本文選題：情感體驗(yàn)設(shè)計(jì) + 書(shū)店空間�。� 參考：《北京理工大學(xué)》2015年碩士論文

【摘要】：體驗(yàn)經(jīng)濟(jì)時(shí)代的到來(lái),消費(fèi)者的消費(fèi)觀念和消費(fèi)方式也發(fā)生了轉(zhuǎn)變,《大趨勢(shì)》的作者約翰·奈斯比特說(shuō):“每當(dāng)一種新技術(shù)被引進(jìn)社會(huì),人類(lèi)必然要產(chǎn)生一種需要加以平衡的反應(yīng),也就是產(chǎn)生一種高情感,否則,新技術(shù)就會(huì)遭到排斥。技術(shù)越高,情感需求也就越大�！盵1]隨著信息時(shí)代的飛速發(fā)展,人們的閱讀方式隨著網(wǎng)絡(luò)的日益發(fā)達(dá)而發(fā)生了變化,網(wǎng)絡(luò)書(shū)店不斷興起壯大,實(shí)體書(shū)店面臨巨大的發(fā)展危機(jī),從目前的消費(fèi)結(jié)構(gòu)來(lái)看,人們購(gòu)買(mǎi)一件物品不再是僅僅滿足生活必需的要求,而是追求商品的精神附加值,尋求心靈上的共鳴。情感和體驗(yàn)需求的日益增長(zhǎng),情感化設(shè)計(jì)、體驗(yàn)化設(shè)計(jì)和感性設(shè)計(jì)等成為備受人們關(guān)注的新的設(shè)計(jì)理念。本文以實(shí)體書(shū)店空間為研究對(duì)象,試圖解讀情感體驗(yàn)設(shè)計(jì)理論在書(shū)店空間中發(fā)揮的巨大作用。通過(guò)對(duì)書(shū)店的歷史沿革、書(shū)店類(lèi)型、書(shū)店的空間構(gòu)成、性質(zhì)、書(shū)店設(shè)計(jì)趨勢(shì)的研究,結(jié)合國(guó)內(nèi)外優(yōu)秀書(shū)店設(shè)計(jì)案例,針對(duì)目前消費(fèi)者的閱讀心理和行為模式的特征,總結(jié)提煉出:無(wú)論是從人的精神情感需求,還是從目前的書(shū)店空間設(shè)計(jì)訴求上,情感體驗(yàn)設(shè)計(jì)理論對(duì)實(shí)體書(shū)店的發(fā)展有著巨大的理論和實(shí)踐支持。挖掘消費(fèi)者對(duì)書(shū)店的情感需求,發(fā)現(xiàn)當(dāng)前實(shí)體書(shū)店設(shè)計(jì)中缺乏對(duì)情感體驗(yàn)主體的考察,為了使實(shí)體書(shū)店設(shè)計(jì)在與網(wǎng)絡(luò)書(shū)店的競(jìng)爭(zhēng)中找好自身優(yōu)勢(shì)和自身定位,論文總結(jié)出情感體驗(yàn)設(shè)計(jì)在書(shū)店空間中的表達(dá)方式,首先通過(guò)對(duì)色彩、材質(zhì)、形態(tài)、光照等感官因素準(zhǔn)確的把握創(chuàng)造視覺(jué)新鮮感喚醒讀者情感,其次構(gòu)建舒適、藝術(shù)性、動(dòng)感性的情感符號(hào)使讀者產(chǎn)生閱讀的愉快感,最終通過(guò)構(gòu)建有意味的空間情節(jié),創(chuàng)造有文化歸屬感的空間場(chǎng)景,營(yíng)造自然健康的書(shū)店空間氣息,遵循以人為本的原則使讀者回歸自然,打造一種健康的生活方式,使書(shū)店空間氛圍的營(yíng)造得到更進(jìn)一步的改善,創(chuàng)造一個(gè)具有人文氣質(zhì)和人文關(guān)懷的書(shū)店空間,讓讀者產(chǎn)生閱讀和購(gòu)買(mǎi)行為產(chǎn)生舒適感、滿足感、愉悅感,實(shí)現(xiàn)自我價(jià)值的擴(kuò)大,從而達(dá)到消費(fèi)者對(duì)書(shū)店的認(rèn)同感。最終通過(guò)設(shè)計(jì)實(shí)踐進(jìn)一步的論證和強(qiáng)化“情感體驗(yàn)”設(shè)計(jì)理論運(yùn)用在當(dāng)今實(shí)體書(shū)店空間設(shè)計(jì)中的巨大價(jià)值,這一過(guò)程豐富了書(shū)店空間設(shè)計(jì)的理論研究,同時(shí)拓展了多樣化書(shū)店空間設(shè)計(jì)表現(xiàn)方式,在已有文獻(xiàn)大多重視其經(jīng)營(yíng)模式或某一側(cè)面的單一基礎(chǔ)上,增添了研究視角,使實(shí)體書(shū)店更加符合現(xiàn)代人的生活方式,推動(dòng)了實(shí)體書(shū)店在設(shè)計(jì)學(xué)科領(lǐng)域的發(fā)展。
[Abstract]:With the advent of the era of experience economy, consumer attitudes and patterns of consumption have also changed. "whenever a new technology is introduced into society," says John Nesbitt, author of Big Trends, Human beings must produce a reaction that needs to be balanced, that is, a high emotion, otherwise, the new technology will be rejected. The higher the technology, the greater the emotional demand. "[1] with the rapid development of the information age, people's way of reading has changed with the development of the network, the online bookstore has been rising and growing, and the physical bookstore is facing a huge development crisis. From the current consumption structure, people buy an item is no longer just to meet the requirements of life, but to pursue the spiritual added value of goods, seeking spiritual resonance. With the increasing demand for emotion and experience, emotional design, experiential design and sensibility design have become a new design concept. This paper takes the physical bookstore space as the research object and tries to interpret the great role of the emotional experience design theory in the bookshop space. Through the study of the history, type, space composition, nature and design trend of bookstores, combined with excellent bookshop design cases at home and abroad, this paper aims at the characteristics of reading psychology and behavior pattern of consumers at present. It is concluded that the theory of emotional experience design has great theoretical and practical support for the development of physical bookstores, both from the spiritual and emotional needs of human beings and from the demands of space design of bookstores at present. In order to find out the consumers' emotional demand for bookstores, and find out that the current design of physical bookstores lacks the investigation of the subject of emotional experience, in order to make the design of entity bookstores find their own advantages and positioning in the competition with online bookstores. This paper summarizes the expression of emotional experience design in the bookshop space. Firstly, by accurately grasping the sensory factors, such as color, material, form, illumination and so on, to create visual freshness to awaken the reader's emotion, and secondly to construct comfort and artistry. Dynamic emotional symbols make readers feel happy to read. Finally, by constructing meaningful space plot, creating a space scene with a sense of cultural belonging, creating a natural and healthy bookshop space breath. Following the principle of "people-oriented" makes readers return to nature, create a healthy way of life, further improve the atmosphere of bookshop space, and create a bookshop space with humanistic temperament and humanistic care. Let readers produce reading and purchase behavior to produce comfort, satisfaction, pleasure, to achieve the expansion of self-worth, so as to achieve consumer identity to the bookstore. Finally, through the design practice, the author further demonstrates and strengthens the great value of the "emotion experience" design theory in the space design of the physical bookstore, which enriches the theoretical research of the bookshop space design. At the same time, it expands the expression way of the space design of the diversified bookshop, on the basis of which most of the existing documents attach importance to its management mode or a single side, and adds the research angle of view to make the entity bookstore more in line with the modern life style. It promotes the development of entity bookstores in the field of design.
【學(xué)位授予單位】：北京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：TU247

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 桑瑜;劉經(jīng)強(qiáng);張永超;馮澤文;;基于情感體驗(yàn)的人物紀(jì)念館設(shè)計(jì)研究[J];中外建筑;2017年07期

相關(guān)碩士學(xué)位論文 前2條

1 莫?jiǎng)η?VR場(chǎng)景在實(shí)體書(shū)店中的應(yīng)用研究[D];南京大學(xué);2017年

2 王祉m，

本文編號(hào)：1947421