本文選題：互聯網金融 + 場景化　； 參考：《新金融》2017年02期

【摘要】：資產端是互聯網金融業(yè)務的重中之重,是平臺實現業(yè)務創(chuàng)新、滿足客戶多樣化金融服務需求的基礎。資產端的競爭是互聯網金融行業(yè)競爭的核心和關鍵,收益穩(wěn)定、風險可控、信息披露完備且流動性較好的優(yōu)質資產,是互聯網金融業(yè)務持續(xù)快速發(fā)展的保證。在如今社會整體資產質量走低、監(jiān)管不斷深化的大背景下,互聯網金融資產端業(yè)務面臨著更大的挑戰(zhàn)。探尋與生活及生產場景緊密結合是互聯網金融轉型的重要方向。本文從互聯網金融場景化的視角,分析了互聯網金融資產端的發(fā)展趨勢、模式創(chuàng)新、未來的難點和挑戰(zhàn),總結了互聯網金融場景化的關鍵要素,并提出互聯網金融行業(yè)的應對策略。
[Abstract]:Asset end is the most important part of Internet financial business, which is the basis of platform to realize business innovation and to meet the needs of diversified financial services of customers. The competition of assets is the core and key of the competition in the Internet finance industry. It is the guarantee of the sustained and rapid development of the Internet financial business, such as stable income, controllable risk, complete information disclosure and good liquidity. Under the background of low asset quality and deepening supervision, Internet financial asset-end business is facing more challenges. Exploring closely with life and production scene is an important direction of Internet financial transformation. This paper analyzes the development trend, mode innovation, future difficulties and challenges of Internet financial assets from the perspective of Internet finance scene, and summarizes the key elements of Internet finance scenarialization. And put forward the Internet financial industry to deal with the strategy.
【作者單位】： 交通銀行互聯網金融業(yè)務中心;
【分類號】：F724.6;F832
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本文編號：2070840