本文選題：中小企業(yè)融資 + 回報眾籌��； 參考：《長安大學(xué)》2017年碩士論文

【摘要】：在總理“大眾創(chuàng)業(yè),萬眾創(chuàng)新”的號召下,我國中小企業(yè)的數(shù)量越來越多,但是我國中小企業(yè)一直存在融資難、融資貴的發(fā)展困境。眾籌作為一種新興的融資方式,隨著互聯(lián)網(wǎng)的發(fā)展而出現(xiàn),可以幫助中小企業(yè)實(shí)現(xiàn)創(chuàng)新項(xiàng)目。眾籌融資方式可以通過解決信息不對稱的困境、降低融資門檻、提高融資效率和降低融資成本等方式解決中小企業(yè)目前的融資困境。目前的眾籌方式主要包括回報眾籌、互聯(lián)網(wǎng)非公開股權(quán)眾籌、物權(quán)眾籌和公益眾籌,從眾籌行業(yè)在我國的發(fā)展情況來看,以回報眾籌和互聯(lián)網(wǎng)非公開股權(quán)眾籌應(yīng)用最為廣泛。針對目前中小企業(yè)在應(yīng)用眾籌融資方式過程中項(xiàng)目融資成功率不高的現(xiàn)狀,論文通過案例分析的方法,探究成功企業(yè)在應(yīng)用眾籌方式時的決策依據(jù)和具體做法,為企業(yè)提高項(xiàng)目融資成功率提供參考依據(jù)。論文首先從目前中小企業(yè)的主流融資方式和融資問題入手,對中小企業(yè)融資現(xiàn)狀進(jìn)行分析,在此基礎(chǔ)上引入眾籌融資這一方式,闡述眾籌融資方式對中小企業(yè)的可行性;其次,通過分析眾籌融資方式在我國的應(yīng)用現(xiàn)狀,指出這種方式雖然發(fā)展很快,但是存在融資成功率不高的問題;再次,針對回報眾籌和互聯(lián)網(wǎng)非公開股權(quán)眾籌這兩種主要的融資類型的應(yīng)用,論文以“牛電科技”和“凹凸共享租車”為例,通過案例分析的方法,探究其眾籌融資中企業(yè)的決策依據(jù)與具體做法,并指出部分優(yōu)化建議;最后,以案例分析的結(jié)果為標(biāo)桿,具體給出對其他中小企業(yè)的建議,從中小企業(yè)內(nèi)部管理的角度提高項(xiàng)目融資的成功率,將眾籌融資方式對解決中小企業(yè)融資困難的作用落到實(shí)處。論文研究表明:(1)眾籌融資對中小企業(yè)來說是一種有效的融資方式,可以在解決信息不對稱的困境、降低融資門檻、提高融資效率、降低融資成本等方面發(fā)揮作用;(2)中小企業(yè)在應(yīng)用眾籌融資方式時,可以從以下幾個方面進(jìn)行管理:根據(jù)企業(yè)的融資目的選擇眾籌類型,根據(jù)企業(yè)所處行業(yè)選擇融資平臺,設(shè)定合理的融資目標(biāo)和融資期限,并注意保持最佳的資本結(jié)構(gòu),在眾籌過程中注意設(shè)置差異化的回報層次以滿足不同投資人的能力和要求,最后應(yīng)當(dāng)做好持續(xù)的信息披露和風(fēng)險管理工作。
[Abstract]:Under the Prime Minister's call of "mass entrepreneurship and innovation", the number of small and medium-sized enterprises in our country is more and more. However, there are always difficulties in financing and expensive financing for SMEs in our country. As a new financing method, crowdfunding can help small and medium-sized enterprises to realize innovative projects with the development of Internet. Crowdfunding can solve the financing dilemma of SMEs by solving the dilemma of information asymmetry, lowering the threshold of financing, improving the efficiency of financing and reducing the financing cost. At present, the way of crowdfunding mainly includes return crowdfunding, Internet private equity crowdfunding, real rights crowdfunding and public crowdfunding. According to the development of crowdfunding industry in our country, the most widely used is to return crowdfunding and Internet private equity crowdfunding. In view of the fact that the success rate of project financing is not high in the process of applying crowdfunding, this paper explores the decision basis and concrete methods of successful enterprises in the application of crowdfunding through case analysis. To improve the success rate of project financing for enterprises to provide a reference basis. Firstly, this paper starts with the mainstream financing methods and financing problems of SMEs, analyzes the current financing situation of SMEs, and then introduces crowdfunding to explain the feasibility of crowdfunding for SMEs. By analyzing the current situation of the application of crowdfunding in China, it is pointed out that although this method has developed rapidly, there is a problem that the success rate of financing is not high. Thirdly, Aiming at the application of return crowdfunding and Internet private equity crowdfunding, this paper takes "Niudian Technology" and "Convexity shared car Rental" as examples, through the method of case study. This paper explores the decision basis and specific practices of the enterprises in their crowdfunding, and points out some optimization suggestions. Finally, taking the results of the case analysis as a benchmark, the paper gives the specific suggestions to other small and medium-sized enterprises. In order to improve the success rate of project financing from the angle of internal management of small and medium-sized enterprises, this paper puts into practice the role of crowdfunding in solving the financing difficulties of small and medium-sized enterprises. The research shows that crowdfunding is an effective financing method for small and medium-sized enterprises. It can solve the problem of information asymmetry, lower the threshold of financing, and improve the efficiency of financing. In the application of crowdfunding, small and medium-sized enterprises can manage from the following aspects: selecting crowdfunding types according to the financing purposes of the enterprises, and choosing financing platforms according to the industries in which the enterprises are located. Set reasonable financing objectives and financing periods, and pay attention to maintaining the optimal capital structure, and pay attention to setting different levels of return in the crowdfunding process to meet the capabilities and requirements of different investors, Finally, we should do a good job of continuous information disclosure and risk management.
【學(xué)位授予單位】：長安大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F832.4

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