本文選題：互聯(lián)網(wǎng)金融 + 場景化　； 參考：《新金融》2017年02期

【摘要】：資產(chǎn)端是互聯(lián)網(wǎng)金融業(yè)務(wù)的重中之重,是平臺實現(xiàn)業(yè)務(wù)創(chuàng)新、滿足客戶多樣化金融服務(wù)需求的基礎(chǔ)。資產(chǎn)端的競爭是互聯(lián)網(wǎng)金融行業(yè)競爭的核心和關(guān)鍵,收益穩(wěn)定、風(fēng)險可控、信息披露完備且流動性較好的優(yōu)質(zhì)資產(chǎn),是互聯(lián)網(wǎng)金融業(yè)務(wù)持續(xù)快速發(fā)展的保證。在如今社會整體資產(chǎn)質(zhì)量走低、監(jiān)管不斷深化的大背景下,互聯(lián)網(wǎng)金融資產(chǎn)端業(yè)務(wù)面臨著更大的挑戰(zhàn)。探尋與生活及生產(chǎn)場景緊密結(jié)合是互聯(lián)網(wǎng)金融轉(zhuǎn)型的重要方向。本文從互聯(lián)網(wǎng)金融場景化的視角,分析了互聯(lián)網(wǎng)金融資產(chǎn)端的發(fā)展趨勢、模式創(chuàng)新、未來的難點和挑戰(zhàn),總結(jié)了互聯(lián)網(wǎng)金融場景化的關(guān)鍵要素,并提出互聯(lián)網(wǎng)金融行業(yè)的應(yīng)對策略。
[Abstract]:Asset end is the most important part of Internet financial business, which is the basis of platform to realize business innovation and to meet the needs of diversified financial services of customers. The competition of assets is the core and key of the competition in the Internet finance industry. It is the guarantee of the sustained and rapid development of the Internet financial business, such as stable income, controllable risk, complete information disclosure and good liquidity. Under the background of low asset quality and deepening supervision, Internet financial asset-end business is facing more challenges. Exploring closely with life and production scene is an important direction of Internet financial transformation. This paper analyzes the development trend, mode innovation, future difficulties and challenges of Internet financial assets from the perspective of Internet finance scene, and summarizes the key elements of Internet finance scenarialization. And put forward the Internet financial industry to deal with the strategy.
【作者單位】： 交通銀行互聯(lián)網(wǎng)金融業(yè)務(wù)中心;
【分類號】：F724.6;F832
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本文編號：2070840