本文選題：蜀文化 + 景區(qū)導視��； 參考：《四川師范大學》2015年碩士論文

【摘要】：導視系統(tǒng)是景區(qū)公共服務(wù)體系的重要構(gòu)成要素,是承載景點文化氣質(zhì)與歷史文脈的重要載體。成都作為一座歷史名城的現(xiàn)代旅游都市,其旅游業(yè)要走可持續(xù)發(fā)展的道路就要重視蜀文化資源在景區(qū)導視系統(tǒng)的整合開發(fā),本文便是在此現(xiàn)實需求的基礎(chǔ)上,采用實地調(diào)查研究、文獻著述閱讀、交叉學科研究、分析歸納等方法,從設(shè)計學的角度出發(fā),試圖將傳統(tǒng)的蜀地文化和現(xiàn)代的導視體系結(jié)合起來,研究成都景區(qū)導視的文化塑造,在豐富現(xiàn)有研究視角的同時,也拓展蜀地區(qū)域文化在導視設(shè)計中的研究成果,直觀指導其后的設(shè)計實踐。本文主要從以下幾個方面著手研究,其一闡述了蜀文化視覺符號在文物、名人、民俗、生態(tài)四個方面的表現(xiàn)形式;其二研究了成都景區(qū)的文脈現(xiàn)狀,分析了其導視系統(tǒng)的多重案例,總結(jié)經(jīng)驗并指出所存問題;其三采用理論研究與設(shè)計實踐并行的研究方式,以成都望江公園為例,探討其具有蜀文化內(nèi)涵的創(chuàng)新性導視設(shè)計。希望通過本課題的研究,能在構(gòu)建成都景區(qū)公共導視系統(tǒng)時,以景區(qū)的整體形象為出發(fā)點,融入蜀文化圖像符號的視覺語言,在滿足公眾對景區(qū)導視系統(tǒng)信息交流需求的同時,也能樹立良好的旅游品牌文化形象,傳播城市文化信息,從而生成新的旅游方式和公共形態(tài)。
[Abstract]:Visual guidance system is an important component of public service system of scenic spots and an important carrier of cultural temperament and historical context of scenic spots.Chengdu, as a modern tourist city with a famous historical city, should pay attention to the integration and development of Shu cultural resources in the scenic spot guiding system if it wants to take the road of sustainable development. This paper is based on this realistic demand.By means of field investigation, literature reading, cross-disciplinary research, analysis and induction, and from the point of view of design, this paper attempts to combine the traditional Shu culture with the modern guiding system.The study of the cultural shaping of the guide in Chengdu Scenic spot not only enriches the existing research perspective, but also expands the research results of the regional culture in the guiding design of Shudi area, which can direct the design practice directly.This article mainly from the following several aspects to begin the research, first elaborated the Shu culture visual symbol in the cultural relic, the celebrity, the folk custom, the ecology four aspects manifestation form; second has studied the Chengdu scenic spot cultural background present situation,This paper analyzes the multiple cases of its guiding system, sums up its experience and points out the existing problems, and discusses its innovative guide design with the connotation of Shu culture by taking Wangjiang Park in Chengdu as an example.It is hoped that through the research of this topic, when constructing the public guide system of Chengdu scenic spot, the whole image of the scenic spot can be taken as the starting point, and the visual language of Shu culture image symbol can be integrated into the visual language of the image symbol of Shu culture.It can also establish a good cultural image of tourism brand, spread urban cultural information, and generate new tourism mode and public form.
【學位授予單位】：四川師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：J524;TU984.18

【參考文獻】

相關(guān)期刊論文 前1條

1 王麗梅;;四川旅游景區(qū)導視系統(tǒng)特色化設(shè)計探析[J];包裝工程;2013年04期

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本文編號：1758900