地域推廣標(biāo)準(zhǔn)化生態(tài)四項(xiàng)運(yùn)動(dòng)。4.調(diào)查結(jié)果為重點(diǎn)進(jìn)行市場(chǎng)化運(yùn)作開(kāi)發(fā),為贊助商提供更優(yōu)質(zhì)的回報(bào)體系。運(yùn)動(dòng)員建議增加體育體驗(yàn)旅游環(huán)節(jié),媒體方面希望廣泛吸納國(guó)際媒體參與報(bào)道,在國(guó)際范圍內(nèi)宣傳推廣生態(tài)四項(xiàng)運(yùn)動(dòng)。
[Abstract]:The construction of ecological civilization was integrated into sports, sports tourism and local economic development with health industry at the beginning of the establishment of ecological sport, which is a sport with ecological sports as its theme. Exporting cultural and creative industries to the outside world, holding four ecological forums and setting up the four ecological alliances, all these changes will make the development of the four ecological movements an important turning point. At present, there are still deficiencies in the construction of ecological four sports. This paper studies the construction of ecological four sports, through expert interview, questionnaire survey, mathematical statistics and SWOT analysis. In order to provide the theoretical basis for the construction of the ecological four sports, four factors affecting the promotion and construction of the ecological four sports are selected, such as the advantages, disadvantages, opportunities and threats, and the strategic orientation is studied in order to provide a theoretical basis for the construction of the ecological four sports. The main conclusions of this paper are as follows: 1. Through the strategic analysis of SWOT, this paper summarizes the advantages, disadvantages, opportunities and challenges of the development of the ecological four sports. The strategic development model is a positive adjustment strategy, which is the standardization, marketization and media promotion of the future events of the ecological four sports. New product R & D provides guidance. 2. According to the positioning of SWOT strategic analysis method, we need to actively adjust and utilize the opportunities of external advantages of organizations, overcome the internal weaknesses of the organization, and constantly simplify the threat of inferiority. Improve the process of promoting standardization of ecological four sports, grasp the favorable opportunity for the government to carry out market-oriented operation, add leisure sports experience tourism in the course of the competition, and promote the rapid development of ecological four sports. 3. The core of the ecological four-sport project is the ecological four-event competition. By establishing intellectual property rights protection, standardizing the products of the event, and marketing the operating mechanism of attracting investment, the construction of the ecological four-sport project is improved. So as to achieve the promotion of different regions standardized ecological four sports. 4. The results of the investigation focus on market-oriented operation and development to provide sponsors with a higher-quality return system. Athletes suggest to increase sports experience tourism links, the media hope to extensively attract international media to participate in the report, in the international scope of publicity and promotion of the ecological four sports.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G888

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