本文選題：滑雪機(jī)械設(shè)備　切入點(diǎn)：滑雪旅游產(chǎn)業(yè)　出處：《哈爾濱體育學(xué)院》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：2022年冬季奧林匹克遠(yuǎn)的會(huì)的成功申辦使我國(guó)滑雪體育運(yùn)動(dòng)項(xiàng)目和滑雪旅游產(chǎn)業(yè)市場(chǎng)前景擴(kuò)大,滑雪項(xiàng)目在國(guó)內(nèi)越來(lái)越受人們的歡迎和重視。目前,國(guó)內(nèi)氣候環(huán)境適宜的省份地區(qū)都在國(guó)家的大力支持下相序的建立了滑雪場(chǎng),在雪場(chǎng)開(kāi)展運(yùn)行的同時(shí),滑雪機(jī)械設(shè)備是必不可少的,而且隨著社會(huì)的進(jìn)步和經(jīng)濟(jì)的不斷增長(zhǎng),滑雪機(jī)械設(shè)備市場(chǎng)迅速發(fā)展起來(lái),在國(guó)外機(jī)械設(shè)備較為先進(jìn),國(guó)內(nèi)大型雪場(chǎng)基本都是進(jìn)口國(guó)外產(chǎn)品,國(guó)產(chǎn)品牌機(jī)械發(fā)展尚未突出,市場(chǎng)銷(xiāo)售相對(duì)落后。國(guó)內(nèi)外關(guān)于研究滑雪產(chǎn)業(yè)的專(zhuān)家有很多,在滑雪機(jī)械設(shè)備市場(chǎng)方面研究的甚少,國(guó)內(nèi)幾乎沒(méi)有相關(guān)機(jī)械設(shè)備市場(chǎng)的文獻(xiàn)資料,因此,本文以“我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)的現(xiàn)狀及趨勢(shì)研究”為題,具有一定的研究?jī)r(jià)值和可行性。本文通過(guò)文獻(xiàn)資料法、實(shí)地調(diào)研法、錄像觀察法、專(zhuān)家訪談法、數(shù)理統(tǒng)計(jì)法等對(duì)我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)情況進(jìn)行現(xiàn)狀調(diào)查與,發(fā)現(xiàn)問(wèn)題,分析國(guó)內(nèi)機(jī)械設(shè)備市場(chǎng)發(fā)展問(wèn)題的原因、提出對(duì)策和合理性的建議。通過(guò)對(duì)調(diào)研數(shù)據(jù)的研究分析,得出以下結(jié)論:(1)2016年全國(guó)滑雪場(chǎng)投入運(yùn)營(yíng)的架空式索道共計(jì)226條,分別分布于122家滑雪場(chǎng);全國(guó)滑雪場(chǎng)投入使用的拖牽式索道共計(jì)367條;全國(guó)滑雪場(chǎng)投入運(yùn)營(yíng)的國(guó)產(chǎn)固定抱索器式架空纜車(chē)索道總計(jì)124條,索道長(zhǎng)度總計(jì)116938米,平均每條索道長(zhǎng)度943.04米;自1999年起中國(guó)第一條魔毯式索道投入運(yùn)營(yíng)開(kāi)始,到2016年我國(guó)投入運(yùn)營(yíng)的魔毯總數(shù)為850條,累計(jì)總長(zhǎng)度約為102062米,平均每條長(zhǎng)度約為156米;目前,我國(guó)有大約50%以上的滑雪場(chǎng)沒(méi)有配備壓雪車(chē),主要靠租賃壓雪機(jī);國(guó)內(nèi)滑雪場(chǎng)正在運(yùn)營(yíng)的全部壓雪車(chē)數(shù)量約為410臺(tái);其中百分之九十為進(jìn)口壓雪機(jī),剩余的為國(guó)產(chǎn)制造的壓雪機(jī);2015年,國(guó)內(nèi)新增壓雪機(jī)數(shù)量為61臺(tái);壓雪機(jī)生產(chǎn)研發(fā)數(shù)量每年處于不斷上升的趨勢(shì)。目前國(guó)內(nèi)市場(chǎng)中的雪地摩托商品主要以進(jìn)口品牌為主,根據(jù)本文的調(diào)查,滑雪場(chǎng)的雪地摩托保有量為1000臺(tái)左右,而國(guó)產(chǎn)雪地摩托的市場(chǎng)份額不到3%等等。(2)我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)存在很多問(wèn)題:包括技術(shù)開(kāi)發(fā)創(chuàng)新能力不足;產(chǎn)品冗雜,后期保障服務(wù)不到位;進(jìn)口機(jī)械設(shè)備價(jià)格不夠透明,價(jià)格制定無(wú)標(biāo)準(zhǔn)不夠規(guī)范;機(jī)械設(shè)備質(zhì)量性能差;機(jī)械設(shè)備市場(chǎng)意識(shí)淺薄;機(jī)械設(shè)備市場(chǎng)營(yíng)銷(xiāo)手段落后�；C(jī)械設(shè)備市場(chǎng)存在的問(wèn)題的原因分析如下:滑雪機(jī)械設(shè)備相關(guān)的科研人員與從事滑雪機(jī)械設(shè)備使用及維護(hù)保養(yǎng)專(zhuān)業(yè)人才缺失;生產(chǎn)商對(duì)機(jī)械設(shè)備的資源投資少;科學(xué)技術(shù)存在缺陷;宣傳力度缺乏;質(zhì)量高的正規(guī)產(chǎn)品沒(méi)有統(tǒng)一化;進(jìn)口的國(guó)外產(chǎn)品銷(xiāo)售商價(jià)格定位不標(biāo)準(zhǔn)。(3)我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)發(fā)展的劣勢(shì)包括:進(jìn)口國(guó)外機(jī)械設(shè)備消費(fèi)太高;我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)起步晚、基礎(chǔ)薄弱;滑雪旅游產(chǎn)業(yè)人口與滑雪機(jī)械設(shè)備設(shè)施不成正比;原創(chuàng)機(jī)械設(shè)備環(huán)節(jié)缺乏技術(shù)創(chuàng)新,技術(shù)人才缺失。(4)我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)發(fā)展的優(yōu)勢(shì)包括:我國(guó)建立滑雪場(chǎng)的地區(qū)環(huán)境氣候適宜,雪場(chǎng)越多需要的機(jī)械設(shè)備越多;為2022年冬奧會(huì)成功舉辦提供更大、更好、更專(zhuān)業(yè)的服務(wù);“冬奧會(huì)+旅游”的結(jié)合會(huì)大力吸引滑雪機(jī)械設(shè)備市場(chǎng)的發(fā)展;有助于培養(yǎng)我國(guó)更優(yōu)秀和專(zhuān)業(yè)的機(jī)械設(shè)備科技人才,發(fā)展滑雪產(chǎn)業(yè)市場(chǎng)。(5)我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)發(fā)展的挑戰(zhàn)包括:購(gòu)買(mǎi)后綜合保障服務(wù)水平缺乏;滑雪機(jī)械設(shè)備依靠進(jìn)口,使成本大幅度提高;滑雪場(chǎng)逐漸增多,加劇了滑雪機(jī)械設(shè)備市場(chǎng)、供銷(xiāo)商、營(yíng)銷(xiāo)商、廠家、賣(mài)家等行業(yè)內(nèi)的大幅度競(jìng)爭(zhēng);國(guó)內(nèi)滑雪場(chǎng)硬件設(shè)備與發(fā)達(dá)國(guó)家相比存在一定的差距和安全隱患。(6)我國(guó)滑雪機(jī)械設(shè)備市場(chǎng)發(fā)展的機(jī)遇包括:增強(qiáng)我國(guó)滑雪產(chǎn)業(yè)的綜合國(guó)力,提高滑雪旅游當(dāng)?shù)厝嗣竦纳钏?國(guó)內(nèi)滑雪場(chǎng)數(shù)量越來(lái)越多,提高滑雪機(jī)械設(shè)備供應(yīng)商的發(fā)展空間;在2022年冬奧會(huì)舉辦之前大力發(fā)展我國(guó)自創(chuàng)滑雪機(jī)械設(shè)備品牌;在冬奧會(huì)舉辦期間和之后與國(guó)外滑雪機(jī)械設(shè)備科技人才進(jìn)行交流、合作共贏。通過(guò)對(duì)研究與系統(tǒng)的分析,對(duì)我國(guó)滑雪機(jī)械市場(chǎng)存在的問(wèn)題提出以下發(fā)展對(duì)策與建議包括:加強(qiáng)滑雪機(jī)械設(shè)備專(zhuān)業(yè)人才的培養(yǎng)機(jī)制;提高科學(xué)合理的設(shè)計(jì)技術(shù);增強(qiáng)資金投入;增強(qiáng)機(jī)械設(shè)備市場(chǎng)意識(shí)的同時(shí),加大正規(guī)產(chǎn)品的宣傳力度;發(fā)揚(yáng)優(yōu)勢(shì),抵制劣勢(shì),抓住機(jī)遇,迎接挑戰(zhàn);國(guó)內(nèi)開(kāi)展的滑雪場(chǎng)中對(duì)滑雪機(jī)械設(shè)備進(jìn)行大量的引進(jìn)和資金投入;滑雪機(jī)械設(shè)備的價(jià)值評(píng)估標(biāo)準(zhǔn);雪機(jī)械設(shè)備市場(chǎng)的的信息共享機(jī)制;對(duì)滑雪機(jī)械設(shè)備產(chǎn)品、配件、服務(wù)進(jìn)行全程監(jiān)控,實(shí)施銷(xiāo)售服務(wù)一體式;對(duì)滑雪機(jī)械設(shè)備的設(shè)計(jì)引進(jìn)專(zhuān)業(yè)的科技人才;形成良好的經(jīng)營(yíng)模式,為滑雪機(jī)械設(shè)備市場(chǎng)的發(fā)展?fàn)I造一個(gè)開(kāi)闊的前景空間。
[Abstract]:The 2022 Winter Olympic bid far will make our skiing sports and skiing tourism industry market prospects to expand, skiing more popular and more and more attention at home. At present, the domestic suitable climate and environment provinces are vigorously supporting countries to set up under the sequence of the ski slopes in the snow field to carry out the operation at the same time, ski equipment is essential, but with the continuous growth of society and economy, the ski equipment market developed rapidly, more advanced in domestic and foreign machinery and equipment, large snow field mostly imported foreign products, domestic brands have not been highlighted in machinery development, market sales are relatively backward. There are a lot of experts study on the ski industry at home and abroad, little research in ski equipment market, almost no domestic equipment market related mechanical documents Therefore, this paper, on the topic of "study" the status quo and trend of China ski equipment market, has the research value and feasibility. Through using the method of literature, investigation, video observation, expert interview, mathematical statistics and investigation, found the problem of mechanical ski machine in China the equipment market situation, analysis of the causes of problems of domestic machinery and equipment market development, and put forward the countermeasures and suggestions of rationality. Based on the survey data analysis, draw the following conclusions: (1) the 2016 national ski operational overhead cableway totaling 226, respectively distributed in 122 ski resorts; national ski field put into use the towing cableway of a total of 367; the ski operation of the domestic fixed grip type aerial ropeway total 124, total length of 116938 meters ropeway, each cable length of 943.04 meters; since 1999 Since the first Chinese carpet ropeway put into operation began, to 2016 the total number of carpet operation in China was 850, the total length of about 102062 meters, the average of each length of about 156 meters; at present, I ski state about 50% not equipped with pressure snowmobiles, mainly rely on rental pressure snow machine; domestic the ski is operating all the pressure vehicle number is about 410 units; ninety percent of imported pressure snow machine, the residual pressure snow machine domestic manufacturing; in 2015, the number of domestic new booster snow machine 61 units; pressure snow machine R & D and production per year in a rising trend. The domestic market in the snow the goods are mainly imported brands, according to the survey, snow ski holdings to about 1000 units, while the domestic snowmobile market share of less than 3%. (2) China's machinery and equipment, there are many ski field asked Question: including technology development and innovation ability is insufficient; the product of complex, post security services are not in place; the price of imports of machinery and equipment is not transparent, the price is not standard non standard mechanical equipment; quality performance; mechanical equipment market consciousness; mechanical equipment marketing backward. The reasons for the existence of ski equipment market problems are as follows: Ski related mechanical equipment of scientific research personnel and engage in skiing mechanical equipment use and maintenance of professional personnel and lack of mechanical equipment manufacturers; less investment in science and technology resources; defects; lack of publicity; high quality products have no formal unification; foreign products distributors import price positioning is not standard. (3) China's ski machinery and equipment market development disadvantages include: import foreign machinery and equipment consumption is too high; China's ski equipment market started late, weak foundation; ski Travel industry population and skiing facility and equipment is not proportional to the original mechanical equipment; part of the lack of technological innovation, lack of technical personnel. (4) including China ski equipment market development advantages: the establishment of China's ski area environment more suitable climate, snow field needs more mechanical equipment; for the 2022 winter Olympics held successfully provide more, better, more professional service "; combining with the development of the Winter Olympics + tourism" will attract ski equipment market; help to develop our country more outstanding and professional mechanical equipment technical personnel, the development of the ski industry market. (5) the Chinese ski equipment market development challenges include: comprehensive security service level after the purchase of the lack of mechanical equipment; skiing rely on imports, the cost is greatly improved; ski gradually increased, exacerbating the skiing equipment market, suppliers, manufacturers, marketers, and other sellers A substantial competitive industry; domestic ski hardware equipment compared with developed countries there is a gap and some security risks. (6) the Chinese ski equipment market development opportunities include: enhance China's comprehensive national strength and skiing industry, improve the living standards of local people skiing tourism; domestic ski resorts are increasing in number, improve development ski space mechanical equipment suppliers; in the 2022 Winter Olympics held before developing our own ski machinery brand; and after the Winter Olympics held during the ski with foreign machinery and equipment technical personnel for communication, cooperation and win-win. Based on the analysis and research of system, puts forward some countermeasures and suggestions including the following development of Chinese existing ski Machinery Market: to strengthen the training mechanism of talents skiing professional mechanical equipment; design technology for improving the scientific and reasonable; strengthen capital investment; strengthen the mechanical equipment Preparation of market consciousness at the same time, increase the formal product publicity; use of the advantages and disadvantages boycott to seize the opportunity, meet the challenge, a lot; the introduction and investment in machinery and equipment to carry out domestic skiing ski in ski; value evaluation standards of machinery and equipment; snow mechanical equipment market information sharing mechanism; accessories for skiing machinery and equipment products, services, process monitoring, implementation of sales service integrated; design of ski mechanical equipment introduction of professional technical personnel; to form a good business model for skiing machinery market development to create a broad prospect.

【學(xué)位授予單位】：哈爾濱體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G863.1

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7 葉老，

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