發(fā)布時間：2018-02-13 08:21

  本文關(guān)鍵詞： 太鋼集團 國際化經(jīng)營 影響因素 戰(zhàn)略　出處：《山西財經(jīng)大學》2017年碩士論文　論文類型：學位論文

【摘要】：隨著我國經(jīng)濟發(fā)展進入新常態(tài),鋼鐵行業(yè)面臨著嚴峻的挑戰(zhàn),“一帶一路”戰(zhàn)略和“走出去”戰(zhàn)略的提出為其提供了新的機遇。鋼鐵行業(yè)將進入大變革、大調(diào)整階段,鋼鐵企業(yè)必須解決產(chǎn)能過剩、原材料進口以及日益增長的環(huán)保標準等問題,升級產(chǎn)品結(jié)構(gòu),重塑競爭新優(yōu)勢。鋼鐵工業(yè)是工業(yè)化的基礎(chǔ)以及國民經(jīng)濟的重要支柱,而太原鋼鐵集團有限公司(以下簡稱“太鋼集團”)作為山西省的龍頭企業(yè),對全省經(jīng)濟的平穩(wěn)發(fā)展發(fā)揮著重要作用。然而與國際鋼鐵巨頭相比,太鋼集團國際化水平仍有較大差距。國際化發(fā)展作為促進企業(yè)轉(zhuǎn)型的重要途徑之一,因此研究太鋼集團的國際化經(jīng)營,增強國際競爭力,尤顯必要。本文以國內(nèi)外的有關(guān)企業(yè)國際化理論為指導,通過對太原鋼鐵集團有限公司的國際化現(xiàn)狀的分析,包括貿(mào)易與投資的現(xiàn)狀以及企業(yè)發(fā)展趨勢,以統(tǒng)計描述、實證分析等方法,研究了太鋼集團的國際化經(jīng)營動因和制約因素,強調(diào)了其進一步國際化的必要性和迫切性,并據(jù)此提出了在當前的經(jīng)濟背景下太鋼如何開展國際化經(jīng)營的對策建議。本文認為,太鋼集團有限公司國際化的動因包括國內(nèi)市場壓力、對原料資源與能源的獲取和保障、企業(yè)轉(zhuǎn)型的需要以及競爭優(yōu)勢的延伸。從東道國層面和企業(yè)層面上討論太鋼集團走向國際市場的制約因素,并且用聚類分析的方法針對東道國層面的影響因素對其國際化涉及的市場區(qū)域做出分類,發(fā)現(xiàn)每一類市場區(qū)域中的主導影響因素不同,各有特點。太鋼集團在開拓國際市場時,必須特別注意來自政治環(huán)境、經(jīng)濟發(fā)展水平、社會文化、地理等因素方面的影響。因此,本文認為太鋼集團應科學制定國際化戰(zhàn)略,借助一帶一路,加快國際產(chǎn)能合作,重視產(chǎn)品與技術(shù)創(chuàng)新,加大人才儲備,打造國際化的企業(yè)文化,發(fā)揮政府的支持作用。通過多種形式的措施,提升太鋼集團的國際化水平,成為鋼鐵行業(yè)的佼佼者。
[Abstract]:With China's economic development entering the new normal, the iron and steel industry is facing severe challenges, and the strategy of "Belt and Road" and "going out" provide them with new opportunities. The iron and steel industry will enter the stage of great transformation and adjustment. Iron and steel enterprises must solve the problems of overcapacity, import of raw materials and increasing environmental protection standards, upgrade the product structure and reshape new competitive advantages. The iron and steel industry is the foundation of industrialization and an important pillar of the national economy. Taiyuan Iron and Steel Group Co., Ltd (hereinafter referred to as "Taiyuan Iron and Steel Group"), as the leading enterprise in Shanxi Province, plays an important role in the smooth economic development of the province. However, compared with the international iron and steel giants, There is still a big gap in the internationalization level of Taigang Group. The development of internationalization is one of the important ways to promote the transformation of enterprises. This paper, guided by the theory of internationalization of enterprises at home and abroad, analyzes the present situation of internationalization of Taiyuan Iron and Steel Group Co., Ltd., including the current situation of trade and investment and the development trend of enterprises, and describes it statistically. Through empirical analysis and other methods, this paper studies the motivation and restriction factors of Taigang Group's internationalization, and emphasizes the necessity and urgency of its further internationalization. On the basis of this, the countermeasures and suggestions on how to carry out international operation in the current economic background are put forward. This paper holds that the motivation of internationalization of Taigang Group Co., Ltd. includes the pressure of domestic market, the acquisition and protection of raw material resources and energy. The needs of enterprise transformation and the extension of competitive advantage. From the host country level and enterprise level, discuss the restriction factors of Taigang group towards the international market, And the cluster analysis method is used to classify the market regions involved in internationalization according to the factors affecting the host country level. It is found that the dominant factors in each type of market area are different and have their own characteristics. We must pay special attention to the influence from the political environment, the level of economic development, the social culture, the geography and so on. Therefore, this paper holds that the Taigang Group should scientifically formulate the internationalization strategy and speed up the international production capacity cooperation with the help of Belt and Road. Emphasis on product and technological innovation, increase talent reserves, create an international corporate culture, give play to the role of government support. Through various forms of measures to enhance the international level of TISCO Group, become the leader of the steel industry.
【學位授予單位】：山西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.31

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