本文關(guān)鍵詞： 宇航國(guó)際市場(chǎng) 市場(chǎng)研究 發(fā)展戰(zhàn)略　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：軍工科研院所是中國(guó)科技發(fā)展建設(shè)過(guò)程中誕生的一個(gè)特殊產(chǎn)物。它誕生自計(jì)劃經(jīng)濟(jì)時(shí)代,是舉國(guó)體制中發(fā)展綜合國(guó)力的有生力量。隨著中國(guó)改革開(kāi)放和市場(chǎng)經(jīng)濟(jì)發(fā)展,軍工科研院所不可避免的需要進(jìn)行市場(chǎng)化轉(zhuǎn)型。這個(gè)轉(zhuǎn)型過(guò)程是復(fù)雜而困難的,同時(shí)也是一個(gè)漫長(zhǎng)的過(guò)程。像B研究所一樣在轉(zhuǎn)型過(guò)程中的機(jī)構(gòu),它既有高校、學(xué)院等事業(yè)單位的特征,又需要把自己定位為一個(gè)高科技、高端制造的企業(yè)。B研究所成立于20世紀(jì)50年代,是一家歷史悠久的具有軍工背景的研究所,主要從事宇航高端儀器研制。研究所的主要產(chǎn)品是光學(xué)遙感衛(wèi)星,主要應(yīng)用于資源勘查、氣象觀測(cè)、環(huán)境監(jiān)視、災(zāi)害防護(hù)等民用領(lǐng)域。近幾年,隨著國(guó)家國(guó)防工業(yè)改革,B研究所感受到了巨大的市場(chǎng)競(jìng)爭(zhēng)壓力,國(guó)家投入逐年下調(diào),“吃皇糧”的好日子已經(jīng)不再,研究所迫切面臨轉(zhuǎn)型。在市場(chǎng)化轉(zhuǎn)型期間,B研究所開(kāi)始評(píng)估開(kāi)拓國(guó)際市場(chǎng)的可行性。通過(guò)幾十年的積累,B研究所的技術(shù)水平在國(guó)際市場(chǎng)具有一定競(jìng)爭(zhēng)力,但是同時(shí)也存在產(chǎn)品成本過(guò)高等問(wèn)題。本文分析了B研究所自身的特點(diǎn),研究了B研究所在國(guó)際市場(chǎng)開(kāi)發(fā)工作開(kāi)展的情況和遇到的問(wèn)題;從宏觀上調(diào)查了國(guó)際遙感衛(wèi)星市場(chǎng)市場(chǎng)的總體情況和市場(chǎng)競(jìng)爭(zhēng)環(huán)境;通過(guò)搜集主流衛(wèi)星制造商的發(fā)展規(guī)劃,統(tǒng)計(jì)了未來(lái)10年遙感衛(wèi)星市場(chǎng)的容量;以具有突出代表的企業(yè)為案例對(duì)國(guó)際宇航市場(chǎng)的商業(yè)模式進(jìn)行了研究;最后通過(guò)SWOT分析,嘗試為B研究所制定了國(guó)際發(fā)展戰(zhàn)略。
[Abstract]:Military research institutes are a special product of the development and construction of science and technology in China, which was born in the era of planned economy. With China's reform and opening up and the development of the market economy, military research institutes inevitably need to carry out market-oriented transformation. This process is complex and difficult. At the same time, it is also a long process. Like B Institute in the process of transformation, it not only has the characteristics of institutions such as colleges and universities, but also needs to position itself as a high-tech. High-end manufacturing enterprise. B Institute was established in 1950s, is a long history of military industry background of the Institute. The main products of the institute are optical remote sensing satellites, which are mainly used in the fields of resources exploration, meteorological observation, environmental monitoring, disaster prevention and other civil fields. As the National Defense Industry Reform Research Institute feels the tremendous pressure of market competition, the national investment is declining year by year, and the good days of "eating king's grain" are no longer there. The research institute is facing the transformation urgently. During the period of market-oriented transformation, the B Research Institute began to evaluate the feasibility of developing the international market. Through decades of accumulation, the technological level of the B Research Institute has a certain degree of competitiveness in the international market. But at the same time, there are some problems such as too high product cost. This paper analyzes the characteristics of B Research Institute, and studies the situation and problems encountered by B Research Institute in the international market development. The overall situation and market competition environment of the international remote sensing satellite market are investigated from the macro perspective. Through collecting the development plan of mainstream satellite manufacturers, the capacity of remote sensing satellite market in the next 10 years is counted. The business model of the international aerospace market is studied with the outstanding representative enterprises as a case. Finally, through SWOT analysis, the author tries to draw up the international development strategy for B Institute.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.4

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