本文關鍵詞： 全域旅游 旅游產(chǎn)業(yè)融合 灰色關聯(lián)分析 價值鏈　出處：《重慶師范大學》2017年碩士論文　論文類型：學位論文

【摘要】：重慶市旅游總收入逐年增加,結合重慶市全域旅游建設背景,為更大發(fā)揮旅游產(chǎn)業(yè)的帶動力,有必要進一步創(chuàng)新旅游產(chǎn)業(yè)融合模式。重慶市行政范圍廣,旅游資源豐富,市場吸引力強,近年來已經(jīng)成為國內熱門旅游目的地。在國家旅游局深入推進全域旅游示范區(qū)建設和互聯(lián)網(wǎng)浪潮的推動下,如何優(yōu)化旅游產(chǎn)業(yè)融合結構、創(chuàng)新旅游產(chǎn)業(yè)融合模式,創(chuàng)新旅游產(chǎn)品,提升重慶市旅游產(chǎn)業(yè)綜合競爭力,是當下急需解決的問題。要借助重慶市智慧旅游建設的實施,鞏固旅游產(chǎn)業(yè)融合發(fā)展成果,挖掘旅游產(chǎn)業(yè)與相關產(chǎn)業(yè)的融合潛力,綜合考慮重慶市五大功能區(qū)劃分因素,以延長旅游產(chǎn)業(yè)鏈、完成旅游產(chǎn)業(yè)融合模式的升級轉變?yōu)槟繕?找到旅游業(yè)與其他產(chǎn)業(yè)更多的契合點,多產(chǎn)業(yè)協(xié)同健康發(fā)展。因此需要重慶市全域旅游創(chuàng)建的基礎上,需要對重慶市旅游產(chǎn)業(yè)融合模式及發(fā)展現(xiàn)狀進一步研究,推動重慶市經(jīng)濟全面發(fā)展,本文以全域旅游為背景,從產(chǎn)業(yè)融合的角度出發(fā),第一,研究重慶市旅游產(chǎn)業(yè)融合發(fā)展現(xiàn)狀,選取重慶市旅游產(chǎn)業(yè)融合模式案進行分析,發(fā)現(xiàn)存在旅游產(chǎn)品同質化、市場定位不精準,以及旅游營銷方式和手段不足等問題,提出旅游產(chǎn)業(yè)需要進一步融合發(fā)展;第二,研究全域旅游下重慶市發(fā)展旅游產(chǎn)業(yè)融合的必要性與可行性,認為旅游產(chǎn)業(yè)融合是產(chǎn)業(yè)發(fā)展的必然選擇,提出通過智慧旅游實現(xiàn)全域旅游,借助互聯(lián)網(wǎng)營銷打造“旅游+”平臺等對策建議。第三,對重慶市近六年旅游總收入和相關行業(yè)的灰色關聯(lián)度進行測算,得出重慶市旅游產(chǎn)業(yè)收入在與住宿餐飲、消費零售融合方面,仍有提升空間,與農業(yè)和工業(yè)融合潛力最大;第四,結合重慶市五大功能區(qū)劃分,基于四維價值鏈分析模型,構建適合各功能區(qū)的旅游產(chǎn)業(yè)融合發(fā)展模式。第五,提出全域旅游下重慶市旅游產(chǎn)業(yè)發(fā)展建議:避免旅游產(chǎn)品開發(fā)同質化,增強旅游產(chǎn)業(yè)競爭力;智慧旅游與“旅游+”共進,助力產(chǎn)業(yè)融合發(fā)展;創(chuàng)新旅游產(chǎn)業(yè)融合形式,挖掘產(chǎn)業(yè)融合潛力;注重區(qū)域功能與資源稟賦,合理引導旅游發(fā)展。本文的創(chuàng)新點體現(xiàn)在研究視角、研究方法等方面。以全域旅游為背景,對相關名詞進行總結,對概念進行梳理界定;結合灰色關聯(lián)理論,運用統(tǒng)計數(shù)據(jù)測算重慶市旅游產(chǎn)業(yè)與相關產(chǎn)業(yè)融合的灰色關聯(lián)度,研究重慶市旅游產(chǎn)業(yè)融合程度與發(fā)展?jié)摿?同時選擇重慶市特色旅游融合案例,對重慶市旅游產(chǎn)業(yè)與其他產(chǎn)業(yè)的融合發(fā)展模式進行研究,以分析案例或開發(fā)現(xiàn)狀提出目前存在的主要問題。本文通過對重慶市旅游產(chǎn)業(yè)融合發(fā)展現(xiàn)狀分析,進而研究全域旅游下了重慶市旅游產(chǎn)業(yè)融合發(fā)展的必要性與可行性,最后對重慶市旅游產(chǎn)業(yè)融合發(fā)展?jié)摿?以及基于功能區(qū)劃分的旅游產(chǎn)業(yè)融合發(fā)展模式選擇進行研究,以期能為重慶市創(chuàng)新旅游產(chǎn)業(yè)融合模式,實現(xiàn)全域旅游提出建議。
[Abstract]:The total tourism income of Chongqing is increasing year by year. In order to give full play to the driving force of tourism industry, it is necessary to further innovate the mode of tourism industry convergence. The market is so attractive that it has become a popular tourist destination in China in recent years. Under the impetus of the National Tourism Administration to promote the construction of the national tourism demonstration zone and the Internet wave, how to optimize the structure of tourism industry convergence, Innovation of tourism industry convergence mode, innovation of tourism products and promotion of the comprehensive competitiveness of Chongqing tourism industry are the problems urgently needed to be solved at the moment. It is necessary to consolidate the achievements of tourism industry integration and development with the help of the implementation of Chongqing's intelligent tourism construction. In order to extend the tourism industry chain and complete the upgrading and transformation of tourism industry convergence mode, the paper excavates the potential of tourism industry integration with related industries, and comprehensively considers the dividing factors of five major functional areas in Chongqing to extend the tourism industry chain and complete the upgrading and transformation of tourism industry convergence mode. In order to find more convergence points between tourism and other industries and to develop multi-industries in a coordinated and healthy manner, it is necessary to further study the integration mode and development status of tourism industry in Chongqing on the basis of the establishment of tourism in the whole region of Chongqing. In order to promote the overall development of Chongqing's economy, this paper takes the global tourism as the background, from the angle of industrial convergence, first, studies the present situation of Chongqing's tourism industry convergence, and selects the Chongqing tourism industry convergence model case to analyze. It is found that there are some problems such as homogenization of tourism products, inaccurate market positioning and insufficient methods and means of tourism marketing. It is pointed out that the tourism industry needs to be further integrated and developed; second, This paper studies the necessity and feasibility of developing tourism industry amalgamation in Chongqing under the condition of global tourism, thinks that tourism industry convergence is the inevitable choice of industry development, and puts forward the idea of realizing global tourism through intelligent tourism. With the help of Internet marketing to create a "tourism" platform and other countermeasures. Third, the total income of Chongqing tourism and the grey correlation degree of related industries in the past six years are calculated, and the income of Chongqing tourism industry is found to be related to accommodation and catering. In terms of consumer retail convergence, there is still room for improvement, with the greatest potential for integration with agriculture and industry. 4th, based on the four-dimensional value chain analysis model, combined with the five functional areas of Chongqing, This paper constructs the integrated development model of tourism industry suitable for each functional area. 5th, and puts forward some suggestions for the development of Chongqing tourism industry under global tourism: avoiding the homogeneity of tourism product development, enhancing the competitiveness of tourism industry, advancing intelligent tourism and "tourism" together. Promoting the development of industry convergence; innovating the form of tourism industry convergence and tapping the potential of industry convergence; paying attention to regional function and resource endowment, reasonably guiding tourism development. Research methods and other aspects. Based on the background of global tourism, summed up the relevant nouns, combed and defined the concept; combined with the grey correlation theory, using statistical data to calculate the integration of tourism industry and related industries of Chongqing gray correlation degree, This paper studies the degree and development potential of Chongqing's tourism industry, and studies the development model of Chongqing's tourism industry and other industries by choosing the case of Chongqing's characteristic tourism integration. This paper analyzes the present situation of tourism industry convergence in Chongqing, and then studies the necessity and feasibility of the integration development of tourism industry in Chongqing under the condition of global tourism. Finally, the paper studies the development potential of tourism industry convergence in Chongqing and the choice of tourism industry convergence development model based on the division of functional areas, in order to provide suggestions for Chongqing to innovate tourism industry convergence model and realize tourism in the whole region.
【學位授予單位】：重慶師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

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