【摘要】：OFDI企業(yè)的海外進(jìn)入模式一直是學(xué)術(shù)界研究的熱點(diǎn),文化距離對(duì)進(jìn)入模式的影響是涉及最多的因素。以往學(xué)者的研究結(jié)果存在爭(zhēng)論:一部分學(xué)者認(rèn)為,文化距離越大,跨國(guó)公司越會(huì)加強(qiáng)對(duì)子公司的控制水平;另一部分學(xué)者認(rèn)為,文化距離越大,跨國(guó)公司會(huì)減弱對(duì)子公司的控制水平。為了進(jìn)一步論證這個(gè)問(wèn)題,本文假設(shè)并且得出結(jié)果——文化距離越大,企業(yè)越傾向于加強(qiáng)對(duì)子公司的控制,即偏好采用綠地的進(jìn)入模式。并且,東道國(guó)制度特征會(huì)調(diào)節(jié)文化距離對(duì)企業(yè)海外進(jìn)入模式的影響。本文首先闡述了文化距離、制度環(huán)境的概念和內(nèi)涵,然后根據(jù)相關(guān)經(jīng)濟(jì)學(xué)理論和現(xiàn)有參考文獻(xiàn)提出了研究假設(shè)。在理論層面上,本文分析了文化距離影響企業(yè)海外進(jìn)入模式的機(jī)理和東道國(guó)制度環(huán)境對(duì)這種影響實(shí)施調(diào)節(jié)作用的機(jī)理。在實(shí)證方面,本文通過(guò)選取158個(gè)在海外具有分公司的中國(guó)企業(yè)為樣本數(shù)據(jù),結(jié)合企業(yè)微觀數(shù)據(jù)和東道國(guó)宏觀數(shù)據(jù)進(jìn)行實(shí)證分析。通過(guò)建立二項(xiàng)logistic回歸模型,本文分析實(shí)證結(jié)果并得出以下結(jié)論:文化距離確實(shí)對(duì)中國(guó)OFDI企業(yè)海外進(jìn)入方式存在顯著影響,這種影響表現(xiàn)為文化距離越大,企業(yè)越偏好于綠地方式進(jìn)入,文化距離越小,企業(yè)越偏好于合資方式進(jìn)入。本文同時(shí)驗(yàn)證了東道國(guó)政府對(duì)FDI態(tài)度正向調(diào)節(jié)文化距離對(duì)OFDI企業(yè)進(jìn)入模式的選擇,即隨著文化距離的增加,東道國(guó)政府對(duì)FDI態(tài)度越好,跨國(guó)公司選擇合資進(jìn)入的可能性會(huì)降低。而東道國(guó)制度特征的另外兩個(gè)維度——國(guó)家風(fēng)險(xiǎn)和東道國(guó)政府治理的調(diào)節(jié)效應(yīng),在實(shí)證結(jié)果中效用并不顯著,因此,沒有得到很好的驗(yàn)證�；谏鲜鲅芯拷Y(jié)論,本文從政府和企業(yè)兩個(gè)主體出發(fā)提出如下對(duì)應(yīng)措施:政府可以從資金、稅收、外匯結(jié)算三個(gè)方面制定優(yōu)惠的經(jīng)濟(jì)政策,幫助企業(yè)在走出去過(guò)程中獲得切實(shí)的優(yōu)惠并提升國(guó)際市場(chǎng)的競(jìng)爭(zhēng)力;企業(yè)可以從提高核心競(jìng)爭(zhēng)力、積累跨國(guó)經(jīng)營(yíng)經(jīng)驗(yàn)、學(xué)習(xí)和借鑒國(guó)外的先進(jìn)技術(shù)三個(gè)方面去更好地融入經(jīng)濟(jì)全球化的浪潮中。
[Abstract]:The overseas entry mode of OFDI enterprises has always been a hot topic in academic circles, and the influence of cultural distance on entry mode is the most involved factor. Some scholars believe that the greater the cultural distance, the more the multinational companies will strengthen the level of control over their subsidiaries; Another part of scholars believe that the greater the cultural distance, multinational companies will weaken the level of control over their subsidiaries. In order to further demonstrate this problem, this paper hypothesizes and draws the conclusion that the larger the cultural distance, the more the enterprises tend to strengthen the control of their subsidiaries, that is, they prefer to adopt the green space entry mode. Moreover, the characteristics of host country system will adjust the influence of cultural distance on the overseas entry mode. This paper first expounds the concept and connotation of cultural distance and institutional environment, and then puts forward the research hypotheses according to the relevant economic theories and existing references. On the theoretical level, this paper analyzes the mechanism of the influence of cultural distance on enterprises' overseas entry mode and the mechanism of the host country's institutional environment regulating the influence. In the empirical aspect, this paper selects 158 Chinese enterprises with branches overseas as the sample data, combines the micro data of enterprises and the macro data of the host country to carry on the empirical analysis. Through the establishment of a binomial logistic regression model, this paper analyzes the empirical results and draws the following conclusions: the cultural distance does have a significant impact on the overseas entry mode of Chinese OFDI enterprises, which is manifested by the greater the cultural distance. The more the enterprises prefer to enter the greenbelt, the smaller the cultural distance, the more the enterprises prefer to enter the joint venture. This paper also verifies that the attitude of host government to FDI positively adjusts the cultural distance to the choice of entry mode of OFDI enterprises, that is, with the increase of cultural distance, the better the attitude of host government towards FDI, the lower the possibility of multinational corporations choosing joint venture entry. However, the other two dimensions of the characteristics of host country system, the national risk and the regulatory effect of host government governance, are not significant in the empirical results, so they are not well verified. Based on the above conclusions, this paper puts forward the following corresponding measures from the two main bodies of government and enterprise: the government can formulate preferential economic policies from three aspects: capital, tax and foreign exchange settlement. To help enterprises to obtain practical benefits in the process of going out and to enhance the competitiveness of the international market; Enterprises can better integrate into the tide of economic globalization from three aspects: improving core competitiveness, accumulating transnational management experience, learning and learning from foreign advanced technology.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F832.6

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