本文關(guān)鍵詞： 新能源戰(zhàn)略 發(fā)展型戰(zhàn)略 業(yè)務(wù)層戰(zhàn)略 財(cái)務(wù)績(jī)效　出處：《哈爾濱商業(yè)大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：世界經(jīng)濟(jì)的發(fā)展離不開(kāi)資源的支撐,資源的承載力也制約著經(jīng)濟(jì)的發(fā)展。能源問(wèn)題是人類(lèi)目前面臨的首要挑戰(zhàn)。戰(zhàn)略體現(xiàn)了企業(yè)未來(lái)的發(fā)展方向,是決定企業(yè)生存和發(fā)展的關(guān)鍵因素,企業(yè)在一定期間內(nèi)表現(xiàn)出來(lái)的財(cái)務(wù)績(jī)效一般是其戰(zhàn)略制定和實(shí)施結(jié)果的體現(xiàn),也是對(duì)企業(yè)戰(zhàn)略制定和策略實(shí)施結(jié)果的評(píng)價(jià)。新能源戰(zhàn)略是引領(lǐng)未來(lái)中國(guó)乃至世界經(jīng)濟(jì)增長(zhǎng)的新引擎,通過(guò)研究企業(yè)新能源戰(zhàn)略對(duì)財(cái)務(wù)績(jī)效的影響能夠從微觀主體上把握住經(jīng)濟(jì)增長(zhǎng)的新契機(jī),從而使企業(yè)和政府在部署新能源戰(zhàn)略時(shí)有所啟示。以B公司為研究對(duì)象,B公司新能源戰(zhàn)略對(duì)財(cái)務(wù)績(jī)效的影響為研究?jī)?nèi)容,在相關(guān)文獻(xiàn)分析的基礎(chǔ)上,首先對(duì)企業(yè)戰(zhàn)略的涵義、層次與類(lèi)型、特征以及財(cái)務(wù)績(jī)效的涵義進(jìn)行了介紹,接著通過(guò)分析不同層次戰(zhàn)略之間的傳導(dǎo)機(jī)理和有關(guān)于企業(yè)一體化戰(zhàn)略、多元化戰(zhàn)略、可持續(xù)發(fā)展戰(zhàn)略、資本結(jié)構(gòu)的相關(guān)理論,闡述出企業(yè)根據(jù)其發(fā)展戰(zhàn)略制定出具有其自身競(jìng)爭(zhēng)優(yōu)勢(shì)的競(jìng)爭(zhēng)戰(zhàn)略,從而通過(guò)其競(jìng)爭(zhēng)戰(zhàn)略影響企業(yè)的財(cái)務(wù)績(jī)效。然后,先定性分析B公司的新能源戰(zhàn)略是如何通過(guò)其競(jìng)爭(zhēng)戰(zhàn)略的實(shí)現(xiàn)從而影響其財(cái)務(wù)績(jī)效的,接著以SPSS 19.0軟件為統(tǒng)計(jì)工具,對(duì)其近五年的新能源戰(zhàn)略和財(cái)務(wù)績(jī)效水平進(jìn)行描述性統(tǒng)計(jì)、主成分分析和相關(guān)性檢驗(yàn)的定量分析,對(duì)案例企業(yè)多年來(lái)具體規(guī)劃和實(shí)施新能源戰(zhàn)略的經(jīng)驗(yàn)綜合地進(jìn)行總結(jié)和研究,從而得出研究結(jié)論,并揭示出B公司新能源戰(zhàn)略規(guī)劃中存在的問(wèn)題并提出相應(yīng)的建議。最后,根據(jù)B公司實(shí)施的新能源戰(zhàn)略的具體情況,提出給其他新能源企業(yè)帶來(lái)的啟示和借鑒。
[Abstract]:The development of the world economy can not be separated from the support of resources, and the carrying capacity of resources also restricts the development of economy. Energy problem is the primary challenge facing mankind at present. The strategy reflects the future development direction of enterprises. It is the key factor to determine the survival and development of the enterprise. The financial performance of the enterprise in a certain period of time is generally the embodiment of its strategy formulation and implementation results. The new energy strategy is a new engine to lead the economic growth of China and the world in the future. By studying the impact of new energy strategy on financial performance, we can grasp the new opportunity of economic growth from the micro subject. So that enterprises and governments in the deployment of new energy strategy has some enlightenment. B company as the research object of the impact of new energy strategy on financial performance, on the basis of relevant literature analysis. Firstly, it introduces the meaning, level and type, characteristics and financial performance of the enterprise strategy, and then analyzes the transmission mechanism between different levels of strategy and the integration strategy of the enterprise. Diversification strategy, sustainable development strategy, capital structure related theory, elaborated the enterprise according to its development strategy to formulate its own competitive advantage of the competitive strategy. Then, the paper qualitatively analyzes how B Company's new energy strategy can affect its financial performance through the realization of its competitive strategy. Then using SPSS 19.0 software as a statistical tool, the paper describes the new energy strategy and financial performance level in recent five years, and analyzes the quantitative analysis of principal component analysis and correlation test. This paper summarizes and studies the experience of the case enterprises in planning and implementing new energy strategy for many years, and draws the conclusion of the research. Finally, according to the specific situation of the new energy strategy implemented by B Company, the enlightenment and reference to other new energy enterprises are put forward.
【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F425;F406.72

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