本文選題：滑雪機械設(shè)備　切入點：滑雪旅游產(chǎn)業(yè)　出處：《哈爾濱體育學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：2022年冬季奧林匹克遠的會的成功申辦使我國滑雪體育運動項目和滑雪旅游產(chǎn)業(yè)市場前景擴大,滑雪項目在國內(nèi)越來越受人們的歡迎和重視。目前,國內(nèi)氣候環(huán)境適宜的省份地區(qū)都在國家的大力支持下相序的建立了滑雪場,在雪場開展運行的同時,滑雪機械設(shè)備是必不可少的,而且隨著社會的進步和經(jīng)濟的不斷增長,滑雪機械設(shè)備市場迅速發(fā)展起來,在國外機械設(shè)備較為先進,國內(nèi)大型雪場基本都是進口國外產(chǎn)品,國產(chǎn)品牌機械發(fā)展尚未突出,市場銷售相對落后。國內(nèi)外關(guān)于研究滑雪產(chǎn)業(yè)的專家有很多,在滑雪機械設(shè)備市場方面研究的甚少,國內(nèi)幾乎沒有相關(guān)機械設(shè)備市場的文獻資料,因此,本文以“我國滑雪機械設(shè)備市場的現(xiàn)狀及趨勢研究”為題,具有一定的研究價值和可行性。本文通過文獻資料法、實地調(diào)研法、錄像觀察法、專家訪談法、數(shù)理統(tǒng)計法等對我國滑雪機械設(shè)備市場情況進行現(xiàn)狀調(diào)查與,發(fā)現(xiàn)問題,分析國內(nèi)機械設(shè)備市場發(fā)展問題的原因、提出對策和合理性的建議。通過對調(diào)研數(shù)據(jù)的研究分析,得出以下結(jié)論:(1)2016年全國滑雪場投入運營的架空式索道共計226條,分別分布于122家滑雪場;全國滑雪場投入使用的拖牽式索道共計367條;全國滑雪場投入運營的國產(chǎn)固定抱索器式架空纜車索道總計124條,索道長度總計116938米,平均每條索道長度943.04米;自1999年起中國第一條魔毯式索道投入運營開始,到2016年我國投入運營的魔毯總數(shù)為850條,累計總長度約為102062米,平均每條長度約為156米;目前,我國有大約50%以上的滑雪場沒有配備壓雪車,主要靠租賃壓雪機;國內(nèi)滑雪場正在運營的全部壓雪車數(shù)量約為410臺;其中百分之九十為進口壓雪機,剩余的為國產(chǎn)制造的壓雪機;2015年,國內(nèi)新增壓雪機數(shù)量為61臺;壓雪機生產(chǎn)研發(fā)數(shù)量每年處于不斷上升的趨勢。目前國內(nèi)市場中的雪地摩托商品主要以進口品牌為主,根據(jù)本文的調(diào)查,滑雪場的雪地摩托保有量為1000臺左右,而國產(chǎn)雪地摩托的市場份額不到3%等等。(2)我國滑雪機械設(shè)備市場存在很多問題:包括技術(shù)開發(fā)創(chuàng)新能力不足;產(chǎn)品冗雜,后期保障服務(wù)不到位;進口機械設(shè)備價格不夠透明,價格制定無標準不夠規(guī)范;機械設(shè)備質(zhì)量性能差;機械設(shè)備市場意識淺薄;機械設(shè)備市場營銷手段落后�；C械設(shè)備市場存在的問題的原因分析如下:滑雪機械設(shè)備相關(guān)的科研人員與從事滑雪機械設(shè)備使用及維護保養(yǎng)專業(yè)人才缺失;生產(chǎn)商對機械設(shè)備的資源投資少;科學(xué)技術(shù)存在缺陷;宣傳力度缺乏;質(zhì)量高的正規(guī)產(chǎn)品沒有統(tǒng)一化;進口的國外產(chǎn)品銷售商價格定位不標準。(3)我國滑雪機械設(shè)備市場發(fā)展的劣勢包括:進口國外機械設(shè)備消費太高;我國滑雪機械設(shè)備市場起步晚、基礎(chǔ)薄弱;滑雪旅游產(chǎn)業(yè)人口與滑雪機械設(shè)備設(shè)施不成正比;原創(chuàng)機械設(shè)備環(huán)節(jié)缺乏技術(shù)創(chuàng)新,技術(shù)人才缺失。(4)我國滑雪機械設(shè)備市場發(fā)展的優(yōu)勢包括:我國建立滑雪場的地區(qū)環(huán)境氣候適宜,雪場越多需要的機械設(shè)備越多;為2022年冬奧會成功舉辦提供更大、更好、更專業(yè)的服務(wù);“冬奧會+旅游”的結(jié)合會大力吸引滑雪機械設(shè)備市場的發(fā)展;有助于培養(yǎng)我國更優(yōu)秀和專業(yè)的機械設(shè)備科技人才,發(fā)展滑雪產(chǎn)業(yè)市場。(5)我國滑雪機械設(shè)備市場發(fā)展的挑戰(zhàn)包括:購買后綜合保障服務(wù)水平缺乏;滑雪機械設(shè)備依靠進口,使成本大幅度提高;滑雪場逐漸增多,加劇了滑雪機械設(shè)備市場、供銷商、營銷商、廠家、賣家等行業(yè)內(nèi)的大幅度競爭;國內(nèi)滑雪場硬件設(shè)備與發(fā)達國家相比存在一定的差距和安全隱患。(6)我國滑雪機械設(shè)備市場發(fā)展的機遇包括:增強我國滑雪產(chǎn)業(yè)的綜合國力,提高滑雪旅游當?shù)厝嗣竦纳钏?國內(nèi)滑雪場數(shù)量越來越多,提高滑雪機械設(shè)備供應(yīng)商的發(fā)展空間;在2022年冬奧會舉辦之前大力發(fā)展我國自創(chuàng)滑雪機械設(shè)備品牌;在冬奧會舉辦期間和之后與國外滑雪機械設(shè)備科技人才進行交流、合作共贏。通過對研究與系統(tǒng)的分析,對我國滑雪機械市場存在的問題提出以下發(fā)展對策與建議包括:加強滑雪機械設(shè)備專業(yè)人才的培養(yǎng)機制;提高科學(xué)合理的設(shè)計技術(shù);增強資金投入;增強機械設(shè)備市場意識的同時,加大正規(guī)產(chǎn)品的宣傳力度;發(fā)揚優(yōu)勢,抵制劣勢,抓住機遇,迎接挑戰(zhàn);國內(nèi)開展的滑雪場中對滑雪機械設(shè)備進行大量的引進和資金投入;滑雪機械設(shè)備的價值評估標準;雪機械設(shè)備市場的的信息共享機制;對滑雪機械設(shè)備產(chǎn)品、配件、服務(wù)進行全程監(jiān)控,實施銷售服務(wù)一體式;對滑雪機械設(shè)備的設(shè)計引進專業(yè)的科技人才;形成良好的經(jīng)營模式,為滑雪機械設(shè)備市場的發(fā)展營造一個開闊的前景空間。
[Abstract]:The 2022 Winter Olympic bid far will make our skiing sports and skiing tourism industry market prospects to expand, skiing more popular and more and more attention at home. At present, the domestic suitable climate and environment provinces are vigorously supporting countries to set up under the sequence of the ski slopes in the snow field to carry out the operation at the same time, ski equipment is essential, but with the continuous growth of society and economy, the ski equipment market developed rapidly, more advanced in domestic and foreign machinery and equipment, large snow field mostly imported foreign products, domestic brands have not been highlighted in machinery development, market sales are relatively backward. There are a lot of experts study on the ski industry at home and abroad, little research in ski equipment market, almost no domestic equipment market related mechanical documents Therefore, this paper, on the topic of "study" the status quo and trend of China ski equipment market, has the research value and feasibility. Through using the method of literature, investigation, video observation, expert interview, mathematical statistics and investigation, found the problem of mechanical ski machine in China the equipment market situation, analysis of the causes of problems of domestic machinery and equipment market development, and put forward the countermeasures and suggestions of rationality. Based on the survey data analysis, draw the following conclusions: (1) the 2016 national ski operational overhead cableway totaling 226, respectively distributed in 122 ski resorts; national ski field put into use the towing cableway of a total of 367; the ski operation of the domestic fixed grip type aerial ropeway total 124, total length of 116938 meters ropeway, each cable length of 943.04 meters; since 1999 Since the first Chinese carpet ropeway put into operation began, to 2016 the total number of carpet operation in China was 850, the total length of about 102062 meters, the average of each length of about 156 meters; at present, I ski state about 50% not equipped with pressure snowmobiles, mainly rely on rental pressure snow machine; domestic the ski is operating all the pressure vehicle number is about 410 units; ninety percent of imported pressure snow machine, the residual pressure snow machine domestic manufacturing; in 2015, the number of domestic new booster snow machine 61 units; pressure snow machine R & D and production per year in a rising trend. The domestic market in the snow the goods are mainly imported brands, according to the survey, snow ski holdings to about 1000 units, while the domestic snowmobile market share of less than 3%. (2) China's machinery and equipment, there are many ski field asked Question: including technology development and innovation ability is insufficient; the product of complex, post security services are not in place; the price of imports of machinery and equipment is not transparent, the price is not standard non standard mechanical equipment; quality performance; mechanical equipment market consciousness; mechanical equipment marketing backward. The reasons for the existence of ski equipment market problems are as follows: Ski related mechanical equipment of scientific research personnel and engage in skiing mechanical equipment use and maintenance of professional personnel and lack of mechanical equipment manufacturers; less investment in science and technology resources; defects; lack of publicity; high quality products have no formal unification; foreign products distributors import price positioning is not standard. (3) China's ski machinery and equipment market development disadvantages include: import foreign machinery and equipment consumption is too high; China's ski equipment market started late, weak foundation; ski Travel industry population and skiing facility and equipment is not proportional to the original mechanical equipment; part of the lack of technological innovation, lack of technical personnel. (4) including China ski equipment market development advantages: the establishment of China's ski area environment more suitable climate, snow field needs more mechanical equipment; for the 2022 winter Olympics held successfully provide more, better, more professional service "; combining with the development of the Winter Olympics + tourism" will attract ski equipment market; help to develop our country more outstanding and professional mechanical equipment technical personnel, the development of the ski industry market. (5) the Chinese ski equipment market development challenges include: comprehensive security service level after the purchase of the lack of mechanical equipment; skiing rely on imports, the cost is greatly improved; ski gradually increased, exacerbating the skiing equipment market, suppliers, manufacturers, marketers, and other sellers A substantial competitive industry; domestic ski hardware equipment compared with developed countries there is a gap and some security risks. (6) the Chinese ski equipment market development opportunities include: enhance China's comprehensive national strength and skiing industry, improve the living standards of local people skiing tourism; domestic ski resorts are increasing in number, improve development ski space mechanical equipment suppliers; in the 2022 Winter Olympics held before developing our own ski machinery brand; and after the Winter Olympics held during the ski with foreign machinery and equipment technical personnel for communication, cooperation and win-win. Based on the analysis and research of system, puts forward some countermeasures and suggestions including the following development of Chinese existing ski Machinery Market: to strengthen the training mechanism of talents skiing professional mechanical equipment; design technology for improving the scientific and reasonable; strengthen capital investment; strengthen the mechanical equipment Preparation of market consciousness at the same time, increase the formal product publicity; use of the advantages and disadvantages boycott to seize the opportunity, meet the challenge, a lot; the introduction and investment in machinery and equipment to carry out domestic skiing ski in ski; value evaluation standards of machinery and equipment; snow mechanical equipment market information sharing mechanism; accessories for skiing machinery and equipment products, services, process monitoring, implementation of sales service integrated; design of ski mechanical equipment introduction of professional technical personnel; to form a good business model for skiing machinery market development to create a broad prospect.

【學(xué)位授予單位】：哈爾濱體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G863.1

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