【摘要】：互聯(lián)網(wǎng)技術(shù)的發(fā)展,使得許多企業(yè)將目光聚焦在金融領(lǐng)域,互聯(lián)網(wǎng)金融也越來越受關(guān)注。在來自眾籌、第三方支付、P2P借貸等互聯(lián)網(wǎng)金融新興業(yè)態(tài)的壓力下,證券公司也在朝著網(wǎng)絡(luò)券商的方向發(fā)展。我國互聯(lián)網(wǎng)金融的發(fā)展對證券行業(yè)的發(fā)展產(chǎn)生了重要的影響,主要是加速了傳統(tǒng)證券行業(yè)的轉(zhuǎn)型。特別是對于中小證券公司來說,互聯(lián)網(wǎng)金融是挑戰(zhàn)更是機(jī)遇�；ヂ�(lián)網(wǎng)金融改變了傳統(tǒng)券商的發(fā)展模式,打破了證券公司原有的盈利模式,重塑了證券公司的營運(yùn)模式,加速券商的轉(zhuǎn)型。本文分析互聯(lián)網(wǎng)金融對中小券商的影響,以及比較國外券商互聯(lián)網(wǎng)化的發(fā)展模式。通過案例分析的方式,研究中小券商在應(yīng)對互聯(lián)網(wǎng)金融各自采取的措施和取得的成績,為中國其他中小券商的互聯(lián)網(wǎng)化提供一點(diǎn)借鑒。給國內(nèi)中小券商的建議是:除了在建立平臺,人才引進(jìn),技術(shù)進(jìn)步和完善風(fēng)控等方面進(jìn)行改進(jìn),更要從公司定位出發(fā),結(jié)合自身的特點(diǎn),著重發(fā)展一個(gè)方面,以達(dá)到搶占市場資源的目的。
[Abstract]:With the development of Internet technology, many enterprises are focusing on the financial field, and Internet finance is getting more and more attention. Under pressure from crowdfunding, third-party payments, P2P lending and other emerging forms of Internet finance, securities firms are also moving toward online brokerages. The development of Internet finance in China has an important impact on the development of securities industry, mainly to accelerate the transformation of traditional securities industry. Especially for small and medium-sized securities companies, Internet finance is a challenge and an opportunity. Internet finance has changed the development mode of traditional securities firms, broken the original profit model of securities companies, reshaped the operation mode of securities companies, and accelerated the transformation of securities firms. This paper analyzes the influence of Internet finance on medium and small securities firms, and compares the development mode of foreign securities firms. Through the way of case study, this paper studies the measures and achievements of medium and small securities firms in dealing with Internet finance, and provides some reference for other small and medium-sized securities firms in China. Suggestions for domestic small and medium-sized securities firms are: in addition to improving the establishment of a platform, the introduction of talent, the improvement of technology and the improvement of wind control, it is also necessary to start from the company's position and combine its own characteristics to focus on developing one aspect. To achieve the goal of seizing market resources.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F832.39

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