【摘要】：對于強(qiáng)調(diào)"新穎性"和"參與性"的創(chuàng)意眾籌項目而言,眾籌發(fā)起人具有"籌資金"與"籌資源"的不同動機(jī),而眾籌參與人則可從中享有"嘗鮮價值"或"參與價值"。為此將創(chuàng)意眾籌刻畫為一個兩階段動態(tài)博弈過程,并探討了不同動機(jī)驅(qū)動下的異質(zhì)性激勵機(jī)制設(shè)計。研究發(fā)現(xiàn):(1)基于"嘗鮮價值"的信息甄別機(jī)制可激勵消費者展示其類型,有利于發(fā)起人通過差別化定價實現(xiàn)資金收益最大化。(2)基于"參與價值"的收益分配機(jī)制可激勵參與人形成利益共同體,便于發(fā)起人籌集各類資源將創(chuàng)意概念轉(zhuǎn)化為創(chuàng)新產(chǎn)品。
[Abstract]:For creative crowdfunding projects with emphasis on "novelty" and "participation", crowdfunding sponsors have different motives of "raising funds" and "raising resources", while crowdfunding participants can enjoy "fresh value" or "participation value". This paper describes creative crowdfunding as a two-stage dynamic game process and discusses the design of heterogeneous incentive mechanism driven by different motivations. The study found that: (1) Information screening mechanism based on "taste value" can encourage consumers to display its type. It is beneficial to the promoters to maximize the capital income through differential pricing. (2) the income distribution mechanism based on the "participation value" can encourage the participants to form a community of interests. Facilitate sponsors to raise resources to transform creative concepts into innovative products.
【作者單位】： 湖南大學(xué)經(jīng)濟(jì)與貿(mào)易學(xué)院;
【基金】：國家自然科學(xué)基金資助青年項目(71401053);國家自然科學(xué)基金資助國際合作項目(71420107027) 湖南省自然科學(xué)基金資助青年項目(2017JJ2037)
【分類號】：F724.6;F832.4
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本文編號：2302270